Latest News
Merkur Gaming Looking Forward to the Grand Finale of London’s ICE
It is the last time the global gaming industry comes together for ICE in London. After ten editions at the Exhibition Centre London (ExCeL), the industry’s largest and most important trade fair will celebrate its well-deserved conclusion in the capital of the UK from February 6 to 8, before making its debut in Barcelona next year. Of course, Merkur Gaming will not miss the opportunity to participate in this final London exhibition in its well-known size and brilliance. The international distribution brand of adp Merkur is one of the most important names in the international gambling industry and will show an extensive and innovative product portfolio as one of the largest exhibitors at the trade fair in London. At booth N4 (110, 210, 230 and 250), visitors can immerse themselves in the world of Merkur products and celebrate the last ICE in London with Merkur Gaming.
“ICE is the highlight of the entire gambling industry every year. For weeks and months, we have been excitedly looking forward to filling our stand with new product innovations and presenting them to our customers and guests,” Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming, said.
The main attraction of Merkur Gaming’s product range is a new cabinet that will enchant the international market with its incomparable modularity. Equally innovative and entertaining are the new Linked Progressives from Merkur: Clash Link, Link Wave, and Link Zone Rush are three novelties that will attract the attention of customers and visitors. Just like the new Multigame package M-Prime, which perfectly complements the already proven and highly popular M-Line package. Also new in the cabinet portfolio is a new version of the Zonic cabinet, which has been successful both internationally and in the German street market. Last but not least, after an intensive development phase, Merkur Gaming will unveil its new roulette for the first time at ICE.
Alongside Merkur Gaming, numerous other subsidiaries of the Merkur Group will also exhibit at the London trade fair. The area of Merkur eSolutions promises exciting insights into the world of online gaming. As an umbrella brand, it demonstrates a modern 360-degree approach together with Merkur Group subsidiaries EPG, Bede Gaming, and edict egaming that effectively connects stationary and online gaming worlds thanks to innovative product solutions. A key part of this portfolio is EPG’s own E-Wallet Paylado, which is considered one of the most innovative e-money payment options for online gaming. GeWeTe’s cash handling experts will show how customers can optimise their money processing and make it even more efficient, including their bestseller Cash-Centre Premium and their latest innovation Cash-Centre Slim.
In addition to games and AWP machines from international distribution brand Merkur Gaming, adp Merkur will also present products for the German home market at ICE. These include the Zonic Zone Asia introduced last year as well as their latest Respin Feature “Golden Nugget”. Furthermore, Merkur Dosniha will showcasing the product landscape of the Spanish gambling market, while Blueprint Gaming and Blueprint Operations will focus on stationary as well as online gaming offerings in the UK.
“As you can see, we have a number of impressive new product innovations in our luggage that our customers and guests should discover at ICE. The entire team has worked incredibly hard over the past weeks and months to bring a worthy and unforgettable final trade fair appearance to London. Although we are looking forward to relocating to Barcelona with great anticipation, we look back with a great deal of nostalgia on the last ICE at Exhibition Centre London. Therefore: Visit us at booth N4 (110, 210, 230 and 250) and let’s make this last London ICE something very special together,” said Athanasios “Sakis” Isaakidis.
Gambling in the USA
Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada
Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.
“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.
To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:
- Download for iOS
- Download for Android
In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.
“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”
Blockchain’s growing influence
ClickOut Media casts its sports betting predictions for 2025
As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.
ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.
Rise of AI-powered predictions
Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.
Expansion of micro-betting
Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.
Emergence of esports
When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.
Blockchain’s growing influence
Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.
Conclusion
The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.
Latest News
ClickOut Media casts its sports betting predictions for 2025
As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.
ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.
Rise of AI-powered predictions
Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.
Expansion of micro-betting
Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.
Emergence of esports
When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.
Blockchain’s growing influence
Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.
Conclusion
The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.
The post ClickOut Media casts its sports betting predictions for 2025 appeared first on European Gaming Industry News.
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