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GambleAware publishes independent review of scale used to identify gambling harm
GambleAware has today published a report on the Problem Gambling Severity Index (PGSI) scale, for those who wish to identify, understand and reduce gambling harms.
The PGSI is set of nine questions about gambling behaviour which has been widely used to identify the extent and scale of gambling problems.1 However, it has not been developed as a clinical tool and there is debate surrounding how best to use it for identifying and measuring gambling harms. This led GambleAware to commission Ipsos UK to explore the nature of this index.
The study used advanced statistical methods on a dataset of over 21,000 people taken from the 2020 and 2021 waves of the Annual GB Treatment and Support Survey commissioned by GambleAware. It found that the PGSI scale can continue to be used to estimate the potential risk of gambling harm, despite it having some limitations.
The analysis found that there was a strong, consistent link between higher PGSI scores and higher rates of psychological distress, and that the scale can be used as a tool when considering integrating mental health interventions into treatment plans for people who score highly on the scale.
However, the researchers also found that some PGSI questions are more likely to indicate a severe risk of harm than other questions. For example, the questions on whether a person has borrowed money to fund their gambling, whether they are experiencing financial problems due to gambling, or whether they feel the need to gamble more to experience the same thrill, may indicate a greater level of harm, whereas the questions on whether a person feels guilty about their gambling activity or chases losses when they gamble appeared to indicate relatively less harm. This raises questions about whether each PGSI item should be weighted equally when using the PGSI as a clinical or screening tool.
Finally, the study recommended that the full PGSI questionnaire – all nine questions – should be used wherever possible. The alternative short-form PGSI, which uses three of the nine questions, should only be used if there is extremely limited opportunity to interact with people being tested. This is because using the short-form PGSI has a tendency to fail to identify some cases of ‘problem gambling’, and therefore can understate the prevalence of ‘problem gambling’, compared to the full PGSI.
Haroon Chowdry, GambleAware Director of Evidence & Insights, said: “The PGSI scale has long been an important tool for understanding the scale of gambling harms at both individual and population level. We commissioned this independent study because we wanted to take a closer look at the features of this index, how exactly it varies and how well it captures different kinds of harm, which has not been analysed before.
“We are reassured by the findings that the PGSI generally works well as an index and can identify different levels of harm, although there are areas where the scale or how it is used may be able to be improved. We hope treatment services, clinicians and policymakers will take note of the recommendations to ensure they are making the best use of this scale to help those experiencing gambling harms.”
Steven Ginnis, Research Director, Ipsos UK, said: “The results of this study increase the knowledge base on the PGSI scale and confirm that it should continue to be used to estimate the potential risk of ‘problem gambling’ among large groups. However, the findings suggest PGSI is unlikely to work as well on its own as a diagnostic instrument for individuals or for screening purposes. We therefore recommend that PGSI users and practitioners also look beyond the broad classification groupings – not all people within a PGSI classification are at the same potential risk of harm from gambling.”
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
Huge Jackpot at King Billy Casino: C$3,658,306!
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