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Ladbrokes Announces Partnerships with O2, AEG Presents and NME to Power the Launch of Ladbrokes LIVE

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Ladbrokes furthers its ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the UK’s best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.

The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes “World of Play” giving them the chance to win free access to thousands of tickets to the UK’s best live music and comedy shows, and more, through its new digital hub, LadbrokesLive.co.uk. Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.

The Ladbrokes LIVE launch sees Ladbrokes partner with The O2, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, who promote and manage concerts and tours, oversee renowned venues and produce some of the world’s leading music festivals, and industry-leading music brand, NME.

Through these ground-breaking partnerships, Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box. Fans who sign up on the Ladbrokes LIVE platform will have the chance to win free access to a wide range of live events such as the JUST FOR LAUGHS comedy festival, the Luno Presents All Points East festival, and other touring shows across the country – all without any betting involved.

The unique collaboration between Ladbrokes and NME sees the return of the iconic Club NME nights with a series of dates across the UK featuring incredible headline talent and unmissable DJ sets. Fans will be able to win free access to Club NME nights through the Ladbrokes LIVE platform. The Ladbrokes LIVE campaign also includes significant digital OOH media inventory at The O2 and a sponsorship of the NME Awards show.

Kelly Rose, Head of Brand for Ladbrokes, said: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”

Georgina Iceton from AEG Global Partnerships said: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specially designed guest box at The O2, alongside unique live experiences across AEG Europe’s venues and live events will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors.”

Holly Bishop, Chief Operating and Commercial Officer of NME, said: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front.”

Bragg

Bragg Gaming Group Reports 7.1% First Quarter 2025 Revenue Rise to EUR 25.5 Million (USD 28.6 Million); 27% Revenue Growth Achieved Excluding the Netherlands

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Triple-digit revenue growth in the U.S.; significant increase in profitability through improved product mix

  • 27%1 Revenue Growth Excluding the Netherlands, Driven by U.S. Revenue Growth of 150%
  • Gross Profit Margin Jumps to 56.0%, Driven by Proprietary Content Growth
  • Adjusted EBITDA Rises 19.7%, Reflecting Strong Operational Leverage
  • Robust 63.5% YoY Growth in Cash from Operations, to EUR 4.5 Million (USD 5.0 Million)
  • 62% YoY Proprietary Content Revenue Growth, Reaching a Record 15.5% of Total Revenue

Bragg Gaming Group announced its financial results for the first quarter of 2025. The Company delivered diversified revenue growth, significant margin expansion, and strong cash generation, driven by its strategic focus on proprietary content and expansion in key growth markets.

Summary of Financial and Operational Highlights

Euros (millions)(1) 1Q25 1Q24 Change
Revenue € 25.5 € 23.8 7.1 %
Gross profit € 14.3 € 11.9 20.3 %
Gross profit margin 56.0 % 49.9 % 612 bps
Adjusted EBITDA(2) € 4.1 € 3.4 19.7 %
Adjusted EBITDA margin 16.0 % 14.3 % 169 bps
Operating Income (Loss) € (1.7) € (1.3) 32.5 %

 

(1) Bragg’s reporting currency is Euros. The exchange rate provided is EUR 1.00 = USD 1.12. Due to fluctuating currency exchange rates, this reference rate is provided for convenience only.

(2) “Adjusted EBITDA” is a non-IFRS measure. For important information on the Company’s non-IFRS measures, see “Non-IFRS Financial Measures” below.

 

“We are thrilled to be reporting a strong start to 2025, showing that we are executing on our strategy and moving the metrics that we believe are most important to shareholder value,” Matevž Mazij, CEO of Bragg commented: “During the quarter we continued to improve our product mix, generating a greater proportion of revenue from high-margin proprietary content. In turn, this contributed to a higher Adjusted EBITDA margin, which combined with careful cost controls demonstrate operational leverage and increased cash generation.

