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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials

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Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.

Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.

Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer.  Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.

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Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.

“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is  genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”

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“There is a strong international flavour to our product portfolio and  I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”

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XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS

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A Streamlined Vendor Selection Process, Seamless Integration With Pre-Validated Partners, And Exclusive Discounts For Developers

Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Ecosystem, a platform designed to create a connected network of trusted partners and vendors for game developers. Through the Ecosystem Marketplace, available via Publisher Account, developers can access a curated selection of vendors, leveraging Xsolla’s pre-established integrations and exclusive rates. This interconnected ecosystem simplifies vendor selection, fosters collaboration, and enables developers to make more informed business decisions while reducing development resources and operational costs.

Unlike the complexity of sourcing and accessing credible vendors in today’s competitive market, Xsolla Ecosystem provides game developers with a pre-validated marketplace of trusted partners. This solution eliminates the risks of delays, subpar service quality, and increased costs associated with selecting the wrong vendors, enabling developers to focus on delivering exceptional games.

Developers can streamline their projects and achieve their goals with the Xsolla Ecosystem, which includes features such as:

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  • Pre-Validated Vendors: Trusted partners like AppsFlyer, G-Core, Game Analytics, and Adikteev all integrated with core Xsolla solutions such as Web Shop, Login, and Launcher
  • Exclusive Discounts: Significant savings through pre-negotiated rates, allowing developers to reduce operational costs
  • Simplified Integration: Pre-integrated solutions minimize development time and reduce the resources needed to implement key vendor tools
  • Scalable Network: An actively expanding vendor ecosystem to meet game developers’ growing needs globally

“With the Xsolla Ecosystem, we’re deepening our commitment to the gaming industry by creating meaningful connections and bringing opportunities together for developers and trusted vendors,” said Chris Hewish, Chief Strategy Officer at Xsolla. “This platform simplifies the vendor selection process, accelerates game development, and ultimately contributes to successfully bringing more games to market.”

The Xsolla Ecosystem is currently available in English; additional languages are planned for future updates. Developers can access the platform through the Xsolla Publisher Account, eliminating the need for extensive setup or technical expertise.

For more information or to explore the Xsolla Ecosystem, visit: xsolla.pro/rws25eco

The post XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – March 3-9

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU). This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine. Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.

The New York State Gaming Commission unanimously appointed Terryl Brown to the New York Gaming Facility Location Board, which is overseeing the commercial casino siting process in the New York Metro region. Terryl Brown currently serves as Vice President and General Counsel at Pace University. Prior to taking her position at Pace, Brown served as Deputy Commissioner of Legal Affairs and Administration for the New York City Fire Department, where she oversaw operations and legal matters for a department comprised of 17,000 employees. Brown has also been Chief Ethics Officer and Counsel with the New York State Attorney General’s Office, Acting Counsel to Governor David Paterson, First Assistant Counsel to Governor Eliot Spitzer, a Commissioner of the New York State Joint Commission on Public Ethics, Executive Vice President and General Counsel at the New York Power Authority, and a Partner at Harris Beach PLLC.

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Partnerships

International Game Technology PLC has announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin. Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programmes later this year, first with retail betting and then with a mobile betting option.

In Celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announced a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organisation enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organisations within the communities of Hard Rock locations.

The post Gaming Americas Weekly Roundup – March 3-9 appeared first on European Gaming Industry News.

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Asia

MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment

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MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.

MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.

Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”

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Supporting Asia’s Thriving Digital Economy

The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.

For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.

Continued Growth and Future Expansions

The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.

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The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.

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