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Allwyn UK Appoints Andria Vidler as CEO

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Andria Vidler has been appointed as Allwyn UK CEO, effective 1 October. Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024, with the mission of increasing the funds generated for Good Causes over the course of the ten year licence period.

Andria will succeed Robert Chvátal who has been interim CEO since January this year and who will return to focus full-time on his responsibilities as Group CEO of Allwyn.

Andria is a proven business leader, with a track record of creating value for stakeholders at a range of high-profile UK media businesses. She was most recently the EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Justin King, Chairman of Allwyn UK, said: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery. I’m delighted to have her on board, as well as continuing to benefit from Robert’s global lottery expertise as a UK board member and active supporter for the UK team.”

Allwyn Group CEO Robert Chvátal said: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO. In her new role, she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”

Andria Vidler said: “This is such an exciting opportunity to ensure The National Lottery, a hugely loved UK brand that delivers immense benefits to society, is in the best shape possible for the future. I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”

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SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

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Light & Wonder and ELK Studios’ games to be unleashed on Mexican market

Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.

This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.

Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.

Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.

In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.

Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”

Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”

The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.

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SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET

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AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025

Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.

Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.

Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.

Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS.  In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.

Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”

The post SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET appeared first on European Gaming Industry News.

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Ascend on a bountiful quest in King of the Sky: Hit the Bonus™

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Studio’s latest release captivates with its double Bonus Game offering

Playson, the renowned-digital entertainment supplier, takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols.

A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

Amplifying bonus play, an additional Eagle’s Bonus game is triggered when six or more Eagle symbols, or their combination with Jackpot or Mystery icons of the corresponding trigger type, land.

In an eye-catching twist to the iconic Playson series, the Eagle’s Bonus offers players the chance to secure lavish returns via 10 paylines as well as an array of bonus winning combinations.

Three respins are granted at the beginning of the round, with each new symbol landing resetting the number of respins to three. Fortunate players filling the bonus grid in its entirety will see the Grand Jackpot of 1,000x awarded, in addition to all winning combinations scored during the bonus game.

For players particularly enthused by bonus play, an Ultra Bonus game is also available for purchase guaranteeing increased multipliers and boosted potential of jackpot wins.

King of the Sky: Hit the Bonus™ marks Playson’s latest blockbuster release of 2025, showcasing its commitment to consistently enhance its game families with fresh features for players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “We invite players to claim their throne as king of the sky in our latest addition to the iconic Hit the Bonus series, dazzling with its plethora of bonus symbols including mystery, boost, golden coin, sticky bonus and jackpot icons.

“The Eagle’s Bonus game offering wins via its paylines and winning combinations adds an extra spark, with lightning animations and the game’s stormy colour palette capturing the essence of the boundless blue empyrean.”

The post Ascend on a bountiful quest in King of the Sky: Hit the Bonus™ appeared first on European Gaming Industry News.

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