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BGaming promises ‘futuristic and funky’ art collaboration at ICE London 2024

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Popular iGaming content producer BGaming is gearing up for ICE London 2024 with its first artist collaboration of the year, featuring futuristic work from one of the city’s veteran graffitists.

The award-winning studio has teamed up with British muralist Mr Cenz, whose electrifying interpretations of BGaming’s top game heroes, including Elvis Frog, Penny Pelican, Book of Cats, and Aztec Magic, will be on display at the BGaming’s booth as part of its fifth artistic collaboration.

As with each artistic alliance, Mr Cenz has offered a new take on the characters, this time going back to his roots by hand-drawing designs, spray painting them onto wooden panels in his studio and taking images to blend with the stand.

In addition to large-scale displays, Mr Cenz’s creations will appear on limited-edition merchandise and other gifts for BGaming’s partners.

The initiative, dubbed ‘When Art Meets Gaming’, is now in its second year, following successful displays at ICE London, iGB Live Amsterdam, SBC Summit Barcelona and SiGMA World Malta in 2023.

BGaming will also demonstrate its latest release, Aztec Clusters, which was developed with the help of streaming data insights of Casinolytics. The team will offer engaging activities to celebrate the new game, along with other interactive elements and demonstrations of its packed roadmap.

The rapidly expanding provider’s attendance at ICE London 2024 follows a hugely successful year, with a 95% boost in global gaming revenue (GGR), a string of award wins and entry into 10 new markets to name just a few achievements.

Marina Ostrovtsova, CEO at BGaming, said: “We are returning to ICE London this year as a bigger and better studio, excited by our huge growth in 2023.

“We remain committed to building creative experiences for our players and nothing demonstrates this better than our popular local artist collaborations. We have teamed up with Mr Cenz to design an energetic stand that we are sure will inspire partners old and new, and spark inspiring conversations for the year ahead.”

Graffiti artist, Mr Cenz, said: “It was a pleasure to work on this project. Interpreting the characters in my style was a big challenge, especially the animals and cacti. I’m used to painting in a more photorealistic way, but in this instance, I enjoyed going back to my graffiti roots and combining this with an illustrative approach.

“The characters were fun to paint, and I really enjoyed bringing them to life with my unique, futuristic and funky flow.”

You can find out more about BGaming’s artistic collaboration and its creative games at ICE London 2024 on Stand N8-120, between 6th and 8th February 2024.

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

BiS SiGMA Americas 2025

DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

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Premium esports betting solution supplier expands presence in the growing Brazilian market

DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.

The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.

Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.

Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”

The post DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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XGENIA to Unveil AI Set to Reshape the Future of iGaming

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In a bold move set to shift the foundation of iGaming, the creators behind some of the industry’s most advanced AI tools are preparing to unveil a next-generation platform — and they’re doing it with style.

On Tuesday, May 6th at 20:30 CET, Valletta’s iconic 200 Old Merchants Street will be transformed for one night only into a live, immersive showcase of what’s next. The strictly invite-only gathering will bring together top-tier media, industry leaders, developers, and innovators for the debut of a powerful new end-to-end AI system built specifically to reshape how games are imagined, created, and brought to market.

“This isn’t just another tool — it’s a paradigm shift in how we think about building games,” said Mark Flores Martin, CEO of XGENIA. “Everything from speed to quality to who gets to create and what — it’s all about to change.”

Designed to radically streamline the development pipeline, the system bridges the gap between creative vision and execution. It eliminates inefficiencies, replacing outdated workflows with a unified platform for concepting, building, and refining games with AI, at unprecedented speed — all while enhancing creative freedom and control.

Adding to the moment’s significance, the Prime Minister of Malta is expected to attend, reinforcing the nation’s commitment to innovation and AI in its leadership role in the future of iGaming.

 

Those interested in attending the event or receiving early access details can join a waitlist at https://lu.ma/7le61lye 

The post XGENIA to Unveil AI Set to Reshape the Future of iGaming appeared first on European Gaming Industry News.

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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event.  Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.

Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.

By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.

Unmatched Authenticity

With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.

Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.

This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.

So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.

By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.

Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.

This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.

Increased Promotional Lifespan

Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.

When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.

This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.

A Human Approach to Modern Marketing

As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.

It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way

Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.

 

Author: Troy Paul CEO and Founder of SGG Media.

The post Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events appeared first on Gaming and Gambling Industry in the Americas.

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