Connect with us

Latest News

Ladbrokes Partners with Powerleague

Published

2 years ago

on

Reading Time: 2 minutes

 

Ladbrokes has announced the signing of a new partnership deal with small-sided football provider Powerleague, offering footballers across the UK and Ireland access to Powerleague pitches for free, as well as launching its first-ever nationwide tournament.

Year one of the Ladbrokes and Powerleague collaboration will see the betting brand partner with the provider of small-sided football, which describes its clubs as aimed at bringing local people together. The initiative was brokered for Ladbrokes by M&C Saatchi.

Ladbrokes and Powerleague will be offering “Prime-Time Pitches”, giving customers the chance to access free pitches every Thursday during peak hours at 10 Powerleague Clubs across the UK and Ireland.

Teams will be able to enter the pitch giveaway through Ladbrokes’ Twitter channel. The Prime-Time Pitches giveaway will give customers the chance to access up to GBP 400 of pitch time across a four-week period.

The partnership also includes a nationwide 5-a-side football tournament, offering players across the country the chance to be crowned “the best 5-a-side team in the UK”. The tournament will feature 480 teams across four Powerleague Clubs, with the grand final taking place in Birmingham.

“There will be more entertainment than just the action on the pitch. The qualifying rounds and final will include live music, live screenings, celebrities and football talent and will be linked to cultural and football events,” Ladbrokes said in a statement.

During the nationwide tournament, players will have access to Powerleague’s pitch camera technology, which means players “can capture and record moments of skill”. The best moments will be rewarded with prizes, while Ladbrokes will also share the best ones on their social channels.

Ladbrokes’ Irish customers will also be able to make the most of the new partnership, with the “Prime-Time Pitches” offer available at Powerleague Dublin Spawell. To celebrate the launch, Ladbrokes and Powerleague will be setting up a “Goals in Holes” activation at the Dublin Racing Festival in Leopardstown. Racegoers will have the chance to win access to a prime-time pitch by topping the “Goals in Holes” leaderboard, where they gain points for each hole they get the ball through.

Kelly Rose, Head of Brand for Ladbrokes, said: “We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our ‘We Play Together’ proposition.”

“We want to give players of all levels the opportunity to have a chance of claiming a pitch at a prime time for free and our first-ever national tournament promises to mix football with popular culture in a way that has never been done before,” Rose added.

Dominic Reed, Head of Commercial for Powerleague, said: “We’re thrilled to be launching this partnership with Ladbrokes and building on the ‘We Play Together’ messaging which resonates so well with us. Powerleague customers and the wider 5-a-side community are in for a real game-changing experience in tournament football at their local Powerleague venue.”

“We hope over the duration of the partnership many more players from our local communities have the chance to claim their prime-time slots and engage in the health and wellbeing benefits that Powerleague offers,” Reed added.

Related Topics:
Continue Reading
Advertisement

Latest News

Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Published

42 minutes ago

on

April 17, 2025

By

midnite-creates-free-limited-edition-beer-for-fans-to-enjoy-at-world-snooker-championship
Reading Time: < 1 minute

 

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

Continue Reading

Latest News

Notification of reformat of income statement in Kambi Group Plc

Published

42 minutes ago

on

April 17, 2025

By

notification-of-reformat-of-income-statement-in-kambi-group-plc
Reading Time: < 1 minute

 

From Q1 2025, Kambi will amend the way data supplier costs are presented in its income statement. They will be reclassified from operating expenses to cost of sales, and result in a new sub-total: gross profit. This better presents them as variable costs related to delivery of revenue streams, allowing for easier comparison.

Furthermore, Kambi has decided to change the naming of its alternative performance measures (APMs) and to start using Adjusted EBITA (acq) and Adjusted EBITDA (previously EBITA (acq) and EBITDA) to make it more apparent that items affecting comparability are excluded from these measures.

Old name New name Definition
EBITA (acq) Adjusted EBITA (acq) Earnings before interest, taxation, amortisation on acquired intangible assets and items affecting comparability.
EBITDA Adjusted EBITDA Earnings before interest, taxation, depreciation, amortisation on both acquired intangible assets and capitalised development costs and items affecting comparability.

To allow for a more condensed income statement, a reconciliation from Operating profit to Adjusted EBITA (acq) and Adjusted EBITDA will be included separately.

Reformatted figures for 2023 and for 2024 are attached to this announcement.

The post Notification of reformat of income statement in Kambi Group Plc appeared first on European Gaming Industry News.

Continue Reading

eSports

Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025

Published

2 hours ago

on

April 17, 2025

By

esports-world-cup-foundation-confirms-full-game-lineup,-schedule,-and-club-championship-rules-for-ewc-2025
Reading Time: 4 minutes

 

200 Clubs, 2,000 players, 25 tournaments across 24 games, and a $70M+ prize pool set the stage for the largest celebration of competitive excellence and esports fandom

The Esports World Cup Foundation (EWCF) has finalized the full lineup of games, tournament schedule and Club Championship rules for the Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. This summer, over 2,000 elite players and 200 top Clubs from more than 100 countries will battle across 25 tournaments in 24 games, for a record-breaking $70+ million life-changing prize pool, the largest in esports history.

