Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry-leading games are now live in Brazil.

Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.

As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.

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“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”

Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”

EGT’s office in Argentina has a new director: Christian Graffigna, who took the position in December 2024.

He graduated from the prestigious UADE (The Argentine University of Enterprise) and studied a PAD at the management school of the University of Piura in Peru and at IESE Business School. Mr. Graffigna has extensive professional experience in the gaming and entertainment sectors. Previously, he worked at CIRSA and Luckia and for the last 7 years served as the General Manager of Starbay Casino in Panama. He joins EGT with the firm intention of turning the company into one of the leading suppliers of gaming equipment in Argentina.

Mr. Graffigna said: “I am very happy to join EGT’s international team of talented and successful professionals, thanks to whom the company is in the elite of the industry on a global level. I have an ambitious strategy for the development of the office in Argentina, which I believe will successfully implement to justify the trust placed on me.”

Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also shared her positive expectations regarding this appointment: “I am glad that Christian Graffigna will head our office in Argentina. This is a market with enormous potential for our products, and I am confident that he has the vision and leadership qualities necessary to position us among the key players in the local gaming industry.”