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INSPIRED DEBUTS COMPELLING HARDWARE AND FEATURE-RICH CONTENT AT ICE 2023

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New Inspired Products and Gaming Industry Firsts Showcased at Inspired Booth #S2-310

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, will once again be showcasing its suite of entertaining and differentiated cross-platform content in Booth #S2-310 at this year’s ICE tradeshow in London from February 7-9. Highlights will include Inspired’s new Vantage™ server-based ready cabinet, its feature-rich omni-channel content, the ground-breaking licensed Home Run Shootout Legends™ virtual baseball game and NFLA Legends Football™, and the first and only Women’s Virtual Soccer™, just to name a few.

“ICE is the biggest B2B gambling industry event in the world, and a great opportunity for customers to experience the strength and breadth of the product offerings that make Inspired ‘Winning Entertainment,’” said Brooks Pierce, President and Chief Executive Officer of Inspired. “We always strive to make great games that wow players and ICE patrons will be able to see our ground-breaking innovations at the Inspired booth, along with a few surprises. This diverse portfolio is strengthened and broadened with our brand-new Vantage cabinet, being showcased for the first time at ICE, which gives operators a premium suite of gaming cabinets, content and features that is sure to ‘win’ over players,” concluded Pierce.

Strong Suite of Gaming Cabinets

With more than 50,000 gaming devices installed, Inspired is a leading provider of iconic games across the industry. ICE visitors will be able to see Inspired’s strong suite of customized content and premium cabinets that are outperforming in key markets. This year, the Company is debuting its Vantage server-based ready cabinet, which is powered by an intelligent operating system that can deliver content to address the preferences of every player, whether they are looking for time-on-device or larger jackpots, and allows players to search, sort and swipe for games in record time and with supreme quality.

The Valor® multi-game video lottery terminal (“VLT”) continues to impress in the North American market, with its latest placement of 820 units into Saskatchewan for Western Canada Lottery Corporation. ICE patrons can play some of the titles that are giving Valor such strong comparative performance, including the fiery Burn7sBurn™ wide area progressive (WAP), the ham-some Big Piggy Bonus™ WAP and the Egyptian-themed Scarab Gold™.

Omni-Channel Game Themes

Inspired has a proven track record of creating feature-rich games that deliver exciting experiences for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels worldwide. At Booth #S2-310, attendees will see how Inspired’s games work across its product portfolio. The strongest performing slot themes, including Gold Cash® and the player-popular Cops ‘n’ Robbers® family of games, will be on display on multiple gaming platforms, including our new Community three-player version. The newest game offerings feature an exciting key mechanic, Fortune Spins, that can be switched on and chosen as an alternative to spinning the normal base-game reels.

Other cross-platform favorites will also be on display. Big Fishing Fortune™, which was nominated for Eilers & Krejcik Gaming, LLC Top Performing NEW Online Slot, can be played on a gaming cabinet, online or on a mobile device. Space Invaders®, bringing a bit of 1980’s gaming nostalgia is available for Gaming and iGaming customers as well as pub, holiday park and motorway service customers in the UK. The popular Scarab Gold™, an ancient Egyptian retail and online game has been transformed into an exciting iLottery game. And last but not least, Clockwork Orange™, an instantly recognizable iconic brand, is also joining the stellar line-up of high performing community games for our Fortune Community product.

Adding to Inspired’s powerful brands, ICE is a great opportunity to see Inspired’s three “big” must-have, must-play, innovative Free Spin bonus mechanics: Big Bonus, Big Spin Bonus and Big Fortune. These bonus mechanics are now offered in many of Inspired’s retail and iGaming games with the aim to keep players spinning and collecting wins. Big Spin Bonus was nominated for an Eilers & Krejcik Gaming, LLC Slot Award in the Top Performing Online Slot category and Most Innovative Online Game.

Inspired will also be debuting its new leaderboard functionality at this year’s ICE. This leaderboard functionality gives operators and venues a tool to draw in players and provides an additional incentive to play. Route venues can use leaderboards to introduce a competitive and promotional element to game play, adding a new play dimension that evokes the familiarity and nostalgia of traditional ranking tables – think Space Invaders high score board. The leaderboard’s easy-to-use interface empowers venues to set up and host customized tournaments with minimal effort.

Ground-Breaking Virtual Sports

ICE is the place to see Inspired’s award-winning Virtual Sports, featuring officially licensed products from all-time great MLBPAA and NFLA players. Inspired’s ground-breaking Home Run Shootout Legends game pits renowned players, including Babe Ruth and Mickey Mantle, in a home run hitting competition with a wide range of bet markets, including shootout winner, over/unders and total home runs scored. For football fans, the NFLA Legends Football brings favorite retired NFLA legends back to the field in a fast paced visually entertaining contest with multiple betting markets including spread, money lines and parlays. And, leading up to the Women’s World Cup, Inspired is the first and only provider to showcase a Women’s Virtual Soccer product.

The popular Horses Chase™, the only virtuals horse race available with 40 runners, will also be displayed at ICE, as well as a new US Horses™ with legendary play-by-play announcer Larry Collmus. Inspired does not limit the virtual fun to sports. The super simple Marbles™product is thrilling and easy to play, making it a fan favorite with a variety of different tracks and obstacles to create unpredictable endings.

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AI Research Hub

UNLV International Gaming Institute Launches AI Research Hub

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The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.

Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.

Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.

“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.

AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.

“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.

The founding member round will remain open to organizations for an additional six months.

The post UNLV International Gaming Institute Launches AI Research Hub appeared first on Gaming and Gambling Industry in the Americas.

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Evolution

Evolution Debuts US Launch of Red Door Roulette

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Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.

Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.

The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.

The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.

Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”

The post Evolution Debuts US Launch of Red Door Roulette appeared first on Gaming and Gambling Industry in the Americas.

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Fanatics Sportsbook

Fanatics Sportsbook Partners with New York Racing Team

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New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.

The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.

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