

Latest News
BGC Members Make Record Horserace Betting Levy Contribution
Betting and Gaming Council members are expected to contribute a record £105m in levy payments to the Horserace Betting Levy Board for last year, new figures reveal.
The figure, provided by the independent Horserace Betting Levy Board, is an increase of £5m on the previous year.
As a result of this record additional funding from bookmakers, the HBLB announced an increase of £3.2m in its prize money contribution for 2024 versus 2023, from £67.3m to £70.5m.
It is the third year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023 and now £105m in 2023/2024.
According to the Horserace Betting Levy Board, the £105m total is derived from the receipt of provisional end of year submissions from most Levy-paying bookmakers.
Michael Dugher, Betting and Gaming Council CEO and Acting Chair, said: “This record contribution to the Levy is extremely welcome news and demonstrates once again the enduring, mission critical support regulated betting provides British horseracing.
“Despite a double digit decline in horserace betting turnover over the past five years – and a double digit decline in racecourse attendances – this shows that levy contributions and prize money are both up, and it once again provides a timely reminder that racing could not survive without the record financial support that is flowing from betting.
“Our members remain committed to the long-term success of horseracing, and the huge economic contribution it makes across the country, especially in rural communities.
“Attention must now turn to how we challenge vested interests, introduce real change and reform the sport, ensuring we reverse the current decline and provide racing with a genuinely long term sustainable future.”
Horseracing is the second biggest spectator sport in the UK, second only to football, with around five million people attending approximately 1400 fixtures annually across 59 racecourses.
However, the sport has been in decline in recent years. In 2007, 17% of the population enjoyed horserace betting the previous year, but that fell to 10% in 2018, while racecourse attendances have dropped by 14% since 2019.
Meanwhile, horserace betting turnover for April to December 2023 is down 17% vs the average for the same period across the last five years.
The BGC has made significant efforts to lessen the impacts on racing as a result of the Government’s White Paper on gambling reforms, particularly on the issue of affordability.
Earlier this month the BGC announced a new voluntary industry Code on Customer Checks which raises standards, while reducing the need for requests for private financial documents.
Developed jointly with the Gambling Commission and backed by Government, this Code will operate as a voluntary interim scheme – bringing consistency across the regulated sector for operators who adopt it – until the frictionless financial risk assessments set out in the Government’s White Paper can be developed, tested and implemented.
While this Code delivers progress on resolving the issue of intrusive document checks, it does not offer a complete solution. So, the BGC and GC are now actively working on a new Code on Anti-Money Laundering checks, which also trigger requests for documents.
The BGC is currently working with the British Horseracing Authority and government to resolve a settlement on a new voluntary Levy to support horseracing.
It is estimated BGC members contribute around £350m a year to British horseracing in Levy, media rights and sponsorship deals.
Meanwhile the wider regulated betting and gaming sector supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.
Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.
The most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post BGC Members Make Record Horserace Betting Levy Contribution appeared first on European Gaming Industry News.
Gambling in the USA
TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
The post TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship appeared first on Gaming and Gambling Industry in the Americas.
Brazil
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory9 years ago
iSoftBet continues to grow with new release Forest Mania
-
News8 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News7 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018