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AFC Wimbledon Become the Latest Club to Back The Big Step Campaign

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AFC Wimbledon has become the fifth English league club to take a stand against gambling advertising in football by signing up for The Big Step campaign.

Johnnie Jackson, manager of AFC Wimbledon, said: “If you look at gambling and the damage it causes – the stats around suicides in particular – it’s touched a lot of people and probably more than we realise.

“The fact that so many people voted it through shows just how prevalent the problems around it are and how much people are affected by it, whether it’s themselves or the people around them. The more awareness around gambling you can create, the better.”

Tom Fleming, Communications Manager at Gambling with Lives and The Big Step, said: “We’re thrilled to have the backing of Wimbledon and their owners – the fans. Gambling advertising is unhealthy and unpopular so the Club’s decision is welcome good news, following the sharp rise in high-profile players harmed by gambling. We’re sure that if it were down to the fans of each club, no club would partner with a gambling company.

“Despite young fans being bombarded with relentless gambling adverts while watching their heroes, this year has shown that football is incapable of self-regulating. We still hope the government will take control and end gambling advertising in football, but in the meantime it’s so important that clubs like AFC Wimbledon have taken a stand to protect their fans.”

The announcement comes at a time when gambling’s relationship with football is under increasing scrutiny, following the high-profile cases of players including Ivan Toney, Harry Toffolo, Sandro Tonali and Lucas Paqueta – all are either under investigation or serving a ban for breaking gambling regulations.

Michele Little, Dons Trust Board member, said: “As a club at the heart of our community, we are committed to being a force for good. We took the decision some time ago not to accept gambling advertising or sponsorship as a club. Now with the backing of our owners – the fans – we’re signing up to The Big Step and saying that it’s time to end the harm that gambling advertising in football causes.”

The Big Step campaign is part of Gambling with Lives, a charity set up by families bereaved by gambling-related suicide. A 2023 Office for Health Improvement and Disparities study estimated there are up to 496 suicides related to gambling every year in England alone.

Earlier this year, the Premier League announced it will phase-out front-of-shirt gambling sponsors by the 2026/27 season. But a government whitepaper on gambling reform, published in April, took no action on gambling advertising in football despite a recent study finding that up to 3500 gambling logos were visible during a single televised Premier League game – only 7% were on the front of shirts.

Another study found that fans received 11,000 gambling messages during the opening weekend of the Premier League season in August.

The Club will work in partnership with Gambling with Lives to promote preventative messages and information, as well as provide training and education about the risks of gambling in the community.

Compliance Updates

PGCB to Hold Public Hearing on License Renewal of Live! Casino Pittsburgh

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The Pennsylvania Gaming Control Board (Board) will hold a hearing on Wednesday, June 11, 2025 to receive public comment on the renewal of the Category 4 Slot Machine Operator License for Stadium Casino Westmoreland RE LLC, operator of Live! Casino Pittsburgh in Westmoreland County.

The hearing will begin at 10:30 am and be held at the Township of Hempfield Municipal Building, 1132 Woodward Drive, Greensburg, PA 15601.

Citizens, public officials, and community groups can choose to speak or submit written testimony. The hearing is open to the public.

Individuals who wish to provide in-person or written testimony should visit the Board’s website, gamingcontrolboard.pa.gov, and choose the special link in the Regular Board Meetings and Special Meetings section on the homepage for more information and registration. Persons wishing to provide comment will need to register ahead of time. The deadline for registration to speak or submit written testimony is noon on Monday, June 9.

A listing of all government officials, community groups, and individuals who have registered to speak at this hearing will be posted on the Board’s website beginning the week prior to the hearing and updated daily.

The post PGCB to Hold Public Hearing on License Renewal of Live! Casino Pittsburgh appeared first on Gaming and Gambling Industry in the Americas.

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Prairie Band Casino & Resort Transitions from Viz Explorer to QCI’s Enterprise Platform

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Quick Custom Intelligence (QCI), a leader in advanced casino management solutions, has announced that Prairie Band Casino has chosen the QCI Enterprise Platform to enhance its data-driven operations. This significant move from Viz Explorer to QCI demonstrates Prairie Band Casino & Resort’s commitment to improving the guest experience by leveraging superior analytics and real-time operational insights.

