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Safer Gambling: UK Govt Shows its Cards on the Trajectory of Gambling Reform for Digital Age
The Secretary of State for Culture, Media and Sport (DCMS) has recently presented a white paper to Parliament, outlining the ill-equipped and outdated standards for protecting vulnerable players, and how they have failed to adapt to the digitalised age of gambling. There seems to be a disconnect between the technological advancements of gambling itself, and the technological advancements intended to protect its players.
According to the paper, there are an estimated 3,000,000 people in Great Britain who struggle with “problem gambling” – defined as “a degree which compromises, disrupts or damages family, personal or recreational pursuits”. The impact of problematic gambling can destroy lives and, given the impact of the current economic crisis on the lives of so many, it is imperative that the industry is supported to take on board the new approaches to gambling protocol as put forward by the white paper.
Despite the technological advancements within the industry making gambling accessible online, there is still a demand for land-based gambling enterprises such as casinos, betting shops and racecourses as they offer an authentic experience and atmosphere. Such a vivacious atmosphere cannot be emulated online which is indicative that land-based gambling sites will always be popular among players, whether regular or first-timers.
The white paper acknowledges that these are subject to outdated regulations, and looks to bring these in line with the proposed changes to the online gambling reformations. These intend to enable better monitoring of land-based gambling, in the same way that controls can be placed online to help protect players wherever they play.
From betting shops to pubs with arcade machines, discover more about what the recent white paper recommends for implementing Player Protection protocols in the business and providing responsible restrictions for customers.
Player Protection
Gambling operators are responsible for identifying customers who are susceptible to harmful play and must act accordingly. However, the operators have not had to date the adequate tools or assistance in performing checks on every person that enters their premises. Technology can be utilised to aid operators in this challenging but necessary task in protecting their players.
Biometric technology can help the operator in three core tasks
1) Age Estimation to prevent underage gambling
2) Player Tracking to limit daily spend or excessive losses
3) Identifying Self-Excluded Players
Underage Gambling
In the UK, most forms of gambling are illegal for those under 18s, and the government has the intention of strengthening this further by enacting legislation to ensure consistency. Gambling organisations are obliged to have stringent procedures in place to prevent underage gambling.
Recent figures released by Serve Legal reveal a vast rise in the number of bookies preventing young people from entering their shops. Instances of betting shops carrying out spot checks on underage players have increased from 67% to 91% over the last ten years. This is a promising statistic, and concrete evidence that the new infrastructure put in place to protect players is working.
“However, there are still too many instances of insufficient age verification in some venues, particularly those such as pubs, which can offer adult-only gaming machines but are not adult-only venues like many gambling premises.” – UK Department for Culture, Media and Sport, 2023.
To further help reduce access to premises, ICU Pro can detect if an underage person is entering the premises and send an alert to the operator. A MyCheckr can be placed at the counter to aid the till operator in estimating the age of the customer and also reduce risk of abuse in asking for ID. Analytic and appropriate advertisements is also an attractive feature of the MyCheckr and can be used both as a return on investment and a valuable tool to extract the demographics of the customer base.
Biometric technology can be also used to automate age checks at a machine. ICU Lite, for example, is a compact age estimation device that can be seamlessly integrated into existing software and machines to help businesses comply with adherence to age restrictions. Through more stringent and consistent checks it can help prevent play from vulnerable persons who are underage from accessing the machine.
This new technology gives the operator 3 touchpoints where underage gambling can be prevented, 1) at entry to the premises 2) at the counter 3) at the gaming machine itself.
Player Tracking
Under the Gambling Act 2005, the Gambling Commission was established to regulate the industry and ensure responsible gambling among both individuals and businesses involved in gambling in Great Britain. In their review, the Department of Culture and Sport worked with the Gambling Commission to develop a two-form financial check preventative procedure.
The first will be background checks for moderate levels of spend, to check for indicators of financial vulnerability such as County Court Judgements, and should occur at £125 net loss within a month or £500 within a year. The next check is for higher levels of spending, suggestive of a harmful gambling binge or irrecoverable financial losses as a result of gambling, proposed at a threshold of £1000 net loss within 24 hours or £2000 within 90 days.
Biometric technology can again help operators in this vital task. An ICU Lite can be placed in every machine. Once a player accesses the machine, their age is initially checked. If the person is overage, then their face can be converted into a FaceID. This FaceID can be anonymously linked to the session and shared with all connected machines. Information such as daily spend and losses can then be linked to this FaceID and any necessary interventions can be easily alerted to the operator.
