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Interblock “Crushed It” at ICE London 2023

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Interblock, developer of luxury Electronic Table Games (ETGs), exhibited an unprecedented display of innovative products and features at ICE London 2023 in Booth #S5-250, from February 7 to 9, at the ExCel London.

This year’s show had a historical turnout, providing gaming establishments and professionals a remarkable stage to showcase technology-driven products and solutions. Interblock’s demonstration of technology, designed to attract new players to the Casino floors, entice existing players to stay longer, and increase mathematical efficiencies, attested to a successful 24th year of participation at the ICE London exhibition.

“This year’s ICE Show proved to be more than we could have anticipated. The Show proved to be well attended and the energy we experienced in 2019 had clearly returned. The number of executives from around the world that attended this year’s ICE, was a testament that the Casino sector has recovered and ready to open the next chapter for gaming. In addition, all of us at Interblock are very proud to receive the Award for ‘Best ETG Product’ by The European Casino Awards. Our new Bonus Wheel Roulette is the next step in Mechanical Roulette innovation and to be recognized by the industry is truly an honor,” John Connelly, Global CEO of Interblock, said.

Rewarding gaming’s strongest manufacturers and operators, The European Casino Awards subject product category nominations to a rigorous decision-making process. Submissions initially face an online vote, in which professionals are invited to make their voices heard to determine a shortlist in each category. The shortlists are then reviewed by a panel of independent industry experts, who decide upon the ultimate winner in each category. The gaming industry’s elite gathered on Tuesday, February 7 for an evening of celebration, as incredible operators, manufacturers and professionals were crowned at The European Casino Awards. Interblock is exceptionally honoured of Bonus Wheel Roulette’s win for “Best Electronic Table Gaming Product” by The European Casino Awards.

Interblock’s sensational new, award-winning Standalone product, Bonus Wheel Roulette, was a customer-favourite at ICE London 2023. Its dual wheel bonus system incorporates the thrill of playing traditional Roulette with the opportunity for players to win payouts up to 250 to 1. When players wager on any of the four bonus gems and the ball lands in the selected bonus gem pocket on the main wheel, a secondary bonus wheel spins to determine the amount of the bonus payout rewarded to players with multipliers up to 250 times. With the bonus round occurring approximately one in every ten spins and payouts more than seven times higher than that of a traditional Roulette wheel, industry experts agree that Interblock developers successfully produced an elevated game for Roulette players to enjoy.

“The excitement surrounding our big win and the overwhelming positive feedback and popularity of Interblock’s ICE booth was beyond our expectations. We were visited by most of the Casino groups from EMEA and even those from APAC, LATAM, and NA. The Pulse Arena and Stadium products’ innovative technology, simplifying usage and operation, impressed our existing and future customers. At the show, we introduced our new Blackjack Xtreme, an elevated game of Blackjack,” Gorazd Golob, SVP of Interblock’s Product Expert Team, said.

ICE London 2023 provided the European Market its first look at Blackjack Xtreme, Interblock’s thrilling adaptation of the traditional game of Blackjack, delivering a game within a game experience and the opportunity for players to win big payouts. With up to nine (9) additional wagers to choose from and a wide variety of winning card combinations, players enjoy “winning more, more often.”

In a region dominated by Roulette and Blackjack, many customers at ICE London were remarkably intrigued by Interblock’s Live Craps, due to the authenticity of the product and ease of dealing the game. Interblock effectively reinvented and improved the Live Craps experience in which a single dealer deals to an unlimited number of players in an electrifying and engaging Stadium environment. The dealer invites one player to step up to the traditional craps table to shoot the dice while the other players cheer and root for big wins. Fully automated payouts and dice tracking technology greatly enhance the security of the game while creating a unique gaming experience.

