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Ladbrokes Announces Partnerships with O2, AEG Presents and NME to Power the Launch of Ladbrokes LIVE

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Ladbrokes furthers its ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the UK’s best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.

The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes “World of Play” giving them the chance to win free access to thousands of tickets to the UK’s best live music and comedy shows, and more, through its new digital hub, LadbrokesLive.co.uk. Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.

The Ladbrokes LIVE launch sees Ladbrokes partner with The O2, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, who promote and manage concerts and tours, oversee renowned venues and produce some of the world’s leading music festivals, and industry-leading music brand, NME.

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Through these ground-breaking partnerships, Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box. Fans who sign up on the Ladbrokes LIVE platform will have the chance to win free access to a wide range of live events such as the JUST FOR LAUGHS comedy festival, the Luno Presents All Points East festival, and other touring shows across the country – all without any betting involved.

The unique collaboration between Ladbrokes and NME sees the return of the iconic Club NME nights with a series of dates across the UK featuring incredible headline talent and unmissable DJ sets. Fans will be able to win free access to Club NME nights through the Ladbrokes LIVE platform. The Ladbrokes LIVE campaign also includes significant digital OOH media inventory at The O2 and a sponsorship of the NME Awards show.

Kelly Rose, Head of Brand for Ladbrokes, said: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”

Georgina Iceton from AEG Global Partnerships said: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specially designed guest box at The O2, alongside unique live experiences across AEG Europe’s venues and live events will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors.”

Holly Bishop, Chief Operating and Commercial Officer of NME, said: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front.”

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Bulletin from Kambi Group plc’s Extraordinary General Meeting of 18 November 2024

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Kambi Group plc  held an Extraordinary General Meeting on the 18 November 2024 at Kambi, Hälsingegatan 38, 113 43 Stockholm, Sweden 

Two resolutions were presented to the Meeting, namely (i) resolution A, being an ordinary resolution, and (ii) resolution B, being an extraordinary resolution.

Resolution A was approved, and accordingly the cancellation, on or after the 26 November 2024, of 1,374,678 ordinary ‘B’ shares having a nominal value of €0.003 each that the Company holds in itself, pursuant to article 106(6) of the Companies Act, Chapter 386 of the Laws of Malta, was approved.

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The extraordinary resolution, namely resolution B, obtained one majority of two required in terms of Article 135(1) of the Companies Act (Chapter 386 of the Laws of Malta, the “Companies Act”), and in terms of Articles 48B.2(b) of the Articles of Association of the Company (the “Articles”). To this end, an Extraordinary General Meeting is being convened within 30 days of today’s Meeting, as per the proviso to each of Article 135(1) of the Companies Act, and Article 48B.2(b) of the Articles, to take a fresh vote on the proposed resolutions.

By order of the Board

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BGaming curls up with bountiful bonus games in Catdiana

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Popular iGaming content provider BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols.

The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.

Landing three of the temple’s sacred Ark Scatters on reels one, three and five holds the key to getting your claws into the game’s five Free Spins bonus round. Amping up the level of excitement, the Blazing reels are reels two, three and four merged into one giant symbol to enhance the player’s winning potential.

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Players scoring six or more coins in the main game or Free Spins can then pounce on Catdiana’s additional bonus game, where only coins take their place on the grid, offering multiplier values as high as x20 of the bet. To help slot enthusiasts edge ever closer to untold riches, Mini, Major and Mega Jackpots are also featured in the Coin Respin game.

Julia Alekseeva, Co-CPO at BGaming, said: “With such a charming main character taking inspiration from the ever-popular Indiana Jones and Puss in Boots, we’re hoping players will be feline just fine with Catdiana.”

“Our two sumptuous Bonus games lead the way with inspired mechanics, including Blazing Reels and three lavish jackpots, while the ancient temple-themed style and crisp audiovisual effects add an extra dynamic. This is the best time to get your paws on prizes!”

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7777 gaming enters the Georgian market in partnership with Europebet

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7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.

7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards.  With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.

The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.

 

Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.

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