“As is widely reported, the Netherlands market has slowed in recent quarters due to regulatory pressures, a challenge faced by Bragg as with all operators and suppliers who serve this regulated market. I’m pleased that Bragg has shown resilience under these pressures and is reducing its exposure to the Netherlands while seeing strong growth in markets such as the United States and Brazil. Excluding the Netherlands, revenue growth year-over-year came in at a robust 27%1, driven in part by triple-digit growth in the U.S.”

127% YoY revenue growth excluding revenue derived from Bragg’s customers licensed and operating in the Netherlands jurisdiction

Key Highlights:

  • Improved Margins and Cash generation: Adjusted EBITDA margins increased 169bps year over year; excluding non-recurring exceptional costs and FX impacts, EUR 0.9 million of free cash generated.
  • Improved Revenue Diversification: Continued decreasing reliance on the Netherlands and lower-margin BetCity, replaced by growth in margin-accretive revenue in new markets.
  • US Market Growth: Bragg experienced triple-digit growth in U.S. revenue derived from its proprietary and exclusive online casino content, significantly outpacing the overall market growth; U.S. expected to contribute up to 15% of revenue this year.
  • Brazil Launch: Successfully launched content in the newly regulated Brazilian iGaming market, a key strategic territory expected to contribute up to 10% of revenue this year.
  • Strategic Partnerships: Announced a games development and remote games server technology leasing agreement with Caesars Digital, and invested in RapidPlay, a specialist Brazilian casino content studio.
  • Key milestone: first game launched, Caesars Palace Signature Multihand Blackjack Surrender, under recently announced games development and technology partnership with Caesars Digital.
  • Leadership Appointments: Appointed Holly Gagnon as Chair of the Board.
  • Debt Reduction: Repaid USD 5 million of its secured credit note and is on track to finalize a new credit facility with improved terms.

2025 Outlook

Bragg remains focused on expanding its presence in regulated markets, enhancing its proprietary and exclusive content offerings, and leveraging its technology to drive continued growth and profitability in 2025 and beyond. The Company is actively advancing a robust pipeline of opportunities to drive strong momentum in the business.

The Company anticipates double-digit growth in Revenue and Adjusted EBITDA in the full year of 2025, with revenue guidance projected at between EUR 117.5 million and EUR 123.0 million, and Adjusted EBITDA in the range of between EUR 19.0 million and EUR 21.5 million, driven by a strategic focus on proprietary and exclusive content, and continued momentum in growth markets such as the U.S. and Latam.

The post Bragg Gaming Group Reports 7.1% First Quarter 2025 Revenue Rise to EUR 25.5 Million (USD 28.6 Million); 27% Revenue Growth Achieved Excluding the Netherlands appeared first on Gaming and Gambling Industry in the Americas.

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Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet

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Red Rake Gaming, a leading provider of online casino content, has announced the launch of its games on the top-rated Hard Rock Bet platform via Aristocrat Interactive.

With this launch, Red Rake Gaming continues to consolidate its growth in the United States after obtaining regulatory approval in New Jersey and other strategic markets. The availability of its most innovative and high-performing games on Hard Rock Bet reinforces the company’s presence in the region and reaffirms its commitment to providing high-quality content to top-tier operators.

Grant Williams, SVP Casino at Hard Rock Bet, commented: “We’re thrilled to Roll with Red Rake Gaming via Aristocrat Interactive and provide our players with an exciting new array of innovative gaming options. Their engaging portfolio will nicely complement the over 2,700 games available on Hard Rock Bet as we continue to elevate the online gaming experience for our players.”

Nick Barr, Managing Director of Red Rake Gaming Malta, added: “We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the U.S. market. Hard Rock is a globally recognized brand, and we are confident that our games will resonate with Hard Rock Bet’s players, offering a unique and immersive experience.”

The post Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet appeared first on Gaming and Gambling Industry in the Americas.

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Serbian language market now catered for by BetBlocker’s support service

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UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.

In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language.   With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification.  BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.

The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there.  Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.

Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”

Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.

But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”

The post Serbian language market now catered for by BetBlocker’s support service appeared first on European Gaming Industry News.

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