Affiliate Industry
QiH Group bolsters UK headquarters with three new hires
Fast-growing company attracts new recruits from Entain, Meta and Flutter
Affiliate and white label operator QiH Group has announced the appointment of three new members in its UK team as it seeks to drive further expansion of the business.
The first of the trio of new hires is Stergios Titos, who took up the role of paid social lead in mid-August. He joined the company after four years at Entain, where he was digital acquisition manager working across brands such as Bwin. Prior to that, he was at STech Technology.
The second is Jane Sumbilla, who joined in August as talent acquisition lead. Jane’s most recent post was at Meta, where she worked as a recruiter for just over a year after joining from language learning platform Busuu.
Finally, Max Ciliberto began at QiH this week as head of PPC. Ciliberto has close to 15 years’ experience in the gaming industry, having most recently worked at Flutter. He joined Flutter when it acquired The Stars Group, where he had been working since 2013. His first role at that company was as PPC and paid social manager, and during his decade at the firm he worked his way up to senior paid search team lead.
Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have such high-calibre candidates joining our team. It’s a strong reflection of the company’s growth that we are able to attract so many strong hires.
“We have achieved sufficient scale to attract the likes of Stergios, Jane and Max, and the growth potential we have ahead of us is getting great people excited about joining our team.”
Walters said Sumbilla’s remit would include ensuring the company brings on board more similar recruits.
“Jane has been brought in to facilitate our headcount expansion, which we are expecting to continue for the next two years as we drive our business forward,” he said.
Commenting on her appointment, Jane Sumbilla said: “I was impressed by QiH’s strong emphasis on values and culture and I’m keen to make sure these are effectively communicated to other potential new hires.”
On the other new recruits, Walters said: “Paid media is growing very fast for us and both Stergios and Max will help drive the expansion even further, enabling scalable and sustainable sources of traffic that will allow us to grow both internationally and in terms of verticals. We want to expand the sport side of our business and we are also keen to explore the possibility of entering new jurisdictions in future.”
Stergios Titos said: “I’m really excited to be heading up QiH Group’s paid social team. The company already has a strong focus on this area but I believe with a new structure and strategy in place, we can leverage this channel much further.”
Max Ciliberto added. “QiH has experienced strong growth in recent years and I’m extremely pleased to be joining such a fast-growing company. I’m looking forward to using my experience to improve its growth trajectory even further.”
SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.
iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.
Affiliate
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
The post MightyTips announces partnership with Golden Star sportsbook appeared first on European Gaming Industry News.
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