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GambleAware publishes new report on the lived experience of gambling and gambling harms among Minority communities in Great Britain

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GambleAware, the leading charity commissioning gambling harm prevention and treatment services in Great Britain, has published research focusing on the experiences of gambling harms among people from minority communities in Great Britain.

The study by Ipsos UK and ClearView Research, supported by the University of Manchester, has confirmed the role that stigma and discrimination can play not just in driving harms, but also in preventing people accessing help and support.

The report shows that people from Minority communities who have any kind of gambling problem.2 are 50% more likely to have experienced racism or discrimination in public, compared to those who do not have a gambling issue (48% vs. 32%). Some participants in the qualitative research described a link between their experiences of discrimination and racism, and susceptibility to gambling harms. These participants pointed to the role of racism and discrimination in exacerbating gambling behaviour, including feelings of social exclusion, reduced employment opportunities and heightened risk of mental health issues.

The report also shows that people from Minority backgrounds who gambled are three times more likely to say their gambling is a ‘coping mechanism’ to deal with challenges in their life, compared to White British people who gamble (18% vs. 6%).

Participants in the qualitative study also identified many barriers stopping them seeking support for their gambling, some of which were because they were members of a Minority community. People from Minority communities were less likely than people from the White British majority group to say they would feel comfortable talking to friends and family if they were worried about their gambling, and also less likely to say they would feel comfortable talking to a gambling support service provider or a healthcare provider.

There was also a relative lack of awareness in Minority communities of where gambling support was available, and some even had a lack of trust in healthcare providers and support services due to previous experiences of racism and discrimination they had faced when seeking healthcare.

Some participants in the study also said they felt they and others from Minority groups could be disproportionately influenced by gambling marketing and advertising. They noted that having limited understanding about the risks involved in gambling could have made them more susceptible to the gambling marketing and advertising they saw.

Zoë Osmond, CEO of GambleAware, said: “Gambling harms can affect anyone, but they can be more common and more damaging in communities that face social inequality – such as these minority groups. Fortunately, help is out there. The National Gambling Support Network offers confidential, tailored support for people from all backgrounds. It also does a lot of community outreach to raise awareness and increase early intervention, so that people from all backgrounds know where to turn and can get help before gambling problems turn into an addiction.”

Daniel Cameron, Research Director at Ipsos, said: “The findings from this study increase our knowledge of why people from Minority communities may experience gambling harm. The study shows that the unique experiences individuals from Minority communities face in their everyday lives can exacerbate the drivers of gambling behaviour and increase the likelihood of facing gambling harms.”

Wendy Knight, who has lived experience of gambling harm and took part in the study, said: “Looking back, I started gambling compulsively after having issues at work. During that period, I spent a lot of my time and money in casinos as gambling became my way of escaping.
Also, my parents came to the UK from the West Indies during the Windrush era. Since arrival our lives have been about struggling for money. I think that because of the lack of opportunities in disadvantaged communities gambling seems like one of the few ways we could ever get big money.
“When I started recovery, I found it isolating as there weren’t any other black people there. When I walked into the recovery room it was full of white men, but I stayed because I wanted to recover. Plus, I am used to being the only minority in the room.  
However, much more needs to be done to make people from minority backgrounds feel comfortable to go to recovery services for help.”

Dr Dharmi Kapadia, Senior Lecturer in Sociology at The University of Manchester commented: “This research study has shown that minoritised people facing difficult, and often traumatic, life circumstances such as financial hardship, racism and other forms of social exclusion are at risk of gambling harms. Worryingly, gambling help services are often not seen as trustworthy by minoritised people due to past discriminatory experiences of statutory services. Gambling support services need to work on increasing confidence amongst minoritised groups, including how they organise, advertise and deliver services.”

This latest research builds on a Minority Communities & Gambling Harms: Quantitative Report that GambleAware released in March.

GambleAware will also be opening a new funding programme in December 2023, building on the recommendations from this Minority communities research. A total of £4.3m will available to organisations in England, Scotland and Wales.
Anna Hargrave, GambleAware Chief Commissioning Officer, said: “Our new funding programme is a response to research which demonstrated that both women and people from minority ethnic and religious communities face additional burdens of gambling harm as well as barriers in accessing services which meet their needs. Through the fund we will aim to reduce the inequality of experience of gambling harm for women and people from minority religious and ethnic communities.”

Governor Josh Shapiro

Governor Shapiro Signs Multi-State Internet Gaming Agreement, Bringing Pennsylvania into Shared Online Poker Market

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Governor Josh Shapiro signed an agreement accepting Pennsylvania as the sixth member of the Multi-State Internet Gaming Agreement (MSIGA) for poker. This expansion of online gaming for poker creates more choice and freedom for an estimated 150,000 online poker players in Pennsylvania and expands the pool of online poker players by more than 50%. With the Commonwealth’s entry into MSIGA, Pennsylvania becomes the largest state in the shared market that now covers over 38 million Americans.

The Commonwealth joins New Jersey, Nevada, Delaware, West Virginia, and Michigan as participants in MSIGA, allowing the Pennsylvania Gaming Control Board (PGCB) to work with its online operators and the other state gaming agencies to ensure that Pennsylvania’s approximately 150,000 online poker players are provided with the same assurances offered through other online gaming options by using a fair and thoroughly tested platform. This expansion will also afford larger prize pools without requiring an increase in buy-in amounts.

