Latest News
English Gambling Education Hub Portal goes live
- The EGEH Portal is a new digital resource and network for professionals who work with or have a duty of care towards children and young people.
- The EGEH has been commissioned by GambleAware, led by GamCare and Ygam, with regional partners Aquarius, ARA, BCT, Breakeven and NECA.
- It aims to provide professionals with evidence-based information, support and resources, enabling them to deliver preventative education on gambling harms to children and young people.
This week marks the launch of the English Gambling Education Hub (EGEH) portal, a new resource which provides clear evidence-based information, support, and education to those working with children and young people.
The EGEH is a collaboration of seven organisations working together across England. The two national partners are GamCare and Ygam. The local partners include Aquarius, ARA, Beacon Counselling Trust, NECA and Breakeven. The programme is also working in collaboration with the Scottish and Welsh Gambling Education Hubs.
Commissioned by GambleAware, the EGEH aims to enhance the capability of Youth Services, Family Services, Formal Education, and other services in England to provide early intervention and prevention regarding gambling harms. The EGEH network will create a virtual community of professionals who work with or have a duty of care towards children and young people.
The Gambling Commission’s Young People and Gambling Report for 2022 found that 31 per cent of 11 to 16-year-olds had spent their own money on gambling in the last 12 months. The 2022 study also found that 0.9 per cent of 11 to 16-year-olds, equivalent to around 35,000 children, were classed as problem gamblers in Great Britain
As part of the EGEH portal, schools can apply to achieve the ‘Gambling Education Quality Mark’. This free quality mark for schools – provided by Ygam on behalf of the EGEH – is in recognition of a school’s commitment to gambling harm prevention through education and consists of them meeting set criterion. The EGEH portal outlines application requirements, how to achieve the ‘Gambling Education Mark’, and what schools will receive as part of the recognition.
Ygam has also developed a Quality Assurance Support Package (QASP). The QASP is for organisations who deliver (or plan to deliver) training around gambling harms and would like support to gain accreditation. Their training can either be given directly to children and young people, or to professionals working with them. More information on the QASP, what it includes, and how it can help organisations refine best practice can also be found on the EGEH portal.
Additionally, the EGEH is hosting a film competition which invites organisations working with children and young people to create a film that raises awareness of gambling harms. Entries are open to 11 to 25-year-olds from all educational settings, formal and informal. The winner will have their film professionally developed and shared in schools across England, as well as being invited to spend the day on set.
Kyle Riding, Head of Programmes at Ygam, said: “Education plays a vital role in preventing gambling harms. As online gambling is now part of the statutory RSE curriculum in schools, it is vital that youth organisations have a convenient place to access consistent information and informed resources to help them to effectively safeguard their children and young people.”
“This collaborative programme is not only an effective way to centralise support for those who need it, but also a great opportunity to build a network of people who all share the same goal to raise awareness and reduce the impact of gambling harms on children and young people across England.”
Shirley Tomkins, Programme Manager at GamCare, said: “The English Gambling Education Hub is uniquely placed to understand the true scale of gambling harm emerging across England and how it will vary in each location and for each community. We know professionals need clear, consistent, and non-judgemental information to effectively support young people, who are increasingly encouraged to engage in gambling or gambling-like behaviour online.”
“We are continuing to listen to young people and elevating their voices through our events and our engagement with relevant stakeholders across the UK. With the Government currently looking at the future of gambling support, it’s important we do not lose sight of the vital role that education will play in protecting the next generation from gambling harms.”
Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware said: “Gambling harm is a serious public health issue which can affect anyone – including children and young people. Early intervention and prevention programmes, such as these education hubs are vital to keeping people safe from gambling harm. Young people are increasingly exposed to gambling through the wider environment, so it is important that practitioners, educators and youth workers have awareness and understanding of the issue and harms that can result from gambling.”
To find out more about the film competition or to join the EGEH Network to keep up to date with the latest news, please visit www.egeh.org.
For more information about Ygam and our portfolio of education programmes, please visit www.ygam.org or email [email protected].
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
Gaming Americas Weekly Roundup – July 21-27
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24
Leeds United announce new sleeve partnership with Parimatch
Amusnet Expands an All-Player-Favourite Series with Its Newest Game Release, 100 Extra Crown 6 reels
Evolution Launches First Live Casino Studio in Brazil
Week 27/2025 slot games releases
PG Soft serves up Diner Frenzy Spins
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title
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