Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
why-cutting-through-in-the-uk-is-still-very-possible why-cutting-through-in-the-uk-is-still-very-possible

Latest News

Why cutting through in the UK is still very possible

Published

on

Reading Time: 3 minutes

 

Graeme Savill, Account Management Team Lead at Gaming Corps, argues how despite the UK being a highly-competitive market, there are still plenty of reasons why it can provide meaningful opportunities for new entrants

Generating a gross gambling yield of just over £4bn during the 2022-23 financial year, the UK is undoubtedly one of the most established and successful online casino markets in the world. With 2,343 active operators holding a UK licences, it is evident that the market is vast. For online casino suppliers, even a small slice of that market could prove to be extremely lucrative. That was the thinking behind our decision to launch in the UK this year.

It is, of course, undeniable that cutting through the noise in the UK market is a very challenging task. The sports betting markets that we have seen open up in the US ihave provided the perfect example of how difficult it can be to upset the status quo. But the key thing to remember is that with challenges comes opportunities; we believe that finding a place in the UK is far from impossible.

We’re not entering the UK entirely as a newbie. The partnerships we have with the likes of Flutter Entertainment, Entain, Kindred and LeoVegas – which we are aiming to bring over from other markets where we are active – will likely bring us speedy access. If we were coming into the UK without those existing relationships, it could be a very different challenge, but having that grounding on which to stand is very important.

Localised content is key

It is critical to remain dynamic and agile in any market that you enter, making sure you adapt to fast-evolving industry trends, regulation and player expectations. There are many legacy brands that continue to dominate the UK market with decades of experience. They have shown how vital it is to build products and player experiences which are localised for the UK market – what works for Swedish players may not work too well for UK players, for example. In fact, UK player interests and habits tend to be quite specific.

As a Brit myself, I may not fit into the typical UK player profile. But it’s fair to say that we’re a fairly unique segment in the global casino player base. We know what we like, and more importantly, what we don’t. The balance of offering proven themes as well as popular mechanics, achievable win caps, frequent features and medium-level volatilities has brought us strong early results and we’re very happy to see players coming back to these games.

The ability to innovate is integral to growth in the UK. As we go live with more and more operators, we will continue to push new verticals like our Smash4Cash™ line of games. We believe this can be a game changer in the long-term, as Gaming Corps looks to reach new and existing players.

In the UK market, there are also opportunities for casino games suppliers to cross-sell their products to sportsbooks, particularly around some of the standout events this year such as the men’s European Championship in football and the Summer Olympic Games.

Regulation leads to adaptation

Admittedly, this is a unique time to be going into the UK, particularly in light of the impending measures of the White Paper, which we all unequivocally have to be aware of. Adapting to, and complying with, increased regulation is part and parcel of competing successfully in all regulated markets. With regards to the UK, a continued increase of regulation does put pressure on operators and suppliers alike, but we believe that the iGaming industry is resilient enough to manage these pressures effectively.

We operate with the understanding that it’s imperative to always adapt and be prepared for new regulations; this is how we can ensure that we have not only a competitive advantage, but also a sustainable business. That ability to adapt will be key to sustaining growth in the UK, regardless of whatever challenge is thrown to operators and suppliers.

The post Why cutting through in the UK is still very possible appeared first on European Gaming Industry News.

Latest News

How to Find a Safe Online Casino? Expert Tips from SOFTSWISS

Published

on

how-to-find-a-safe-online-casino?-expert-tips-from-softswiss
Reading Time: 3 minutes

 

As online gaming becomes more popular, so do the risks of ending up on unsafe platforms. Choosing the right platform is crucial for a secure and fair experience. Being advocates of Responsible Gaming, experts at SOFTSWISS, a global tech provider, share practical tips on how to identify reliable online casinos.

How to Spot a Safe Online Casino

Anti-Fraud Support experts at SOFTSWISS Managed Services emphasise that a positive gaming experience begins with careful research. Attention to licensing, compliance history, withdrawal policies, and bonus terms is essential for making informed decisions in the online casino space. 

  • Independent Casino Forums. Reputable online forums are a go-to resource for cautious users, offering peer reviews that spotlight both trustworthy operators and rogue platforms. These communities play a key role in helping users steer clear of scams.

  • Licensing Information. A legitimate casino will clearly display its licence information. When this information is missing or linked to less established jurisdictions, it may signal the need for closer scrutiny to better understand the platform’s operating standards.

  • Responsible Gaming & Data Protection. Trustworthy casinos actively promote responsible gaming by offering self-exclusion tools, deposit limits, and access to support resources. They also follow strict data protection practices, ensuring player information is securely stored and never misused or shared without consent.

  • Bonus & Terms and Conditions Details. Rogue casinos may use vague or unclear wording to void player winnings later. Legitimate casinos always provide clear, transparent conditions.

  • Withdrawal Policies. Reliable casinos process payments promptly and transparently. Delays in withdrawals, especially without justification, may indicate malicious intent.

  • Complaint History & Customer Support. Reviewing popular mediation platforms helps to see how the casino handles player disputes. Ignoring complaints is a major warning sign. Safe casinos provide fast, professional support across various channels. No support or poor service suggests the platform is not reliable.

Emilia Kurzynska, Deputy Team Lead of the Anti-Fraud Team at SOFTSWISS, recommends: “Evaluating overall transparency is key to assessing an online casino’s credibility. Trustworthy platforms share clear operational information, support responsible gaming practices, and maintain professional, consistent communication.”

