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The biggest gaming show proves major success for NOVOMATIC
In retrospect, the general consensus was unanimous: The three days of hustling and bustling business at ICE London 2023 were over far too quickly. And what a pity it was, too, that the new magnificent NOVOMATIC stand had to be dismantled. What it eventually was, is the biggest ICE ever in every aspect: 51,466 square meters of floor space, visitor numbers estimated to exceed 40,000 – and for NOVOMATIC, the most successful gaming show ever.
Visitors were stunned by the entirely new and sophisticated stand design at the show’s biggest booth, introducing a new black elegance as well as granting excellent visibility to the various dedicated NOVOMATIC floor areas for the diverse industry segments and markets. Land-based casino and AWP products & systems, casino management systems including biometric technologies for modern access solutions and secure cash handling solutions as well as sports betting and iGaming solutions and much more.
At the centre of the all-new stand, NOVOMATIC’s slogan for this year’s ICE “BLACK IS BACK” heralded the international launch of the brand new BLACK EDITION II cabinet series. Coined as the successor of the hugely popular “Black Edition”, this cabinet series introduces extended flexibility with three new cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J. All three present exciting and sophisticated cabinet design with perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. Right at the centre of the casino area, the BLACK EDITION II 1.49J showed another highlight of this year’s ICE display: the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte accompanied by a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style. The two colourful titles are available as single games as well as being part of the new Linked Progressive mix NOVO LINE CASH CONNECTION™ Edition 4 – plus, they were a key highlight of Greentube’s show display for the iGaming segment.
Another new kid on the block at ICE was the massive new video slot slant top MASTER SL™ in versions 2.32 and 3.32, presenting a new choice for operators to introduce more variety in their slot floor layout. In London, it launched with the NOVO LINE™ Interactive Editions X3 and X4 as well as NOVO LINE CASH CONNECTION™ Editions 3 and 4, the latter of which includes the title CASH CONNECTION Charming Lady’s BOOM™. On day 1 of the show, this highly popular game received a coveted accolade at the European Casino Awards as the proud winner of the “Best Slot Game” category.
The DIAMOND X™ 1.55J was on display with the exclusive XTENSION LINK™ Volume 1 in a banked set-up as well as in the new island set-up, complete with spacers and circular LED signage, while the multi-screen version DIAMOND X™ 2.32 presented the brand new GOLDEN LINK Progressive mixes. Further new mixes comprised a MONEY PARTY™ mix, introducing these highly popular US games to the international markets, an ULTRA BOOST LINK™ multi-game, Impera-Line HD™ Edition 9 as well as Series 2 of the top-selling IMPERA LINK™, which was presented in the BLACK EDITION II 2.32 cabinet.
Further news were also staged in the dedicated ETG area with the new slant tops LOTUS SL™ 1.27 and EXECUTIVE SL™ 1.27 as well as the new high-speed Multi-Roulette wheel for the Novo Unity™ platform.
Another first place at the European Casino Awards went to the NOVOVISION™ casino management system in the category “Best CMS/Software Product”. This powerful system was presented right at the heart of the NOVOMATIC stand, demonstrating its extensive toolset for efficient casino management. The functionalities include a wide range of possibilities for automation, detailed analysis and sophisticated performance optimisation, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations as well as offering modern biometric access solutions and innovative player tracking for live gaming tables.
Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, says: “I am delighted with the resonance at the show. It proves that our development strategy in terms of hardware as well as content and solutions for the international markets was spot on. ICE London 2023 was a fantastic start into the year.”
Johannes Gratzl, Member of the Executive Board of NOVOMATIC AG, comments: “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”
Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “This year’s ICE was just a tremendously successful show. It was already clear at the beginning of day 1 that the number of visitors to our stand far exceeded that of previous years. Customer feedback on our show portfolio was excellent – and the question that we heard most, was: ‘When can we have it?’”
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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
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The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.
Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.
Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.
From Customer Support to CMO
My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.
One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.
Venturing into Entrepreneurship: My Own Affiliate Business
Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.
By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.
New Markets and New Possibilities
Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.
As we continue to solidify our presence in the US, these emerging markets represent the next frontier.
An Ever-Changing and Evolving Gambling Industry
Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.
Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.
The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.
A Bright Future for Mr. Gamble
As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.
Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.
Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
A Decade in iGaming: From Newcomer to a CMO
From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
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