Customers also took great interest in Interblock’s new ETG Craps game, Pick2Win Craps, at ICE London. With three distinct coloured cylinders to choose from, a player chooses which two, out of three, dice will ultimately determine the result of each roll. Available as a traditional “Community” game of Craps, with one designated shooter, or “Individually” in which each player selects their own dice, Pick2Win can be played in as a Standalone game or in a Stadium configuration. Overall, all Interblock products on display at ICE London 2023 were recipients of tremendous praise by the industry, solidifying a clear victory for the company.

“It was great to see ICE back in action, with so many familiar faces, and the largest Interblock booth ever. Our products shone under the intimacy of our private booth, allowing us to consecrate time to our customers, and showcase our many innovations. It was a wonderful show,” Marco Herrera, Interblock President of EMEA, said.

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Gaming Americas Weekly Roundup – April 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.

CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.

Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.

Partnerships

SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.

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SOFTSWISS Enhances Leadership Team to Drive Global Expansion

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SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO). 

These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery. 

Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.

These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.

Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”

These leadership changes closely follow  SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.

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NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership

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NSoft, a leading provider of premium sportsbook solutions, has partnered with InnovaPlay, enhancing its sportsbook platform with the industry-leading NextGen Sportsbook. This strategic collaboration integrates NSoft’s innovative sportsbook technology seamlessly into InnovaPlay’s comprehensive white-label and full web solution, empowering sportsbook operators to reach new heights of performance and player engagement.

NextGen Sportsbook, known for its four main pillars – stability, unparalleled speed, multifeed integration, and dynamic player experience – is perfectly tailored to meet diverse betting market demands. It adapts effortlessly to various odds presentations, aligning with local and regional preferences, and stands out as the industry’s fastest sportsbook, generating standard offers in an exceptional 20 milliseconds.

Placing the player experience at its core, NextGen Sportsbook offers personalized and highly engaging betting interactions. Features such as individualized betting options, dynamic odds, custom bonuses, individual cashout capabilities, and tailored odds layouts significantly enhance player satisfaction, fostering loyalty and sustained engagement.

Operators benefit from NextGen’s powerful integration capabilities, which manage multiple betting feeds, including sports betting, esports, and horse or dog racing, in both pre-match and live scenarios. The advanced multifeed system ensures uninterrupted operations by seamlessly switching between providers as needed.

NSoft’s NextGen Sportsbook also boasts comprehensive player engagement tools such as Cash Out, Edit Bet, Bet Builder, and advanced betting stimulation products. Its multi-language and multi-currency functionalities allow operators to expand their reach globally. The sportsbook’s flexible bonus engine and dynamic trading options, including full automation, DIY, and hybrid franchise models, give operators complete control and flexibility. Additionally, its sophisticated AI personalization capabilities further elevate the betting experience by delivering personalized recommendations to each punter.

Shaun Grech, Technical Director at InnovaPlay, emphasized the significance of the partnership: “This strategic partnership with NSoft represents a game-changer for our sportsbook operators. By integrating NSoft’s award-winning sports betting engine and virtual sports products into our platform, we’re giving operators three key competitive advantages:

  • Lightning-fast betting markets with the deepest liquidity pool in the industry
  • Seamless cross-sell opportunities between casino and sportsbook verticals
  • Full customization of odds, limits, and betting rules to match local market demands.

This is how modern sports betting platforms should perform – with surgical precision and total operator control.”

Drago Ćavar, Managing Director of Sportsbook Platform at NSoft, added: “Our collaboration with InnovaPlay underlines our commitment to providing sportsbook operators with groundbreaking technology that drives growth and player satisfaction. NextGen Sportsbook’s exceptional speed, versatility, and personalized betting experience make it an ideal solution for forward-thinking operators. We’re excited about the opportunities this partnership brings and confident it will set new industry standards.”

Through this collaboration, InnovaPlay and NSoft are poised to redefine excellence in sportsbook operations, positioning NextGen Sportsbook as the preferred choice for operators seeking advanced capabilities and unmatched player engagement.

The post NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership appeared first on European Gaming Industry News.

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