

Compliance Updates
ASA Bans BetUK’s Radio Ad Featuring Former Footballer Adebayo Akinfenwa
LeoVegas-owned sportsbook BetUK has been told by the UK’s Advertising Standards Agency (ASA) not to repeat an advertisement again which featured former footballer Adebayo Akinfenwa, due to its appeal to under-18s.
The radio ad for the operator in September 2023 saw Akinfenwa state he was a brand ambassador for the company. He promoted BetUK’s responsible gambling tools including deposit limits, reality checks and timeouts.
The ASA investigated the ad on the grounds of a complaint which said Akinfenwa may appeal to under-18s, and the body has subsequently ordered BetUK not to repeat the ad.
The ASA acknowledged BetUK’s argument that during his playing career, 41-year-old Akinfenwa never played in the Premier League – and so his appeal to under-18s was “low-risk.”
However, the ASA, referring to the B/CAP guidance, said that Akinfenwa was “likely” to have appeal to under-18s due to his social and media profiles.
“The B/CAP guidance classed footballers at lower league and non-league clubs as ‘low risk,’ but also stated footballers from outside the topflight could be of ‘moderate risk’ on the basis of their social and other media profiles,” the ASA said in its ruling.
Akinfenwa initially rose to fame through the FIFA series of video games, where he was highlighted by YouTuber-turned-boxer KSI for his in-game strength attribute.
“While we acknowledged BetUK’s view that Mr Akinfenwa’s clothing range, BeastModeOn, had broad appeal and was not targeted at children, we considered the manner in which he was portrayed in the media and by which he had marketed himself would have led some football fans to view him as a cult hero in the game,” the UK’s advertising watchdog said.
“We therefore considered that his media profile, alongside our view that he was unusually well known for a former lower league footballer, would have placed him in the ‘moderate risk’ category of the guidance.”
BetUK also argued that only eight percent of Akinfenwa’s followers on Instagram were under-18s and that the radio ad was played during a show which was likely to have an adult audience.
The operator added that 13% of his Snapchat followers were under 18.
The ASA, however, noted in its ruling that Akinfenwa therefore “had at least 157,000 followers who were under 18 years.”
The watchdog added that the true number was likely higher due to the unavailability of follower data for Facebook, X (formerly Twitter) and TikTok.
“Although his career as a lower league footballer and his media profile in isolation would have placed him in the ‘moderate risk’ category, we considered that because he had such large numbers of social media followers who were under 18 years due to his career and profile, Mr Akinfenwa would be placed in the ‘high risk’ category and was likely to be of strong appeal to under-18s,” the ASA concluded.
Anastasia Rimskaya
Aviatrix receives certifications in Brazil

The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.
Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.
This means Brazilian players can now enjoy the most innovative crash game on the market – one that has already gained a loyal following across Latin America.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”
Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.
The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.
The post Aviatrix receives certifications in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Africa
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.
With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.
Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”
The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.
Compliance Updates
Swedish Regulator Imposes Fine of SEK12M on Videoslots

The Swedish gambling regulator, Spelinspektionen, has fined Videoslots SEK12m (£937,016) for failing to help customers better manage their gambling behaviour when it had reason to do so.
The regulator said that the company did not take sufficiently effective measures to intervene on excessive gaming and “did not act promptly enough.”
The fine, along with a formal warning, comes after a Spelinspektionen investigation into Videoslots’ customer activity in spring last year. The regulator found that the company breached its duty of care obligations.
Twelve customers’ gaming behaviour was analysed, with the regulator concluding that their gambling patterns, deposit behaviours and “significant losses” were among the “multiple indicators” that the customers engaged in excessive gaming.
A number of the 12 customers returned to Videoslots’ platform to play “multiple times” during the day or play “continuously for many hours.”
The regulator said all of the customers had “very high deposit limits.” Three had limits of SEK1m (£78,164), one had a limit of SEK4.5m (£351,912) and another player’s limit was SEK300m (£23.5m).
All customers deposited “large amounts” during the review period, Spelinspektionen said, including one who deposited SEK1.8m (£140,785) and another who deposited SEK1.3m (£101,721).
“Several customers exhibited a deposit pattern where withdrawn amounts were deposited again shortly after being withdrawn,” the regulator said.
“For several customers, there were also a large number of deposits in a short period. Some customers regularly made multiple deposits per gambling day… and one customer had days with up to 28 deposits.”
“In light of the above, Spelinspektionen assesses that all the customers have engaged in excessive gambling during the review period,” the regulator concluded.
“The company has pointed out that individual indicators, on their own, may not necessarily be signs of excessive gambling. According to Spelinspektionen, all the above-mentioned indicators are signs of excessive gambling, and the overall assessment of all indicators forms the basis for the conclusion.”
The post Swedish Regulator Imposes Fine of SEK12M on Videoslots appeared first on European Gaming Industry News.
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