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Latest News
FSB confirm Adam Smith as new CEO following interim period
Award winning technology services provider puts faith in richly experienced multi-sector executive
Global B2B sports betting & iGaming supplier FSB has announced that Adam Smith is assuming full-time charge of the organisation following a successful three month interim period.
Smith, who took interim control in December 2022, has overseen FSB’s recent much heralded entry into the North American region via an enhanced relationship with long-term partner Fitzdares in the regulated Canadian province of Ontario.
Prior to his appointment at FSB, Smith was UK MD and Group Board member at a Northern European technology and consultancy business focused on digital transformation and big data. In addition, his diverse experience includes running a number of large scale, complex, multi-jurisdictional regulated market delivery programmes as well as leading successful business scaling and transformation initiatives in Telcom, Travel, Market Data, Manufacturing and IT sectors.
The confirmation of Smith’s permanent full-time appointment comes as the EGR Multi-Channel Supplier of the Year takes its first strides in its fourth continent and continues to successfully execute its core markets and products strategy, centred on the UKI, Africa, Mainland Europe and Canada.
Adam Smith, Chief Executive Officer at FSB, said: “Taking full-time charge of FSB is a great thrill for me. What became clear during my three month period as Interim CEO was the opportunity that lies ahead for our organisation. The combination of our dynamic proprietary platform technology alongside our driven, determined people and Tier 1 partnership portfolio gives us every reason to look forward with confidence.
“Having taken our first assured steps in North America last month we are now well positioned to move forward boldly in 2023 with our core markets and products strategy.
“Working closely with our committed private equity partners, Clairvest, I’m hugely energised to accelerate the growth of our award winning company.”
Mohit Kansal, Managing Director at Clairvest, said: “We are delighted that Adam has agreed to come onboard as full-time CEO effective immediately.
“Adam’s commitment and impact at FSB in a short few months with the support of the senior management team has been exemplary. We look forward to working closely with him and FSB towards a bright future.”
Canada
CasinoCanada and WinSpirit enter lifelong partnership
![casinocanada-and-winspirit-enter-lifelong-partnership](https://igamingradio.com/wp-content/uploads/2024/07/132710-casinocanada-and-winspirit-enter-lifelong-partnership.png)
CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.
The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.
The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.
CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.
Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.
Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.
Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.
“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.
“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”
Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.
“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”
Affiliate Industry
Engagement and retention: Keys to affiliate marketing success in iGaming
![engagement-and-retention:-keys-to-affiliate-marketing-success-in-igaming](https://igamingradio.com/wp-content/uploads/2024/07/132706-engagement-and-retention-keys-to-affiliate-marketing-success-in-igaming.png)
By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates
When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.
Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.
To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.
Leveraging AI to better understand your audience
AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.
As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.
In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.
Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.
Captivating audiences with immersive experiences
iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.
Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.
Diversify your strategies to reach different audiences
The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.
What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.
Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.
The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.
The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.
Latest News
SPORTRADAR SECURES MAJOR CLIENT WINS ON STRENGTH OF MANAGED TRADING SERVICES
![sportradar-secures-major-client-wins-on-strength-of-managed-trading-services](https://igamingradio.com/wp-content/uploads/2024/07/132708-sportradar-secures-major-client-wins-on-strength-of-managed-trading-services.jpg)
Sportradar’s Managed Trading Services See Significant Global Adoption in H1 2024
Notable client wins in South America and Africa highlight growth
Sportradar has significantly grown its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators to leverage its versatile and advanced operational capabilities.
MTS offers operators a customisable sportsbook management solution, enabling them to decide the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for more than 200 clients, positioning the company as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalised odds technology. 16 of this year’s new MTS client intake have set-up their betting offerings using Alpha Odds, which last year boosted client profits by an average of 10% compared to a traditional odds solution.
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar’s MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realise their business objectives in a hyper-competitive landscape.”
The post SPORTRADAR SECURES MAJOR CLIENT WINS ON STRENGTH OF MANAGED TRADING SERVICES appeared first on European Gaming Industry News.
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