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Compliance Updates

ASA Bans BetUK’s Radio Ad Featuring Former Footballer Adebayo Akinfenwa

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LeoVegas-owned sportsbook BetUK has been told by the UK’s Advertising Standards Agency (ASA) not to repeat an advertisement again which featured former footballer Adebayo Akinfenwa, due to its appeal to under-18s.

The radio ad for the operator in September 2023 saw Akinfenwa state he was a brand ambassador for the company. He promoted BetUK’s responsible gambling tools including deposit limits, reality checks and timeouts.

The ASA investigated the ad on the grounds of a complaint which said Akinfenwa may appeal to under-18s, and the body has subsequently ordered BetUK not to repeat the ad.

The ASA acknowledged BetUK’s argument that during his playing career, 41-year-old Akinfenwa never played in the Premier League – and so his appeal to under-18s was “low-risk.”

However, the ASA, referring to the B/CAP guidance, said that Akinfenwa was “likely” to have appeal to under-18s due to his social and media profiles.

“The B/CAP guidance classed footballers at lower league and non-league clubs as ‘low risk,’ but also stated footballers from outside the topflight could be of ‘moderate risk’ on the basis of their social and other media profiles,” the ASA said in its ruling.

Akinfenwa initially rose to fame through the FIFA series of video games, where he was highlighted by YouTuber-turned-boxer KSI for his in-game strength attribute.

“While we acknowledged BetUK’s view that Mr Akinfenwa’s clothing range, BeastModeOn, had broad appeal and was not targeted at children, we considered the manner in which he was portrayed in the media and by which he had marketed himself would have led some football fans to view him as a cult hero in the game,” the UK’s advertising watchdog said.

“We therefore considered that his media profile, alongside our view that he was unusually well known for a former lower league footballer, would have placed him in the ‘moderate risk’ category of the guidance.”

BetUK also argued that only eight percent of Akinfenwa’s followers on Instagram were under-18s and that the radio ad was played during a show which was likely to have an adult audience.

The operator added that 13% of his Snapchat followers were under 18.

The ASA, however, noted in its ruling that Akinfenwa therefore “had at least 157,000 followers who were under 18 years.”

The watchdog added that the true number was likely higher due to the unavailability of follower data for Facebook, X (formerly Twitter) and TikTok.

“Although his career as a lower league footballer and his media profile in isolation would have placed him in the ‘moderate risk’ category, we considered that because he had such large numbers of social media followers who were under 18 years due to his career and profile, Mr Akinfenwa would be placed in the ‘high risk’ category and was likely to be of strong appeal to under-18s,” the ASA concluded.

Compliance Updates

DraftKings to Introduce Transaction Fee in Illinois

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In response to the recent and prior sports wagering tax increases passed by the Illinois state legislature on all mobile and online sports wagers placed with licensed operators, DraftKings Inc. announced that it will implement a 50-cent transaction fee on all mobile and online bets placed in Illinois through DraftKings Sportsbook, effective September 1, 2025.

“Illinois has been an important part of our growth, and we’re proud to have contributed meaningfully to the state through tax revenue, job creation, and a sustained investment in responsible gaming tools and resources. We are disappointed that Illinois policymakers have chosen to more than triple our tax rate over the past two years, and we are very concerned about what this will do to the legal, regulated industry. Meanwhile, Illinois continues to fuel the rapidly growing illegal industry, which pays no taxes or fees and provides none of the consumer protections that regulated operators offer,” said Jason Robins, Chief Executive Officer and Co-Founder of DraftKings.

The post DraftKings to Introduce Transaction Fee in Illinois appeared first on European Gaming Industry News.

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Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law

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The National Lotteries and Gaming Regulatory Board (NLGRB) recently held a high-level stakeholder engagement with the Uganda Police Force Officials in Rwizi Region. The engagement, hosted at Lake View Hotel in Mbarara on May 27, 2025, brought together District Police Commanders (DPCs), Officers in Charge of Criminal Investigations (OCIDs), local leaders, the media and other technical stakeholders from across the region.

