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English Gambling Education Hub Portal goes live
- The EGEH Portal is a new digital resource and network for professionals who work with or have a duty of care towards children and young people.
- The EGEH has been commissioned by GambleAware, led by GamCare and Ygam, with regional partners Aquarius, ARA, BCT, Breakeven and NECA.
- It aims to provide professionals with evidence-based information, support and resources, enabling them to deliver preventative education on gambling harms to children and young people.
This week marks the launch of the English Gambling Education Hub (EGEH) portal, a new resource which provides clear evidence-based information, support, and education to those working with children and young people.
The EGEH is a collaboration of seven organisations working together across England. The two national partners are GamCare and Ygam. The local partners include Aquarius, ARA, Beacon Counselling Trust, NECA and Breakeven. The programme is also working in collaboration with the Scottish and Welsh Gambling Education Hubs.
Commissioned by GambleAware, the EGEH aims to enhance the capability of Youth Services, Family Services, Formal Education, and other services in England to provide early intervention and prevention regarding gambling harms. The EGEH network will create a virtual community of professionals who work with or have a duty of care towards children and young people.
The Gambling Commission’s Young People and Gambling Report for 2022 found that 31 per cent of 11 to 16-year-olds had spent their own money on gambling in the last 12 months. The 2022 study also found that 0.9 per cent of 11 to 16-year-olds, equivalent to around 35,000 children, were classed as problem gamblers in Great Britain
As part of the EGEH portal, schools can apply to achieve the ‘Gambling Education Quality Mark’. This free quality mark for schools – provided by Ygam on behalf of the EGEH – is in recognition of a school’s commitment to gambling harm prevention through education and consists of them meeting set criterion. The EGEH portal outlines application requirements, how to achieve the ‘Gambling Education Mark’, and what schools will receive as part of the recognition.
Ygam has also developed a Quality Assurance Support Package (QASP). The QASP is for organisations who deliver (or plan to deliver) training around gambling harms and would like support to gain accreditation. Their training can either be given directly to children and young people, or to professionals working with them. More information on the QASP, what it includes, and how it can help organisations refine best practice can also be found on the EGEH portal.
Additionally, the EGEH is hosting a film competition which invites organisations working with children and young people to create a film that raises awareness of gambling harms. Entries are open to 11 to 25-year-olds from all educational settings, formal and informal. The winner will have their film professionally developed and shared in schools across England, as well as being invited to spend the day on set.
Kyle Riding, Head of Programmes at Ygam, said: “Education plays a vital role in preventing gambling harms. As online gambling is now part of the statutory RSE curriculum in schools, it is vital that youth organisations have a convenient place to access consistent information and informed resources to help them to effectively safeguard their children and young people.”
“This collaborative programme is not only an effective way to centralise support for those who need it, but also a great opportunity to build a network of people who all share the same goal to raise awareness and reduce the impact of gambling harms on children and young people across England.”
Shirley Tomkins, Programme Manager at GamCare, said: “The English Gambling Education Hub is uniquely placed to understand the true scale of gambling harm emerging across England and how it will vary in each location and for each community. We know professionals need clear, consistent, and non-judgemental information to effectively support young people, who are increasingly encouraged to engage in gambling or gambling-like behaviour online.”
“We are continuing to listen to young people and elevating their voices through our events and our engagement with relevant stakeholders across the UK. With the Government currently looking at the future of gambling support, it’s important we do not lose sight of the vital role that education will play in protecting the next generation from gambling harms.”
Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware said: “Gambling harm is a serious public health issue which can affect anyone – including children and young people. Early intervention and prevention programmes, such as these education hubs are vital to keeping people safe from gambling harm. Young people are increasingly exposed to gambling through the wider environment, so it is important that practitioners, educators and youth workers have awareness and understanding of the issue and harms that can result from gambling.”
To find out more about the film competition or to join the EGEH Network to keep up to date with the latest news, please visit www.egeh.org.
For more information about Ygam and our portfolio of education programmes, please visit www.ygam.org or email [email protected].
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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