As a prominent gaming destination, Prairie Band Casino & Resort is known for offering exceptional service to its patrons. With the adoption of the QCI Enterprise Platform, the casino will now utilize cutting-edge analytics, player development tools and streamlined processes to drive performance optimisation and guest satisfaction.

John Tuckwin, Marketing Director for Prairie Band Casino & Resort, said: “Our switch to the QCI Enterprise Platform reflects our ongoing mission to provide an exceptional gaming experience. The platform’s ability to deliver real-time data and comprehensive analytics will allow us to make informed decisions that will enhance both our operational efficiency and the overall satisfaction of our guests. This partnership signifies a step forward in Prairie Band Casino & Resort’s goal to stay at the forefront of gaming technology, further solidifying its position as a premier destination in the region.”

Andrew Cardno, CTO of QCI, said: “We are thrilled to welcome Prairie Band Casino & Resort to our growing network of gaming properties. Their decision to implement the QCI Enterprise Platform underscores their commitment to innovation, and we look forward to helping them streamline their operations and maximize revenue opportunities.”

Melissa Chiaurro, President of Viz Explorer, said: “We are thrilled to announce our extended partnership with Prairie Band Casino & Resort and their dedicated team. By integrating the QCI Enterprise Platform, they are poised to gain deeper insights into their operations, enabling more informed decision-making and enhanced customer experiences. This collaboration underscores our commitment to supporting Prairie Band Casino & Resort in achieving their business objectives and delivering exceptional service to their guests. We look forward to the continued success of this partnership.”

The post Prairie Band Casino & Resort Transitions from Viz Explorer to QCI’s Enterprise Platform appeared first on Gaming and Gambling Industry in the Americas.

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Merkur Gaming to Participate in Belgrade Future Gaming 2025

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Merkur Gaming is going to participate in Belgrade Future Gaming 2025. On May 27 and 28, the German gaming giant will showcase its innovative and attractive product portfolio for the Balkan gaming market at the Belgrade Fair, Hall 4, Booth C1.

“Although regulatory conditions in the Balkans – as in many other parts of the world – have evolved in an extremely challenging manner over the past few years, the region remains one of our most important markets. Our continued presence at trade fairs like Belgrade Future Gaming, despite these challenging regulatory conditions, underscores our confidence and optimism regarding the future of gaming in the Balkans,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.

To cater to the specific preferences of customers and players in the region, Merkur Gaming is bringing a tailored portfolio to the Serbian capital. Among the highlights is the company’s proven multi-game package, Merkur Prime, which impresses with a modern menu interface and an enhanced player experience. Merkur Prime also features additional game titles, new harmonised sound effects and optimised win animations, delivering an even more immersive gaming experience. Another standout attraction on the exhibition floor will be the Game Ring platform by Reel Time Gaming, which enjoys immense popularity across the Balkans. The latest version of this multi-game platform will be showcased on the Mod Ex cabinet, featuring Reel Time Gaming’s newest and most popular titles.

As in almost every other gaming market worldwide, Linked Progressive Jackpot systems are extremely popular in the Balkans. A true highlight this year: Clash Link. This system stands out primarily due to its unique jackpot mechanics and the exceptionally high frequency of diverse features, delivering an extra dose of thrill to players while keeping the action level at its peak almost continuously. Equally set to make waves is Link Overdrive. This innovative Linked Progressive Jackpot system promises a first-class gaming experience, featuring the ever-popular Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature. Already well-known yet just as captivating as the latest additions to the portfolio is the popular Five Jackpot Respin feature. It transports players into vast and opulent pyramids, immersing them in the mysteries of ancient Egypt as they chase extraordinary winnings.

“The anticipation for Belgrade Future Gaming is immense. A significant number of our Eastern European customers will be in attendance, giving them the opportunity to experience our modern, high-quality product portfolio firsthand. Engaging in direct and personal exchanges with our partners during the show is a truly valuable experience for us and our business, year after year,” said Borivoje Rajšić, Sales Director at Merkur Gaming Serbia.

The post Merkur Gaming to Participate in Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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