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Interblock “Crushed It” at ICE London 2023
Interblock, developer of luxury Electronic Table Games (ETGs), exhibited an unprecedented display of innovative products and features at ICE London 2023 in Booth #S5-250, from February 7 to 9, at the ExCel London.
This year’s show had a historical turnout, providing gaming establishments and professionals a remarkable stage to showcase technology-driven products and solutions. Interblock’s demonstration of technology, designed to attract new players to the Casino floors, entice existing players to stay longer, and increase mathematical efficiencies, attested to a successful 24th year of participation at the ICE London exhibition.
“This year’s ICE Show proved to be more than we could have anticipated. The Show proved to be well attended and the energy we experienced in 2019 had clearly returned. The number of executives from around the world that attended this year’s ICE, was a testament that the Casino sector has recovered and ready to open the next chapter for gaming. In addition, all of us at Interblock are very proud to receive the Award for ‘Best ETG Product’ by The European Casino Awards. Our new Bonus Wheel Roulette is the next step in Mechanical Roulette innovation and to be recognized by the industry is truly an honor,” John Connelly, Global CEO of Interblock, said.
Rewarding gaming’s strongest manufacturers and operators, The European Casino Awards subject product category nominations to a rigorous decision-making process. Submissions initially face an online vote, in which professionals are invited to make their voices heard to determine a shortlist in each category. The shortlists are then reviewed by a panel of independent industry experts, who decide upon the ultimate winner in each category. The gaming industry’s elite gathered on Tuesday, February 7 for an evening of celebration, as incredible operators, manufacturers and professionals were crowned at The European Casino Awards. Interblock is exceptionally honoured of Bonus Wheel Roulette’s win for “Best Electronic Table Gaming Product” by The European Casino Awards.
Interblock’s sensational new, award-winning Standalone product, Bonus Wheel Roulette, was a customer-favourite at ICE London 2023. Its dual wheel bonus system incorporates the thrill of playing traditional Roulette with the opportunity for players to win payouts up to 250 to 1. When players wager on any of the four bonus gems and the ball lands in the selected bonus gem pocket on the main wheel, a secondary bonus wheel spins to determine the amount of the bonus payout rewarded to players with multipliers up to 250 times. With the bonus round occurring approximately one in every ten spins and payouts more than seven times higher than that of a traditional Roulette wheel, industry experts agree that Interblock developers successfully produced an elevated game for Roulette players to enjoy.
“The excitement surrounding our big win and the overwhelming positive feedback and popularity of Interblock’s ICE booth was beyond our expectations. We were visited by most of the Casino groups from EMEA and even those from APAC, LATAM, and NA. The Pulse Arena and Stadium products’ innovative technology, simplifying usage and operation, impressed our existing and future customers. At the show, we introduced our new Blackjack Xtreme, an elevated game of Blackjack,” Gorazd Golob, SVP of Interblock’s Product Expert Team, said.
ICE London 2023 provided the European Market its first look at Blackjack Xtreme, Interblock’s thrilling adaptation of the traditional game of Blackjack, delivering a game within a game experience and the opportunity for players to win big payouts. With up to nine (9) additional wagers to choose from and a wide variety of winning card combinations, players enjoy “winning more, more often.”
In a region dominated by Roulette and Blackjack, many customers at ICE London were remarkably intrigued by Interblock’s Live Craps, due to the authenticity of the product and ease of dealing the game. Interblock effectively reinvented and improved the Live Craps experience in which a single dealer deals to an unlimited number of players in an electrifying and engaging Stadium environment. The dealer invites one player to step up to the traditional craps table to shoot the dice while the other players cheer and root for big wins. Fully automated payouts and dice tracking technology greatly enhance the security of the game while creating a unique gaming experience.
Customers also took great interest in Interblock’s new ETG Craps game, Pick2Win Craps, at ICE London. With three distinct coloured cylinders to choose from, a player chooses which two, out of three, dice will ultimately determine the result of each roll. Available as a traditional “Community” game of Craps, with one designated shooter, or “Individually” in which each player selects their own dice, Pick2Win can be played in as a Standalone game or in a Stadium configuration. Overall, all Interblock products on display at ICE London 2023 were recipients of tremendous praise by the industry, solidifying a clear victory for the company.
“It was great to see ICE back in action, with so many familiar faces, and the largest Interblock booth ever. Our products shone under the intimacy of our private booth, allowing us to consecrate time to our customers, and showcase our many innovations. It was a wonderful show,” Marco Herrera, Interblock President of EMEA, said.
AI Research Hub
UNLV International Gaming Institute Launches AI Research Hub

The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.
Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.
Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.
“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.
AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.
“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.
The founding member round will remain open to organizations for an additional six months.
The post UNLV International Gaming Institute Launches AI Research Hub appeared first on Gaming and Gambling Industry in the Americas.
Evolution
Evolution Debuts US Launch of Red Door Roulette

Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.
Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.
The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.
The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.
Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”
The post Evolution Debuts US Launch of Red Door Roulette appeared first on Gaming and Gambling Industry in the Americas.
Fanatics Sportsbook
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.
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