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Julie Harrington to Step Down as BHA Chief Executive at the End of 2024

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Julie Harrington has announced that she will leave her job as Chief Executive of the British Horseracing Authority (BHA) at the end of the year after four years in the role.

Julie has overseen significant changes to the BHA and British Horseracing including a new governance structure, achieving cross-industry support for the sport’s long-term Industry Strategy and setting its underpinning architecture securely in place, structural and operational changes at the BHA itself, work on a new People Strategy with the introduction of the Horseracing Industry People Board, and a renewed focus on improving commercial opportunities.

Commenting on her decision to step down, Julie said: “With so much now in place to develop and grow the Industry Strategy, which will secure a brighter future for British horseracing, it felt like the right time to move on and let someone else steer the sport through its next exciting phase.

“It has been a huge privilege to lead the BHA during what has been a period of real change as the sport has developed and implemented shared strategies for a sustainable future, and an ability to speak with one united voice.

“I love working in horseracing, it is an amazing sport to be involved in. I will always be a fan and you can expect to see me at the races in the years ahead. I am proud of the progress the industry has made over the past three years, especially in improving the governance structure, and I hope that racing’s stakeholders will continue to work together cooperatively to attract new audiences, further improve the customer experience and grow the sport.

“I am confident that if the sport continues to foster the sense of unity and shared purpose that we have developed over the past few years then great things can be achieved.

“My future plans are likely to include a move to a varied non-executive career. Although I took the decision to stand down some time ago, I have agreed to stay on until the end of year to allow a smooth transition to a new CEO.

“The BHA Board is already engaged in the search for Joe’s successor as Chair and informing the Board of my intentions now gives the nominations committee the opportunity to plan an orderly handover, consider the complementary skills of candidates and allow the new Chair to be part of the final stages of CEO recruitment.

“British Horseracing is one of the cornerstones of our sporting and cultural heritage. I will be forever thankful to have had the opportunity to be a part of it, both during my tenures at Northern Racing, on the BHA Board and most recently as CEO of the BHA. I wish it every success in the years to come.”

Joe Saumarez Smith will step down as Chair of the BHA at the end of May 2025 and the recruitment process for his replacement commenced last month.

Joe Saumarez Smith said: “Julie has been a fantastic chief executive for the BHA and has done a huge amount for the industry since her appointment. We have been lucky to have her in charge and she will be difficult to replace. I am grateful she has agreed to stay on to the end of the year to allow us to recruit her replacement and to ensure a smooth transition.

“During Julie’s tenure we have completely changed the governance of the sport and the BHA’s role within it. Her influencing skills, often behind-the-scenes, have been key to that change and also in the positive adjustments made to the Gambling Act White Paper that posed such a threat to our sport.

“Four years at the top of any sport demands total focus, concentration and enormous amounts of energy and Julie has delivered all of these, in what at times has been a challenging stakeholder and political environment. I, and the BHA Board, fully understand why she has taken this decision now and wish her every success in her future roles.”

Julie also paid tribute to her executive team and the BHA staff, stating: “We have a hugely talented and passionate team at the BHA. From the executive leadership team, those working day in, day out on course or from our new smaller HQ in Holborn Gate, it really is a team effort. It is a team that has undergone a great deal of change in the past few years and one that is dedicated to delivering for our sport. With a busy period ahead, the whole BHA will remain focused on delivering a great service.”

The post Julie Harrington to Step Down as BHA Chief Executive at the End of 2024 appeared first on European Gaming Industry News.

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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