Red Flags: Signs of a Rogue Online Casino

There are certain indicators that may suggest underlying issues. SOFTSWISS security experts note that careful evaluation of the following details can help minimise potential risks.

  • Copied Design & Interface. Fraudulent platforms sometimes mimic the look and feel of well-known brands. Clues such as mismatched brand names or leftover code snippets – visible in browser developer tools – may indicate imitation.

  • Suspicious Email Promotions. Poorly written or oddly translated emails, especially those landing in spam folders, should be treated with caution. Links in such messages may lead to untrustworthy registration pages.

  • Broken or Limited Game Library. Frequent game crashes or a limited selection may indicate a fake platform focused only on collecting deposits.

  • Payment Redirects to Unknown Domains. Unexpected redirects to unfamiliar or mismatched domains during payment may be a warning sign. These redirects could be attempts to harvest sensitive payment data.

Emilia Kurzynska, summarises: “Choosing the right online casino can make all the difference in players’ gaming experience. Responsible gaming roots in transparency, licensing, a strong reputation, and avoiding platforms that raise red flags. Careful players do their own research and trust their instincts when in doubt.”

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post How to Find a Safe Online Casino? Expert Tips from SOFTSWISS appeared first on European Gaming Industry News.

Continue Reading

Latest News

Maximize market reach with Slotegrator’s new channelization report

Published

on

maximize-market-reach-with-slotegrator’s-new-channelization-report
Reading Time: 2 minutes

 

Where do players draw the line and head offshore? Slotegrator, a leading software developer and aggregator, takes a close look at how regulations and taxation affect channelization in selected European iGaming markets. 

Slotegrator has released a new PDF report that dives into the details of how different European markets’ regulations and taxation systems could be affecting their channelization rates, looking at countries like Sweden, Germany, Italy, the Netherlands, the UK, and more. The aim of the report is to find what levels of regulation are acceptable for players, and where they drive players to black market operators — and it’s not as simple as you think.

In regulated markets, players have a choice: they can play at licensed casinos that operate under national regulations, or they can seek alternatives in offshore platforms. The degree to which players opt for licensed operators is known as channelization, and it is one of the most important factors in determining the success of a regulated market. Channelization depends on multiple factors, including taxation rates, advertising restrictions, and the availability of attractive games and promotions.

If the regulatory framework is too strict or the licensed offerings fail to meet player expectations, gamblers will turn to unlicensed alternatives. This not only reduces tax revenue for the government but also puts players at risk, as offshore platforms may not offer the same level of consumer protection.

Players are always looking for engaging experiences, a diverse game portfolio, seamless payment solutions, and attractive bonuses. If licensed platforms fail to deliver, players will have little incentive to stay within the regulated ecosystem.

But understanding and addressing these challenges requires deep market insights.

Navigating European iGaming markets requires operators to make informed decisions. Slotegrator’s latest report analyzes relevant regulations and tax systems in selected European markets to see which common laws are most likely to send players to black market operators.

Download the report now to learn which markets have established the regulatory systems that help the regulated market flourish — and which haven’t.

“Conducting careful market research is an essential step in starting an online casino,” says Ataur Abeer, Sales Manager at Slotegrator. “This report is absolutely crucial for getting a handle on how regulations in different markets affect channelization rates, showing operators which European countries have the healthiest regulated markets.”

The post Maximize market reach with Slotegrator’s new channelization report appeared first on European Gaming Industry News.

Continue Reading

2025 USA TODAY Top Workplaces USA Award

AGS Wins 2025 USA TODAY Top Workplaces USA Award

Published

on

ags-wins-2025-usa-today-top-workplaces-usa-award

 

AGS has announced that it has been named a 2025 USA TODAY Top Workplaces USA Award winner. Recognized for its commitment to fostering an exceptional, people-first culture, AGS ranked in the Top 28% of companies in the 500-999 employee category, placing the company in the Top 100 of companies in this size category across America.

The USA TODAY Top Workplaces USA Award is a prestigious honor that recognizes organizations for their commitment to creating outstanding workplace environments that prioritize employee engagement and satisfaction. AGS’ strong performance in this year’s awards is based on authentic employee feedback gathered through a confidential survey conducted by a third-party, HR research and technology company.

“We’re really proud to be recognized as a Top Workplace. What makes this award so meaningful is that it comes from feedback directly from our employees across all of our U.S. offices. It shows the commitment, passion, energy and teamwork they bring every day. At AGS, we’re all about creating a culture where people can thrive, grow, and be themselves—and this award just proves that we’re doing something right. I couldn’t be prouder of the team we’ve built and the culture we’ve created together,” said David Lopez, CEO of AGS.

The 2025 USA TODAY Top Workplaces USA Award adds to AGS’ impressive list of accolades, including being recognized as a Top Workplace in 2024 for Oklahoma, Las Vegas, and Atlanta, as well as earning the prestigious Best and Brightest Companies to Work For 2024 award both nationally and in Atlanta.

AGS’ dedication to its people-first culture is reflected in its ongoing focus on employee engagement, professional development opportunities, competitive benefits, and work-life balance. These efforts have helped AGS create an environment where employees are motivated and empowered to perform at their best.

The post AGS Wins 2025 USA TODAY Top Workplaces USA Award appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending