

Latest News
New support for NHS to treat gambling addiction
The NHS is set to benefit as new levy will raise an estimated £100 million of new funding for research, prevention and treatment of gambling addiction.
Following publication of the gambling white paper in April, the Government is now taking the next step in mandating payments from the sector by launching a consultation on the design of the proposed gambling operator levy.
Currently, not all gambling companies contribute equally towards the existing voluntary levy, with some operators paying as little as £1 towards research, prevention and treatment. The Government is therefore acting to ensure all operators contribute their fair share.
In order to improve research, prevention and treatment of gambling harm, the Government is minded to set the levy as a new 1% fee on gross gambling yield for online gambling operators, while traditional betting shops and casinos will pay a proposed fee of around 0.4%.
The white paper has proposed a fair and proportionate approach to levy rates between various operators, taking into account the difference, for example, in operating costs and the levels of harmful gambling associated with different gambling activities.
Culture Secretary Lucy Frazer said:
We are taking the next step in our plan to protect those most at risk of gambling harm with a new levy on gambling operators to pay for treatment and research.
All gambling operators will be required to pay their fair share and this consultation is an opportunity for the industry, clinicians, those who have experienced gambling harm and the wider public to have their say on how the proposed gambling operator levy should work.
The introduction of this levy will strengthen the safety net and help deliver our long-term plan to help build stronger communities while allowing millions of people to continue to gamble safely.
Technology has reshaped where, when and how people gamble and there has been a significant rise in online gambling behaviour due to the ease of access on smartphones, with people able to gamble anytime and anywhere.
Figures from the NHS Digital Health Survey also indicate that some of these online products are associated with elevated levels of gambling-related addiction and harm with ‘problem gambling’ rates eight times higher for online slots and casino game players than in the population as a whole.
Under the proposed levy, the gambling industry will no longer have a say over how money for research, prevention and treatment is spent. Instead, the Gambling Commission will distribute funding directly to the NHS and UK Research and Innovation (UKRI), which coordinates research and innovation funding, under the strategic direction of government. The levy will be underpinned by legislation meaning firms will be required to pay.
The funding delivered through the levy, which will deliver substantial new investment for the NHS in England, Scotland and Wales, will increase access to treatment and support for those experiencing gambling-related harm. It will also help to develop a truly national approach to prevention and fund independent, high-quality research to inform policy and practice.
In July this year, the NHS announced that seven new specialist gambling addiction clinics will open in Milton Keynes, Thurrock, Derby, Bristol, Liverpool, Blackpool and Sheffield this year. This is in addition to the seven clinics already in operation in London, Leeds, Newcastle, Manchester, Southampton, Stoke-on-Trent, and Telford, as well as an additional national clinic, which treats both gambling and gaming addiction in children and young people, in London.
Gambling Minister Stuart Andrew said:
We know that gambling addiction can devastate lives, which is why we are working quickly to implement our bold plans for reform.
This consultation brings us a step closer to being able to provide £100 million of new funding for research, prevention and treatment, including ring fenced investment for the NHS to help gambling addicts.
Gambling firms should always pay their fair share and this new statutory levy will ensure that they are legally required to do just that.
Health Minister Neil O’Brien said:
Harmful gambling can affect people’s savings, ruin relationships, and devastate people’s lives and health.
Gambling companies should pay their fair share towards the costs of treatment services, but we want to hear from as many people as possible about how the new statutory levy should work.
We continue working to support those affected by gambling harms. Twelve of the planned fifteen NHS gambling addictions clinics have now opened across the country providing vital support services for thousands of people experiencing gambling-related harms as well as their loved ones. The remaining three are expected to open by the end of the year.”
Henrietta Bowden-Jones, National Clinical Advisor for Gambling Harms, said:
I welcome this Levy which reflects the government’s decision to fund gambling treatment, prevention, research and education in an independent and evidence- based way allowing us to continue our work of eradicating all gambling harms from society.”
NHS mental health director Claire Murdoch said:
Gambling addiction destroys people’s lives and with record numbers turning to the NHS for support, the health service has met this demand head on by opening four new specialist clinics in recent months, with a further three opening later this year.