The engagement focused on aligning enforcement strategies, enhancing compliance and deepening the understanding of Uganda’s gaming laws under the Lotteries and Gaming Act, Cap 334. In his opening remarks, NLGRB CEO Mr. Denis Mudene emphasized the strategic collaboration between the Board and the Uganda Police Force in enforcing gaming law to protect citizens, end underage gaming and maintain public order.

“Gaming is not a money-making venture. It is a leisure activity or entertainment, and we encourage only those of legal age to participate responsibly,” Mr. Mudene said.

Mr. Mudene raised concerns over the growing trend of children using parents’ phones to gamble online. He warned parents against registering SIM cards under their names and passing them on to minors, as this facilitates undetected underage gambling.

“93% of gambling happens online, mostly by corporates. However, when a phone registered in a parent’s name is used by a 15-year-old, they pass all verification checks,” he explained, urging responsible digital parenting.

In response, the Mbarara City Mayor, Robert Mugabe Kakyebezi, commended the Board’s efforts in bringing regulatory oversight closer to communities. He raised alarm over the prevalence of unlicensed betting operations and children misusing school fees or resorting to theft to fund gambling.

“As you enforce the law against illegal operators as well as those with minors in their betting shops, remind them of what the law says and apprehend them. This sets an example to those who think they can break the law and get away with it.”

The Deputy Regional Police Commander Rwizi Region, Senior Superintendent of Police Bosco Bakashaba, reaffirmed the Uganda Police Force’s commitment to upholding the law in partnership with the NLGRB.

“We shall offer total support to reduce offenses and illegal operations. Gaming houses that admit underage individuals or operate without licenses, especially in villages, will face legal consequences,” SSP Bakashaba asserted.

He pointed out that crime intelligence and informants are key tools in detecting and shutting down illegal slot machines and unauthorised betting centres.

“Gaming is like a razorblade, used correctly, it’s useful. Used wrongly, it causes harm,” he concluded.

The post Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law appeared first on European Gaming Industry News.

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IBIA Joins the Judging Panel for Inaugural RTG Global Awards

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The organisers of Regulating the Game have announced the International Betting Integrity Association (IBIA) as a confirmed judge for the inaugural RTG Global Awards, to be presented at the Regulating the Game 2026 Gala Dinner on Tuesday, March 10, 2026, in Sydney.

The RTG Global Awards celebrate excellence in leadership, innovation and impact across community impact, compliance, safer gambling, industry integrity and financial crime risk management. The Awards form part of the sixth edition of Regulating the Game, an international conference committed to enhancing sector integrity, regulatory capability and ethical leadership.

Founded in 2005, IBIA is the leading global voice on integrity for the licensed betting industry. It is a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. IBIA plays a crucial role in safeguarding sport and the betting industry from corruption, operating a world-leading monitoring and alert platform and collaborating with regulators and sports governing bodies around the world.

Khalid Ali, CEO of IBIA, joins the RTG Global Awards judging panel, bringing deep sector expertise and a steadfast commitment to integrity and responsible betting practices.

He said: “I am honoured to join the judging panel for the RTG Global Awards. At IBIA, we are dedicated to upholding integrity and transparency across the global betting landscape. These Awards spotlight the organisations and individuals working to advance ethical conduct and effective regulation, and we are proud to support that mission.”

Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, welcomed the announcement: “Khalid’s appointment and IBIA’s involvement reflect the global calibre and integrity-centred mission of the Awards. Their leadership in monitoring and protecting sport from betting-related corruption aligns perfectly with our vision to champion excellence and elevate standards across the sector.”

• The RTG Global Awards will feature six categories:

• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift

• Safer Gambling Champion – for operators or organisations demonstrating tangible harm minimisation outcomes

• Compliance Excellence – recognising uplift in AML, risk culture, or regulatory compliance

• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance

• Community Impact Initiative – for initiatives delivering measurable community benefit

• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.

Key Dates:

• Nominations Open: Tuesday, July 1, 2025

• Nominations Close: Friday, December 12, 2025

• Finalists Announced: Monday, February, 2 2026

• Awards Presented: Tuesday, March 10, 2026 at the Regulating the Game Gala Dinner.

Nominations will open on July 1, 2025, with further details and submission guidelines available at: www.regulatingthegame.com/global-awards-2026.

The post IBIA Joins the Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.

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