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TrueLayer partners with leading bookmaker William Hill for instant pay-ins and payouts

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  • Customers of the well-known UK gaming operator can now deposit and withdraw funds immediately using TrueLayer’s open banking technology
  • 64% of European iGaming players said they’d be more likely to trust an operator that offers instant withdrawals and deposits

TrueLayer, Europe’s leading open banking payments network, today announced that iconic UK gaming operator William Hill is now using TrueLayer’s Payments product to enable instant pay-ins and payouts for players in the UK.

Users can now select the Instant Bank Transfer option to quickly pay into their William Hill accounts. Powered by open banking and using instant payment rails, these transactions also allow customers to transfer their winnings directly to their bank account in seconds, offering a superior user experience.

Payments from TrueLayer are authenticated directly with a player’s bank, ensuring PSD2 and SCA compliance as well as significantly reducing the risk of fraud and unauthorised transactions.

One of the UK’s most notable bookmakers, William Hill has been a leading name in UK gaming since 1934. Its key offerings include sports betting, casino games, bingo and poker.

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Open banking payments facilitate the instant experiences that iGaming customers increasingly value. Research from TrueLayer and YouGov shows that 8 in 10 European players consider quick payouts important when choosing a betting provider.

Instant pay-ins and payouts are also crucial to winning new users and fostering customer loyalty. More than half (55%) of iGaming players in Europe said they were likely to switch to a provider that offers instant providers, while 64% said they’d be more likely to trust an operator that offers instant withdrawals and deposits. One in four customers (28%) even said they’d consider depositing more money if they could withdraw their winnings instantly.

Laura Manning, Payments Manager at William Hill, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients. By using their unparalleled payment solutions, we’re able to offer instant payment options whilst providing reliable and secure services and keeping our commitments to helping our customers stay in control. Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with.”

Roberto Villani, VP of iGaming at TrueLayer said: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players. End users value instant experiences: by embracing the innovations of open banking, William Hill have shown the importance of prioritising the player experience.”

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Eloy Fernandez

Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

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This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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