

Latest News
S Gaming and William Hill Forge Dynamic Partnership
S Gaming is thrilled to announce its strategic partnership with William Hill, a renowned leader in the global gambling industry. The collaboration, went live on February 28th, 2024, marking a significant milestone for both companies as they embark on an exciting journey to elevate the gaming experience for players in the UK market.
The highlight of this partnership is the unveiling of the highly anticipated game release, “Show me the Vault,” which will be available to players as part of its general release. This innovative game promises to captivate players with its immersive gameplay and thrilling features, setting a new standard for excellence in the gaming industry.
“We are thrilled to join forces with William Hill, a powerhouse in the gambling sector, for this exciting collaboration,” said Charles Mott, CEO of S Gaming. “Our partnership represents a strategic alignment of our shared commitment to delivering exceptional gaming experiences to players in the UK market and beyond. With ‘Show me the Vault’ as our inaugural game release, we are excited to showcase the innovative and engaging content that defines S Gaming.”
The collaboration between S Gaming and William Hill signifies a strategic alliance aimed at leveraging each other’s strengths to drive growth and innovation in the UK market. By combining S Gaming’s expertise in developing cutting-edge gaming solutions with William Hill’s extensive reach and market presence, both parties are poised to deliver unparalleled value to players.
As S Gaming and William Hill launched their partnership, players can anticipate an array of exciting new gaming experiences that push the boundaries of innovation and entertainment in the UK market.
Latest News
Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences

This new partnership brings Neosurf’s trusted prepaid voucher solution to Paysecure’s global operator network – offering cash-preferred players a secure, flexible way to pay online
Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.
Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.
Andrea McGeachin, Group CEO at Neosurf, said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”
Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.
Viktoriia Degtiarova, Co-Founder and CCO at Paysecure, said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.”
The post Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences appeared first on European Gaming Industry News.
Bill Carstanjen
Churchill Downs Incorporated Announces Definitive Agreements to Acquire a Majority of Casino Salem Project in New Hampshire

Churchill Downs Incorporated (Nasdaq: CHDN) (the “Company”, “CDI”, “we”) announced today that it has signed definitive agreements to acquire a majority of the outstanding equity interests (the “Salem Transaction”) of a Salem, New Hampshire joint venture (“Casino Salem”) with the right to develop a charitable gaming, entertainment and dining destination featuring historical horse racing machines (“HRMs”).
Casino Salem is located at The Mall at Rockingham Park, which is approximately 30 minutes from downtown Boston. Prominent local developers Joe Faro and Sal Lupoli will maintain ownership in Casino Salem, ensuring their experience remains central to the development and future success of this new venue.
The initial phase of Casino Salem opened on July 9th with approximately 100 HRMs and 13 live table games. Over the coming months, CDI will finalize plans and commence construction of the future phases of the project including a rebranding of the venue, an expansion of the gaming floor, and several food and beverage concepts.
“New Hampshire is an exciting opportunity, and this transaction – and our new partnership with Joe Faro and Sal Lupoli – allows us to develop a regional destination to draw patrons to Salem from across the growing New England market,” said Bill Carstanjen, Chief Executive Officer of CDI. “We look forward to sharing more about our plans to build an expanded, state-of-the-art gaming and entertainment facility in Salem and to support charitable organizations throughout New Hampshire.”
“We are thrilled to move forward in partnership with Churchill Downs, one of the country’s preeminent gaming and entertainment operators,” said Joe Faro and Sal Lupoli. “With our vision for Salem, we remain committed to driving economic stimulus to our local economy, creating new jobs, and increasing tourism while delivering a world-class destination that will create lasting benefits for the community for decades.”
Separately from Casino Salem, CDI will continue to operate its Chasers Poker Room in Salem.
The Company will finance the Salem Transaction using its existing credit facility. Closing of the Transaction is subject to usual and customary closing conditions, including receipt of approval by the New Hampshire Lottery Commission. The Transaction is anticipated to close during the third quarter of 2025.
The post Churchill Downs Incorporated Announces Definitive Agreements to Acquire a Majority of Casino Salem Project in New Hampshire appeared first on Gaming and Gambling Industry in the Americas.
Barry Sanders
Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors

BetMGM announced a multiyear partnership with baseball legend and five-time World Series champion Derek Jeter. As BetMGM’s newest brand ambassador, Jeter will appear in national marketing campaigns including the “Legendary Plays” spot, scheduled to premiere on July 15. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player.
“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth,” Jeter said.
The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.
Casey Hurbis, Chief Marketing Officer at BetMGM, said: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. ‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
Over his storied 20-year career with the New York Yankees, Jeter earned a reputation as a game-changing athlete, revered for his consistency, clutch performances and leadership. “The Captain” collected more than 3000 hits, won five Gold Gloves and was a 14-time All-Star while serving as the cornerstone of numerous championship teams. His legacy on the field, and his presence off it, continues to inspire generations of baseball fans.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The post Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors appeared first on Gaming and Gambling Industry in the Americas.
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