Additionally, the FaceID of a person can be used to set tailored restrictions and can be uploaded to the operators’ database with the agreed restrictions. For each session, the FaceID can ensure that the player will adhere to playing with the restrictions they have set. The FaceID can be automatically deleted after 24 hours and as such no data is stored permanently on the device.
Self-Exclusion
The Betting and Gaming Council enforces that anyone concerned about their gambling habits can exclude themselves from on-premises gambling facilities. Self-exclusion has the potential to help those suffering from gambling addictions to have more control over their lives and build a healthier relationship with gambling.
If a player has self-excluded, the device with facial recognition technology will store that player’s information as FaceID. If the player attempts to play again, the device will detect a match on the system for an attempt of play by a person who is self-excluding and alert the operator. This intervention can occur at multiple touchpoints, such as access to the premises, at the counter or at the machine itself.
Bolstering the Gambling Commission
The white paper also discusses the powers and resources given to the Gambling Commission. The paper acknowledges the difficult feat that the Commission is faced with; in an ever-evolving industry that has long been subject to outdated regulations, there is a lot of work to be done.
The Department for Culture, Media and Sport envisions a future where the Commission has greater powers as regulators of the industry and supports the Commission in gaining cooperation from operators to share data to help identify non-compliance to licence conditions.
This is made even more prevalent as the Commission has recently issued its largest fine in history. A British online gambling company was recently fined £19.2m for widespread social responsibility and anti-money laundering failures, a record-breaking figure in the UK. The organisation had previously been fined £6.2m in 2018 for the same reasons, illustrating a repeatedly negligent pattern.
Protecting vulnerable players is a vital but complex task. Operators need the right support and tools to maintain and advance player protection as technology develops. Biometric technology will play a key role in implementing these key reforms designed to improve player protection.
The future for gambling certainly looks like one of change for the better. The restrictions are there not to impede the recreational joy of gambling, but to protect those most vulnerable to addiction. As stated by MP Lucy Frazer, who penned the ministerial foreword of the white paper, “prevention of harm will always be better than a cure, so we are determined to strengthen consumer protection and prevent exploitative practices”.
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
The post Saroca Unveils the Transformational Leadership Program for 2025 appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Introducing Magawa vs Mines, the debut game from Slammer Studios – a fresh new player in the industry. With the launch of this vibrant 7×7 slot, the studio is kicking things off in style. Inspired by the legendary Magawa, a rat whose life-saving landmine detection skills have earned worldwide acclaim, this game pays tribute to this incredible hero. With Magawa vs Mines, players get to honour the courage of an extraordinary rat, reliving his daring missions through high-energy gameplay.
Spinomenal has added Zeus Unchained Hold & Hit to its marvellous Mythology series. Zeus Unchained Hold & Hit presents a grid framework of 5×3 and is set at 25 fixed lines. Once the action is underway, players join Zeus, the ancient Greek god of sky and thunder for a battle on the reels. A powerful soundtrack heightens the anticipation as players look for Wild symbols on screen.
Betsoft Gaming brings players to the heights of Mount Olympus with Coins of Zeus – Hold & WinTM, an engaging video slot with a 3×3 grid and 5 paylines set in a stunning Ancient Greek theme. From immersive visuals to thrilling gameplay features, Coins of Zeus – Hold & WinTM brings mythology to life, delivering divine entertainment and win potential.
BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols. The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.
Tom Horn Gaming, a leading igaming software supplier, has unveiled its latest game, Wild Snowfakes, just in time for the winter season. A winter-themed slot transports players to a serene snowy wonderland filled with excitement and rewards. This medium-to-high variance game is played across a 5×3 gaming grid, populated with frosty fruit symbols and snowflakes, which act as wilds.
Evoplay, the award-winning game development studio, has revealed its latest immersive slot, Dolce Dreams, offering a sweet twist on the classic Italian café culture, with the experience designed for high engagement and substantial win potential. Set against the backdrop of a charming streetside cafe, Dolce Dreams features stacked Wilds in the form of waffle ice creams, which substitute for other symbols to maximise winning combinations.
Relax Gaming is taking players on an exhilarating snowy adventure with the launch of Winter Champions, a sports-themed slot that propels players through the mountain tops in pursuit of golden victories. At the heart of Winter Champions is the innovative Sliding Respins mechanic, ensuring the reels remain active as long as winning combinations continue to land, adding a layer of non-stop excitement to the gameplay.
