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S Gaming and William Hill Forge Dynamic Partnership

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S Gaming is thrilled to announce its strategic partnership with William Hill, a renowned leader in the global gambling industry. The collaboration, went live on February 28th, 2024, marking a significant milestone for both companies as they embark on an exciting journey to elevate the gaming experience for players in the UK market.

The highlight of this partnership is the unveiling of the highly anticipated game release, “Show me the Vault,” which will be available to players as part of its general release. This innovative game promises to captivate players with its immersive gameplay and thrilling features, setting a new standard for excellence in the gaming industry.

“We are thrilled to join forces with William Hill, a powerhouse in the gambling sector, for this exciting collaboration,” said Charles Mott, CEO of S Gaming. “Our partnership represents a strategic alignment of our shared commitment to delivering exceptional gaming experiences to players in the UK market and beyond. With ‘Show me the Vault’ as our inaugural game release, we are excited to showcase the innovative and engaging content that defines S Gaming.”

The collaboration between S Gaming and William Hill signifies a strategic alliance aimed at leveraging each other’s strengths to drive growth and innovation in the UK market. By combining S Gaming’s expertise in developing cutting-edge gaming solutions with William Hill’s extensive reach and market presence, both parties are poised to deliver unparalleled value to players.

As S Gaming and William Hill launched their partnership, players can anticipate an array of exciting new gaming experiences that push the boundaries of innovation and entertainment in the UK market.

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Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer

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Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr. Green, announced the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things.

Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.

Per Widerström, Chief Executive Officer of evoke plc, said: “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”

Siddharth Dixit, Chief Strategy and Transformation Officer, said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”

The post Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer appeared first on European Gaming Industry News.

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Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

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Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.

“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.

Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.

“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.

The post Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing appeared first on European Gaming Industry News.

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Compliance Updates

Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

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The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.

“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.

It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.

PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.

The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.

“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.

The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.

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