

Latest News
Buzz Bingo goes all in on real-time personalisation with Future Anthem
Future Anthem setting new levels of player personalisation for the gaming industry through Amplifier AI
Buzz Bingo, operator of the UK’s largest retail bingo chain and the multi-award-winning BuzzBingo .com brand, has strengthened their partnership with Future Anthem by launching real-time personalisation across its operations, powered by Anthem’s flagship product Amplifier AI.
This new chapter in a longstanding relationship will see Buzz Bingo leverage advanced personalisation by using Anthem’s deep artificial intelligence models that drive automation of the player experience and deliver AI at a scale never before seen by the bingo industry.
Buzz Bingo’s integration includes an advanced game lobby recommendation system that personalises content suggestions for every player in every category and can differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis. This is achieved via AI models that gain a deep understanding of player preferences, classified by game sessions for significance and preference across critical moments in the player journey.
Future Anthem’s Amplifier AI utilises granular spin data to develop an advanced understanding of player behaviour, allowing operators to significantly improve the player experience in real-time. Integrations of the product have shown to improve session engagement and increase operator revenue and conversion from both new and returning players.
Buzz Bingo will also employ Anthem’s real-time decision models to accurately predict the likelihood of player exits, before triggering bonuses and recommending appropriate interactions to ensure players remain entertained with improved gaming experiences. Buzz Bingo’s commitment to player safety means Future Anthem will work alongside player monitoring to ensure that customers who have been identified as at risk are kept safe by restricting them from receiving the bonuses.
David Swaine, Head of Product, Slots & Games at Buzz Bingo, said: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention. We are thrilled to be working alongside Future Anthem – true leaders in the field when it comes to leveraging data using technology and AI.”
Chris Conroy, Chief Data Officer of Future Anthem, added: “Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.”
Conferences in Europe
Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.
At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.
Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.
The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.
Balkan's
GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025

The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.
As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.
The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.
EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.
Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/
Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.
The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.
Latest News
GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26!

GoldenRace is beyond excited to announce the highly anticipated updates to our flagship virtual tournaments: Euro Champions 2025/26 and Euro League 2025/26!
As always, GoldenRace remains committed to delivering the most authentic and immersive Virtual Sports experience on the planet, with realistic odds, your players’ favourite betting markets and stunning visuals that bring every tackle, pass and goal to life with breathtaking realism.
Euro Champions 2025/26: Feeling goosebumps yet?
The pinnacle of European club Virtual Football is back, and it’s ready to deliver an adrenaline rush like no other! We meticulously follow the real-world competitions, ensuring that our virtual tournaments are packed with up-to-date teams, reflecting all the new incorporations and roster changes. This means your players are always betting on the most current and realistic matchups possible!
Euro League 2025/26: The tournament of everyone!
Get ready for non-stop action with the updated Euro League! This is where every match feels like a final, and every team has a shot at glory. We’ve updated the competitors to let your players experience the thrill of new rivalries while watching emerging stars in action.
GoldenRace is proud to set the standard for Virtual Sports entertainment. Our dedication to realism, cutting-edge technology and thrilling gameplay ensures that you, our valued players and partners, always have the best. Don’t miss out on the action – get ready to experience the future of Virtual Football with the updated Euro Champions and Euro League 2025/26!
The post GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26! appeared first on European Gaming Industry News.
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