Nolimit City is serving up a twisted carnival treat in Munchies. Step into the fair grounds as Nolimit’s latest Labs game released following the release of Outsourced: Slash Game. As a Labs title, expect a fresh and experimental spin on the classic Nolimit style. In the heart of the carnival tents lies a curious attraction: Fluffers—a cute, cuddly, but oh-so-smelly creature that’s causing quite the commotion among visitors. Some may say it’s the attraction of the year!
Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience. The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.
Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game. This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.
It’s beginning to look a lot like Christmas, and Booming Games are getting in the spirit early with the November arrival of their fresh, festive game, Holly Jolly Bonanza 2. ‘Tis the season for snowy slots, and just like Santa Claus himself, Holly Jolly Bonanza 2 delivers in style. This sparkling sequel is a sure-fire Christmas classic, a 5×6 game with cascading reels, introducing new features to the festive game.
How deep do you dare to descend in Yellow Slotmarine by Twin Win Games – the exciting new slot where cash prizes can be accumulated and collected on any base game spin, but three bomb symbols are always lurking to potentially blow players out of the water. Utilising just three reels and one row of symbols, Yellow Slotmarine introduces a completely new mechanic where every character that lands contributes towards a specific cash pot.
Gaming Corps is proud to announce the release of Wet and Wild Beavers. This charming new slot game also marks the debut of the exciting new A-MAZE-CADES™ mechanic. This playful adventure takes players down to the river, where a team of ingenious beavers plot their daring escape by the riverbank. Follow Red Rocket, Old Blue and Yella Fella as they utilise a series of creative bonus features to escape the dam and get their hands on wins of up to 10,000x the player’s stake.
Explore a prosperous underwater world and harness the power of the formidable Greek God of the Sea Poseidon in Stakelogic’s latest release, Trident of Legends. This enchanting aquatic adventure invites players to tap into the awe-inspiring power of the mythical Poseidon as they embark on a quest for fortune. With Poseidon’s legendary Trident in hand, players can trigger enticing bonuses while playing for wins of up to 10,000x their stake.
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier. Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds.
The post Week 47/2024 slot games releases appeared first on European Gaming Industry News.
EGT Digital is proud to be among the finalists in the impressive 5 categories of BEGE Awards 2024. This year’s edition of the prestigious annual competition will be held on November 27 at Black & White Club, Palms Royale Sofia Complex. For the 15th consecutive year, the event will recognize individuals and companies for their outstanding contribution to the gaming and entertainment industry.
Burning Hot Instant, one of the newest offerings in EGT Digital’s ever-growing portfolio of games, is among the shortlisted titles in the Online Game of the Year category. It is also one of the latest additions to the top performer Clover Chance. Although it debuted only 2 months ago, Burning Hot Instant immediately became players’ favorite with its mystery jackpot and numerous rewards.
X-Nave, EGT Digital’s in-house developed “all-in-one” betting platform, is a contender in the Online Platform of the Year category. The product earned the nomination thanks to the fact that it provides operators with the technology and tools they need to build and maintain a successful online business. The X-Nave platform includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each module can be part of the complete solution or function independently, allowing seamless integration with developments of third-party providers.
Another prestigious nomination for EGT Digital is in the Online Provider of the Year category, recognizing its wide range of iGaming products and services. The company’s games are extremely popular in a number of markets around the world, where players appreciate their fascinating design, high winning chances, and many attractive bonus features. The X-Nave platform is becoming the preferred choice for an increasing number of operators who want to guarantee their business’ long-term success and sustainable development.
The company is a finalist in the Sports Betting Platform of the Year category as well. EGT Digital’s Sportsbook solution, part of X-Nave’s Sport Product, offers everything operators need to secure a competitive bookmaker position. It includes advanced betting, in-depth statistics, different bet types, back-office tools, a variety of jackpots, and 24/7 technical and trading support. It is provided with powerful management tools that allow betting sites to create personalized content and increase player engagement.
The last category for which EGT Digital has been nominated is Innovative Product of the Year, with its 360-degree retail betting solution. This product covers both software and hardware aspects of the business, including the design and management of devices, the company’s omnichannel solution, sports betting, lottery games, vouchers, online deposits, and commissions. Constantly evolving, EGT Digital’s 360-degree retail betting solution continues to add new tools and options for improving user experience.
The post EGT Digital is shortlisted in 5 categories of BEGE Awards 2024 appeared first on European Gaming Industry News.
Saroca Unveils the Transformational Leadership Program for 2025
Week 47/2024 slot games releases
EGT Digital is shortlisted in 5 categories of BEGE Awards 2024
EGT is a finalist in several categories of BEGE Awards 2024
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
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