“This is a commonsense step to support hundreds of thousands of Pennsylvanians, grow our economy, and bring in more revenue to support our schools, our seniors, our small businesses, and more. Three of our neighbors are already part of this agreement – and with this action today, we’re making sure Pennsylvania remains competitive in a rapidly growing online market,” said Governor Shapiro.

Online Pennsylvania poker players will be able to participate in the multi-state games beginning on April 28, 2025 will include BetMGM and PA Borgata Online with others expected to join soon.

The post Governor Shapiro Signs Multi-State Internet Gaming Agreement, Bringing Pennsylvania into Shared Online Poker Market appeared first on Gaming and Gambling Industry in the Americas.

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Enthusiast Gaming’s Luminosity Crowns Three New Creators in Record-Breaking Rising Stars Campaign

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Enthusiast Gaming Holdings Inc. announced the successful conclusion of Rising Stars 2025, its annual creator competition hosted by Luminosity Gaming. The event culminated with a high-energy livestream finale on April 18 that aired simultaneously on Twitch, Kick, and YouTube, spotlighting five standout finalists and capping off the most successful season in the program’s history.

The season was presented by Elgato, with key sponsorship from Cash App, Corsair, CTRL, Fisher College, FocusFuel, JLab, Juvee Energy Drink, PüK Gaming, Sprecher Brewing Company, Starforge Systems, and U.GG. Their support enabled brand-building opportunities, professional development and meaningful exposure for thousands of contestants, delivered through custom content, branded segments, logo placements, and social media activations that authentically connected each brand to a highly engaged creator audience.

After weeks of submissions, creative challenges and community engagement, the Rising Stars 2025 competition, featuring more than 5800 entrants from across the gaming landscape, culminated in a dramatic, high-energy finale live broadcast to fans worldwide. The final five creators, Shortypie, Astrobounder, BPala, CozyZozie, and BillyGoat, competed in a series of on-camera challenges before the final three advanced to the campaign’s final “Split or Steal” segment. In a powerful and unexpected twist, the three finalists—BillyGoat, CozyZozie, and BPala—chose to split the grand prize equally and each earned the title of Rising Star and a content creator agreement with Luminosity Gaming. This live decision, made in front of thousands of viewers, was widely celebrated by fans and reflected the spirit of collaboration, integrity and mutual respect that defined the entire season.

The Rising Stars 2025 campaign amassed over 500 million social media impressions, marking a new high for Luminosity’s creator programming. The campaign trended multiple times on X (formerly Twitter) and drew millions of views across platforms through short-form content, behind-the-scenes clips, sponsored livestreams, and community-driven storytelling.

“Rising Stars 2025 shattered every record we’ve had for a creator competition. More than just a competition, this season showcased the creativity, inclusivity, and collaborative spirit that define not only Luminosity, but the future of the creator economy. We’re extremely excited to welcome these three new Rising Stars to Luminosity,” said Alex Gonzalez, Chief Marketing Officer at Enthusiast Gaming.

“This whole experience still feels surreal. Joining Luminosity and getting the chance to collaborate with brands I’ve admired for years is truly a dream come true. It marks the beginning of an exciting new chapter where I can continue growing, create meaningful content alongside incredible creators, and stay true to what makes my content uniquely mine. I’m beyond excited to turn this passion into a sustainable, long-term career,” said Rising Stars 2025 Winner, Zoe ‘CozyZozie.

As newly signed creators, all three winners will immediately begin collaborating with Luminosity and its brand partners, launching new content series, engaging in brand campaigns, collaborating with Luminosity’s creator network, and continuing to grow their platforms within a professionally supported environment.

The post Enthusiast Gaming’s Luminosity Crowns Three New Creators in Record-Breaking Rising Stars Campaign appeared first on Gaming and Gambling Industry in the Americas.

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Big Things Are Happening at Indian Head Gaming – Expansion & Enhancements Underway at Both Casino & Travel Plaza Locations

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Indian Head Gaming, the enterprise behind Indian Head Casino in Warm Springs and Plateau Travel Plaza in Madras, has announced major expansions and remodeling efforts at both of its Central Oregon locations. These upgrades mark a bold new chapter in delivering a next-level experience for guests and travelers alike.

As part of the expansion, guests can anticipate a multitude of exciting new slot machines added across both locations, bringing more variety and more chances to win at each stop. At Indian Head Casino, the excitement continues with the addition of craps and roulette providing even more ways to play and win. Spanish 21, 3-Card Poker, Ultimate Texas Hold’em and Mini-Baccarat will also be available in future expansions.

In addition to gaming enhancements, both Indian Head Casino and Plateau Travel Plaza are undergoing full restaurant remodels, with new dining options being introduced to serve up greater flavor and comfort for guests on the go or staying to play.

“These upgrades reflect our commitment to investing in both our communities and our guests. Whether you’re stopping at Plateau Travel Plaza in Madras or visiting Indian Head Casino in Warm Springs, you’ll see a fresh new look, new games, and new ways to enjoy your time with us,” said Shawn McDaniel, General Manager at Indian Head Gaming.

The post Big Things Are Happening at Indian Head Gaming – Expansion & Enhancements Underway at Both Casino & Travel Plaza Locations appeared first on Gaming and Gambling Industry in the Americas.

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