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Flutter Awards Bumper £400K Lifeline to Community Clubs

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Cash-strapped community clubs across the UK and Ireland will share in a £400,000 windfall after betting and gaming group Flutter UKI unveiled the winning bids for its “Cash4Clubs” grassroots sports programme.

Flutter UKI – home to Paddy Power, Sky Betting & Gaming, Betfair and tombola – is awarding grants of £2000 a time to 200 clubs involved in everything from badminton and skateboarding to American Football, wheelchair rugby and surfing.

Community clubs and charities were able to bid for vital funding to improve their facilities, purchase new equipment, help fund coaching programmes or to invest in the sustainability of their operation.

A particular emphasis this year was placed on clubs in impoverished areas and those aiming to reach under-represented communities.

The awards come just months after the Culture Secretary Lucy Frazer announced the UK Government’s “Get Active” strategy to drive participation in sport by improving access to physical activity.

Flutter UKI originally set aside £200,000 for the 2023-24 “Cash4Clubs” awards but decided to double the fund after receiving an unprecedented 1282 applications.

“The Cash4Clubs fund will help to deliver on our ambition to get an additional 3.5 million adults and children physically active by 2030, and provide important support for community sport clubs. Staying active is vital for our health and wellbeing which is why the Government is investing over £400 million in grassroots facilities to make sure every community has access to the facilities they need,” Gambling Minister Stuart Andrew said.

Winning “Cash4Clubs” bids this year include the Team Solent wheelchair rugby club, which needed funding to survive and enter national competition, the Taibach Tigers Rounders Club in Wales and the Northern Powerhouse Boxing Academy in Todmorden, Yorkshire.

Flutter UKI CEO, Ian Brown, said: “Community clubs are the bedrock of sport in the UK and we are committed to doing everything we can to help small clubs make a real difference to people’s lives. I’m delighted we were able to double the size of this year’s Cash4Clubs fund to £400,000 after seeing a record number of applications come in. We are convinced Cash4Clubs will have a real impact in those areas that need it most.”

Since Cash4Clubs was launched in 2008, nearly £5 million has been invested into community sports by Flutter through its brands. Research shows that for every £1 invested in sports, an average of £6 is returned in social value.

Hayley Williams, captain at the Taibach Tigers, said: “It’s fantastic that we’ve been awarded a Cash4Clubs grant. We’re delighted and excited to see how we can improve the team and attract new members to the sport.”

Josie McNamara, general manager of the Northern Powerhouse Boxing Academy, said: “As a club involved in community work, receiving grants that directly support essential roles like our Head Coach is vital. A big thank you to Cash4Clubs and Flutter UKI.”

Flutter UKI worked with leading UK community sports charity Sported to deliver the Cash4Clubs programme.

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SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera

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SX Bet is the fastest-growing on-chain betting exchange—built for the future of sports and crypto.

SX Bet has officially launched on Berachain, marking the next milestone in its cross-chain expansion strategy. With over 2 million bets placed, $675 million wagered, and 93% year-over-year growth in volume, SX Bet is reshaping the future of sports betting — and Berachain is the next big stage.

SX Bet’s Berachain launch comes with a unique incentive structure designed to reward bettors for their activity. Users can now place bets using the native $HONEY stablecoin and earn $SXBRT, a receipt token that can be staked to the SX Vault on BeraHub to generate weekly yields in $BGT, Berachain’s governance token. The more you win, the more you earn.

SX Bet will be hosting a summer Berachain betting tournament with a 69,420 bet credit prize pool from May 31 – July 14th and airdropping bet credits to top Berachain communities.

But the Berachain deployment is not just about incentives. It’s about creating a scalable global liquidity hub for bettors and builders alike. Builders can leverage SX liquidity to launch their own custom betting frontends and experiences.

“SX Bet isn’t just a single dApp — it’s a betting protocol anyone can build on. With this Berachain launch, we’re not just growing SX, we’re growing the entire Web3 betting ecosystem,” said Andrew Young, SX Bet Project Lead.

The cross-chain architecture enables shared liquidity across multiple blockchains, allowing users to place bets on their preferred chain without sacrificing odds or depth.

Already the top sports betting dApp by volume on Arbitrum, SX Bet has achieved sustained growth without relying on ongoing incentives — proving that sharp odds, fast UX, and a product-first approach win. Bettors choose SX for its peer-to-peer, non-custodial, on-chain model — a platform with the best odds, deepest liquidity, and a clear message: winners are welcome.

SX Bet is setting the standard for scalable sports betting infrastructure in Web3.

For bettors: more rewards, deeper liquidity, and better odds.
For builders: a plug-and-play liquidity engine to leverage and build upon.
For chains: a sticky, high-volume dApp proven to drive user growth and retention.

Start betting and earning on Berachain today: bera.bet

 

The post SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera appeared first on Gaming and Gambling Industry in the Americas.

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GAN Limited

SEGA SAMMY Completes Acquisition of GAN Limited

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GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.

SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).

Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”

B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.

The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.

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BetMGM

Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

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Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.

Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.

“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.

The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.

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