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IGT Highlights Leadership Across Global Gaming Product and Solutions Portfolio at ICE London 2024

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International Game Technology PLC announced that it will showcase a comprehensive portfolio of performance-focused gaming, iGaming, iLottery, systems and sports betting solutions in stand N3-150 at ICE London 2024 (ICE), Feb. 6-8, 2024. The three-day event is hailed as the gaming industry’s largest trade show and is an opportunity for IGT to demonstrate its leadership in research-driven gaming solutions that propel growth and generate player excitement.

“IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America. We invite our customers from around the world to experience proven multi-level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies and much more,” said Renato Ascoli, IGT CEO Global Gaming.

“IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services. Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital’s ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences,” said Enrico Drago, IGT PlayDigital CEO.

IGT’s ICE stand will display more than 125 gaming machines, feature next-generation systems and iLottery solutions, and include a dedicated IGT PlayDigital zone where event attendees can experience the very best in iGaming and sports betting innovation. For the first time at ICE, attendees will be able to preview the sleek, high-performing PeakCurve49 cabinet with IGT’s video core and MLP content. Some of the highlights in IGT’s stand will include:

  • Performance-Proven Multi-Level Progressives (MLP): A centerpiece of IGT’s ICE portfolio will be its lineup of new and globally celebrated MLPs. IGT will feature the acclaimed Prosperity Link game on the PeakSlant49 cabinet and Mystery of the Lamp game on the new-to-the-region PeakCurve49 cabinet, along with new base game themes for the high-performing Egyptian Link title on the widely deployed PeakSlant32 cabinet. Compelling new MLP games Golden Eagle and Golden Phoenix will make their trade show debut at ICE.
  • IGT UNITE Multi-Game Bundles for Eastern Europe: ICE will be the trade show debut for the Company’s new IGT UNITE multi-game bundles for Eastern Europe. IGT UNITE brings together prolific IGT core games from the Cash Eruption series and iconic titles such as Red Hot Joker with high-performing MLP titles such as the Egyptian Link game on a single cabinet. The solution offers players tremendous choice and convenience and enables operators to maximize game stability and entertainment options on their gaming floors.
  • International Debut of MESA 4K Electronic Tables Games (ETG) Terminal: IGT’s MESA 4K ETG terminal features a 27-inch 4K ultra-HD display and offers a new player interface that permits players to play up to four games simultaneously. It features a highly configurable terminal design, a range of flexible and scalable merchandising options, and enables players to seamlessly enjoy RNG and dealer-assisted games in a hybrid configuration.
  • Digital Solutions and Services: The IGT PlayDigital segment will highlight the quality and diversity of its industry-leading game portfolio, led by standout games Cleopatra Hyper Hits and Shootin’ Hoops, and its leadership in omnichannel content via games such as Mystery of the Lamp Treasure Oasis. IGT PlayDigital will also demonstrate the many advantages of its engagement and game aggregation platforms, as well as its revolutionary Prize Engine technology. IGT PlaySports team members will be on-stand to provide a comprehensive view of platform capabilities, self-service betting technologies and end-to-end trading advisory services.
  • Research-Driven, Performance-Focused Core Content: The Company will display a compelling portfolio of regionally attuned core video games on a variety of Peak cabinets, including the Raise the Sails, San Xing Riches and Samurai 888 Spin games. IGT’s USwitch multi-game bundles for Western Europe and Africa allow for supreme operator configurability and deliver compelling mixes of up to 10 games on a single gaming machine, will be another centerpiece of IGT’s core video ICE portfolio. Additionally, IGT will present its leading products for Spain’s amusement with prize (AWP) market with the Treasure Box game and the all-new Diamond Mania game on the BINTIA 27-inch multi-game cabinet.
  • Content Optimization via IGT Evolve: ICE will be the global trade show debut for IGT Evolve, the Company’s cloud-based managed service. With the IGT Evolve solution, operators can ensure they are maximizing the returns of their gaming floor configuration and IGT game investments via real-time performance monitoring, skilled consultancy and remote cloud-based game download and configuration.
  • IGT Returns to the ICE Consumer Protection Zone: In support of IGT’s Sustainable Play sustainability initiative, the Company will have a leading presence in the ICE Consumer Protection Zone, a dedicated area for industry-wide promotion of responsible gaming and safer gambling. IGT will host a sustainability roundtable and will participate in a panel discussion about the importance of Positive Play.
  • IGT’s ICE showcase will also highlight the latest in compelling VLT cabinets and content, IGT ADVANTAGE CMS-driven advancements to the player experience, industry-leading video poker content and hardware and more.

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Independent evaluation highlights impact of Ygam’s parent programme

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An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.

The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.

The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.

After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.

While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.

The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.

One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”

The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.

Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.

Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”

The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.

All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.

The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.

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Endorphina Press Releases

Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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Atlaslive

Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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