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UK Tote Cheltenham Update 2023
Ahead of the 2023 Cheltenham Festival in just under one week’s time, the Tote will once again showcase the value of the pool betting offering, and ensure an enhanced customer experience, both on-course and online at tote.co.uk.
For the first time, the Tote will offer £1 Million Placepot everyday at the Cheltenham Festival. The Placepot is the Tote’s most popular bet with punters getting involved across the four days. In the last five years, Cheltenham has yielded the highest Placepot dividend of all British racecourses, returning an average of £2,361.39. In the last 10 years Cheltenham has also returned some huge Placepot dividends, including in 2019: £91,283.90. During Cheltenham, each Placepot pool will open the night before.
The Tote’s popular Betting Tournaments will also be on offer for customers to enjoy. Daily social, competitive betting with prizes for the winners, players must opt-in to the Betting Tournament and place three or more bets totalling £10 or more to qualify for prizes. There are fixed prizes for the top three finishers each day and the top 10 profit makers will receive an invitation to take part in the £25, 000 Jumps Series Tournament Final.
New for 2023, Tote Fantasy Pools will also be available each day of the Festival for the very first time. The Tote’s newest product, Tote Fantasy is a hybrid of the popular Ten to Follow game mixed in with elements of the popular Fantasy Football mechanics. Players are given a 10,000 Guinea budget to select one horse in each of the seven featured races, apply boosts on your fancied team members and score your way into the top 25% of players to scoop a slice of the Jackpot. The new Private leagues feature allows players to do battle with their friends as well as other players and It will only set you back £7.
TOTE OFFERS BEST EVER VALUE ON AND OFF THE RACECOURSE
The Tote’s commitment to ensuring the best value for customers remains one of its key priorities and following its introduction on British racecourses in November 2021, Tote Guarantee will be available to racegoers betting with the Tote direct online at tote.co.uk and on-course at Cheltenham. Tote Guarantee gives customers the best of the Tote return or the Starting Price, whichever is bigger.
Where the Tote Win price is higher than SP, the customer will be paid at the higher price. With Tote Guarantee in place, racegoers can have the confidence to bet on any horse with the Tote and get the Best Price Guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.
For those who can’t make it to the racecourse, the Tote will be offering all online customers a free £1 placepot on the opening Tuesday of the Festival and the first £1 Million Placepot Pool of the week. Customers must opt-in to this promotion, then they will be credited with £1 Tote Credit to be used on Tuesday 14th March only. Across the town and on the major train routes to Cheltenham, the Tote in association with Racing Post will be distributing complimentary copies of “Cheltenham” a pocket sized paper to inform and help racegoers with their selections throughout the week.
The Tote’s digital customers (betting on tote.co.uk, via the app or via text betting) will benefit from Tote+ (Tote Plus) which is a 10% price boost on their returns on their Win and Place bets just by betting direct and 5% across Exotics including the Placepot. At last year’s Festival, Commander Of Fleet scored at 50/1 in the Coral Cup but Tote+ paid £67.65 – that’s a 33% overpay.
Alex Frost, UK Tote Group Chief Executive, said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1 Million Placepot every day, where customers can bet small and win big on our marquee bet. Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar. We will also be running our Tournaments across the week that customers can get involved with as well as the new Tote Fantasy game every day. With racecourses and the whole sport directly benefiting from every bet placed with the Tote, both on-course and online, there is no better place for racing fans to bet and we hope to welcome as many as possible to the Tote this Cheltenham week.”
Finally, for those Ten to Follow players in the 2022/23 Jumps Season game, there is still time to take advantage of the transfer window to change up to two horses in their stables and be in with a chance of winning the top prize of £60,000, or one of the cash prizes down to 500th place. Players have until 5pm on Monday 13th March to make their changes.
Danny Mullins ‘Road to Cheltenham’ Documentary
Out on Friday 9th March, Tote ambassador, Danny Mullins has given the team incredible access to his daily routine in build-up to the Cheltenham Festival and his bid to win a third successive Stayers’ on Thursday 16 March with the hotly anticipated, Flooring Porter. Head over to the Tote You Tube channel to watch this fascinating 45-minute documentary.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.
Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.
Gaming Americas Weekly Roundup – July 21-27
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24
Leeds United announce new sleeve partnership with Parimatch
Amusnet Expands an All-Player-Favourite Series with Its Newest Game Release, 100 Extra Crown 6 reels
Evolution Launches First Live Casino Studio in Brazil
Week 27/2025 slot games releases
PG Soft serves up Diner Frenzy Spins
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title
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