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INSPIRED DEBUTS COMPELLING HARDWARE AND FEATURE-RICH CONTENT AT ICE 2023

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New Inspired Products and Gaming Industry Firsts Showcased at Inspired Booth #S2-310

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, will once again be showcasing its suite of entertaining and differentiated cross-platform content in Booth #S2-310 at this year’s ICE tradeshow in London from February 7-9. Highlights will include Inspired’s new Vantage™ server-based ready cabinet, its feature-rich omni-channel content, the ground-breaking licensed Home Run Shootout Legends™ virtual baseball game and NFLA Legends Football™, and the first and only Women’s Virtual Soccer™, just to name a few.

“ICE is the biggest B2B gambling industry event in the world, and a great opportunity for customers to experience the strength and breadth of the product offerings that make Inspired ‘Winning Entertainment,’” said Brooks Pierce, President and Chief Executive Officer of Inspired. “We always strive to make great games that wow players and ICE patrons will be able to see our ground-breaking innovations at the Inspired booth, along with a few surprises. This diverse portfolio is strengthened and broadened with our brand-new Vantage cabinet, being showcased for the first time at ICE, which gives operators a premium suite of gaming cabinets, content and features that is sure to ‘win’ over players,” concluded Pierce.

Strong Suite of Gaming Cabinets

With more than 50,000 gaming devices installed, Inspired is a leading provider of iconic games across the industry. ICE visitors will be able to see Inspired’s strong suite of customized content and premium cabinets that are outperforming in key markets. This year, the Company is debuting its Vantage server-based ready cabinet, which is powered by an intelligent operating system that can deliver content to address the preferences of every player, whether they are looking for time-on-device or larger jackpots, and allows players to search, sort and swipe for games in record time and with supreme quality.

The Valor® multi-game video lottery terminal (“VLT”) continues to impress in the North American market, with its latest placement of 820 units into Saskatchewan for Western Canada Lottery Corporation. ICE patrons can play some of the titles that are giving Valor such strong comparative performance, including the fiery Burn7sBurn™ wide area progressive (WAP), the ham-some Big Piggy Bonus™ WAP and the Egyptian-themed Scarab Gold™.

Omni-Channel Game Themes

Inspired has a proven track record of creating feature-rich games that deliver exciting experiences for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels worldwide. At Booth #S2-310, attendees will see how Inspired’s games work across its product portfolio. The strongest performing slot themes, including Gold Cash® and the player-popular Cops ‘n’ Robbers® family of games, will be on display on multiple gaming platforms, including our new Community three-player version. The newest game offerings feature an exciting key mechanic, Fortune Spins, that can be switched on and chosen as an alternative to spinning the normal base-game reels.

Other cross-platform favorites will also be on display. Big Fishing Fortune™, which was nominated for Eilers & Krejcik Gaming, LLC Top Performing NEW Online Slot, can be played on a gaming cabinet, online or on a mobile device. Space Invaders®, bringing a bit of 1980’s gaming nostalgia is available for Gaming and iGaming customers as well as pub, holiday park and motorway service customers in the UK. The popular Scarab Gold™, an ancient Egyptian retail and online game has been transformed into an exciting iLottery game. And last but not least, Clockwork Orange™, an instantly recognizable iconic brand, is also joining the stellar line-up of high performing community games for our Fortune Community product.

Adding to Inspired’s powerful brands, ICE is a great opportunity to see Inspired’s three “big” must-have, must-play, innovative Free Spin bonus mechanics: Big Bonus, Big Spin Bonus and Big Fortune. These bonus mechanics are now offered in many of Inspired’s retail and iGaming games with the aim to keep players spinning and collecting wins. Big Spin Bonus was nominated for an Eilers & Krejcik Gaming, LLC Slot Award in the Top Performing Online Slot category and Most Innovative Online Game.

Inspired will also be debuting its new leaderboard functionality at this year’s ICE. This leaderboard functionality gives operators and venues a tool to draw in players and provides an additional incentive to play. Route venues can use leaderboards to introduce a competitive and promotional element to game play, adding a new play dimension that evokes the familiarity and nostalgia of traditional ranking tables – think Space Invaders high score board. The leaderboard’s easy-to-use interface empowers venues to set up and host customized tournaments with minimal effort.

Ground-Breaking Virtual Sports

ICE is the place to see Inspired’s award-winning Virtual Sports, featuring officially licensed products from all-time great MLBPAA and NFLA players. Inspired’s ground-breaking Home Run Shootout Legends game pits renowned players, including Babe Ruth and Mickey Mantle, in a home run hitting competition with a wide range of bet markets, including shootout winner, over/unders and total home runs scored. For football fans, the NFLA Legends Football brings favorite retired NFLA legends back to the field in a fast paced visually entertaining contest with multiple betting markets including spread, money lines and parlays. And, leading up to the Women’s World Cup, Inspired is the first and only provider to showcase a Women’s Virtual Soccer product.

The popular Horses Chase™, the only virtuals horse race available with 40 runners, will also be displayed at ICE, as well as a new US Horses™ with legendary play-by-play announcer Larry Collmus. Inspired does not limit the virtual fun to sports. The super simple Marbles™product is thrilling and easy to play, making it a fan favorite with a variety of different tracks and obstacles to create unpredictable endings.

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Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.

Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.

The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.

Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.

With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.

Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.

Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”

With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.

The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.

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Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

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Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.

Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”

Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”

The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.

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Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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