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Rightlander Partners with Boylesports

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Rightlander, a leading provider of marketing compliance tools and services, announced a strategic partnership with Boylesports, one of the UK’s most established gaming companies. The collaboration aims to fortify Boylesports’ adherence to advertising regulations within the UK market.

The partnership will see Rightlander deploy its cutting-edge website monitoring technology to oversee Boylesports’ digital advertising content. This technology is primarily focused on ensuring compliance with UK advertising regulations, offering peace of mind that all online activities are in line with local laws and guidelines.

“In an environment where the UK market is facing increased regulatory scrutiny, it becomes essential for us to take a more comprehensive approach to monitoring our online advertising efforts,” Dimitrios Armadoros, Head of Performance Marketing at Boylesports, said.

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“We find that Rightlander’s offering aligns closely with our specific needs and expectations and will equip us with the tools we need to navigate this complex regulatory landscape effectively.”

Part of Boylesports’ decision to partner with Rightlander stems from the platform’s user-friendly design. Rightlander offers clear and concise reporting features, giving Boylesports an effortless way to manage compliance data. Furthermore, an easy-to-operate dashboard and online interface make it simple to adjust settings and view real-time results, allowing for more agile decision-making.

“We are delighted to partner with an industry leader like Boylesports. This partnership not only validates the effectiveness of our platform but also underscores our commitment to helping brands maintain the highest levels of advertising compliance,” Jonathan Elkin, Sales Director at Rightlander, said.

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.

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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands. 

The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.

Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.

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“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.

Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”

The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS

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BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.

Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.

The report covers various key aspects, including:

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Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.

Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.

Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.

Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.

Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.

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The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.

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Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals

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To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.

AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!

What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.

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A Summer of Gifts on AppGallery for Android Users

Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!

In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.

Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.

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Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users

This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.

In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.

Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!

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For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.

The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.

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