The NHS has long called for a statutory levy because it is only right that this billion-pound industry steps up to support people suffering from gambling addiction and I am pleased that action is being taken to prevent people from coming to harm in the first place. It is now vital we continue working in partnership to ensure we provide effective prevention, education and treatment for this condition.
The Government’s gambling white paper, published in April 2023, set out a range of measures to improve player protections and reduce the risk of gambling addiction and harm in the smartphone era. Measures such as financial risk checks to better alert operators to risky behaviours, stake limits for online slots, tighter controls on marketing of bonuses and a new mandatory gambling operator levy are designed to reduce risk and improve player protections.
The Government and Gambling Commission continue to implement the measures set out in the white paper with a view to having key elements in place in summer 2024.
Latest News
Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on Gaming and Gambling Industry in the Americas.
Bitcoin
BTCGOSU Celebrates 5 Years of Bitcoin Casino Guidance With High Value Giveaways Amid Trump-Era Cryptocurrency Market Volatility

BTCGOSU, the leading independent guide to Bitcoin gambling and crypto casinos, announced its 5th anniversary. Since its founding in 2020, the platform has established itself as the gold standard for comprehensive, unbiased cryptocurrency gambling resources during a period of unprecedented growth and now increasing volatility in digital asset markets.
As cryptocurrency markets navigate the turbulent waters of President Trump’s recent economic policies, including the sweeping global tariffs announced on “Liberation Day” and the proposed national Bitcoin Reserve, BTCGOSU remains committed to providing crypto gamblers with reliable guidance on maximizing digital assets in the gambling space.
“When we launched BTCGOSU five years ago, we set out to create the most trustworthy resource for crypto gamblers in an industry plagued by misleading information. Today, as player volumes demonstrate strong growth despite the Trump administration policies, the cryptocurrency landscape faces new challenges and opportunities, making our mission more relevant than ever,” said Efialtis, founder of BTCGOSU.
BTCGOSU casino reviews cover hundreds of platforms, analyzing everything from trust, legitimacy, and anonymity factors to deep studies of the full range of crypto casino games, player bonuses, and payout speeds. The site’s reputation for objectivity and honesty has earned it widespread recognition on Bitcointalk.org, where it has been highlighted as an exception among casino review sites for an unwavering commitment to providing unbiased information.
“In a market where Bitcoin prices can fluctuate dramatically based on a presidential tweet or tariff announcement, crypto gamblers need reliable information more than ever. Whether it’s navigating new regulatory environments or finding casinos that offer the best hedge against market volatility, BTCGOSU continues to be the trusted guide for the crypto gambling community,” added Efialtis.
To ensure a strong focus on the trust and confidence factors affecting all crypto gamblers, Efialtis implemented a provably fair verifier early in the life of the site. This verifier is widely used by registered BTCGOSU players.
The platform’s anniversary comes at a pivotal time for cryptocurrency markets. Trump’s policies, including the establishment of a Strategic Bitcoin Reserve and the appointment of crypto-friendly figures like Paul Atkins as SEC Chair, led to a significant uptick in crypto adoption. Bitcoin’s value soared to new heights in early 2025, with prices hitting $111,000, reflecting a 60% increase since his re-election in November 2024.
Tariff uncertainties have since resulted in a fall-back in values, but the policies have increased interest in cryptocurrency investing, with the number of active crypto holders growing amid tangible government support.
As a result, the crypto gambling market has seen an influx of new players, with transaction volumes of $2 trillion in 2023 projected to increase to a soaring market value of $150 billion by 2030.
To celebrate its milestone and cater to the increasing player numbers, BTCGOSU is launching a series of special 2025 initiatives, including exclusive bonuses with partner casinos, educational content about the intersection of crypto gambling and market dynamics, and an anniversary $5000 giveaway.
The post BTCGOSU Celebrates 5 Years of Bitcoin Casino Guidance With High Value Giveaways Amid Trump-Era Cryptocurrency Market Volatility appeared first on Gaming and Gambling Industry in the Americas.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018