The Esports World Cup 2025 will once again unite gaming and esports communities for a global competition that will crown the next Esports World Cup Club Champion, while elevating esports as a global sport and driving long-term growth for the entire ecosystem.

The confirmed EWC 2025 game lineup will include iconic esports titles spanning fan-favorite shooters, battle royales, MOBAs, fighting games, and chess. New additions — CROSSFIRE, FATAL FURY: City of the Wolves, chess and VALORANT — join the prestigious lineup of returning titles, making this the most diverse and competitive EWC yet.

With the schedule locked, the stage is set for seven weeks of world-class competition. The initial wave of tickets are now on sale, and the countdown is on for the biggest celebration of esports, kicking off with the EWC Festival on July 7. Below is the schedule for each EWC tournament.

Week 1 (July 8–13):
VALORANT featured at 2025 Esports World Cup (July 8-13), Apex Legends at 2025 Esports World Cup 10–13), FATAL FURY: City of the Wolves at 2025 Esports World Cup (July 10–12),  Rennsport at 2025 Esports World Cup (July 8–11), Dota 2 at 2025 Esports World Cup – Week 1 (July 8-13)

Week 2 (July 15–20):
League of Legends featured at 2025 Esports World Cup (July 16–20), Free Fire at 2025 Esports World Cup (July 16–20), Dota 2 at 2025 Esports World Cup – Week 2 (July 17–19), Mobile Legends: Bang Bang Women’s Invitational at 2025 Esports World Cup (July 15–19), Honor of Kings World Cup at 2025 Esports World Cup  – Week 1 (July 15–20)

Week 3 (July 22–27):
Call of Duty: Black Ops 6 at 2025 Esports World Cup (July 24–27), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 1 (July 25-27),  Honor of Kings World Cup at 2025 Esports World Cup  – Week 2 (July 23-26), StarCraft II at 2025 Esports World Cup (July 22–25), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 1 (July 23–27)

Week 4 (July 29–August 3):
Overwatch Champions Series: MidSeason Championship at 2025 Esports World Cup (July 31–August 3), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 2 (July 29-30 / August 1–3), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 2 (July 30–August 2), Chess at EWC 25 (July 29–August 1)

Week 5 (August 7–10):
EA SPORTS FC 25 at 2025 Esports World Cup (August 7–10), Call of Duty: Warzone at 2025 Esports World Cup (August 6–9), TOM CLANCY’S RAINBOW SIX SIEGE X at 2025 Esports World Cup (August 7–9)

Week 6 (August 11–17):
Rocket League featured at 2025 Esports World Cup (August 14–17), PUBG: BATTLEGROUNDS at 2025 Esports World Cup (August 12–16), TEKKEN 8 at 2025 Esports World Cup (August 13–16), Teamfight Tactics featured at 2025 Esports World Cup (August 14–15)

Week 7 (August 19–24):
Counter-Strike 2 at 2025 Esports World Cup (August 21–24), Street Fighter 6 at 2025 Esports World Cup (August 20–23), CROSSFIRE at 2025 Esports World Cup (August 19–23)

EWC 2025 will unfold across four dedicated arenas, each spotlighting one game at a time to deliver the best fan experience. Select titles will host Last Chance Qualifiers in the Festival zone — giving players one final shot at advancing to the main stage.

The Esports World Cup has introduced a refined tournament schedule to enhance viewership across its expanded lineup. Finals will now take place on Fridays, Saturdays, and Sundays – reducing overlap and ensuring dedicated coverage for each title. Tickets for EWC 2025 are now available to purchase at esportsworldcup.com.

The total $70+ million prize pool is allocated across the Club Championship, Game Championships, MVP Awards, and EWC Qualifiers. Out of this, $27 million is dedicated to the EWC Club Championship — an innovative cross-game format that rewards the top 16 Clubs for their performance across multiple titles, with $7 million reserved for the 2025 champion. Game Championships will feature their own prize pools, totaling over $38 million combined, while standout players will compete for a share of the $450,000 MVP Award pool.

Open to all participating organizations, the Club Championship awards points for top-eight finishes across tournaments. To claim the title, Clubs must secure at least two top-eight placements and win at least one tournament. New for 2025, joint ventures — collaborations between two distinct organizations on a specific roster — will be ineligible for points, with Clubs required to compete under one aligned name throughout the EWC to qualify. The Club that shows both consistency and competitive excellence across the entire EWC calendar, will be crowned the Esports World Cup Club Champion at the EWC 2025 closing ceremony on August 24, 2025.

At EWC 2024, Team Falcons dominated with 5,665 points and three tournament wins to claim the $7 million Club Championship. Team Liquid and Team BDS followed in second and third, with 2,545 and 2,000 points respectively. The top 10 also featured some of the biggest names in global esports: Gaimin Gladiators, T1, Virtus.pro, Team Vitality, Twisted Minds, Gen.G, and LOUD — all delivering standout performances across multiple titles, setting the stage for EWC 2025.

The post Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025 appeared first on European Gaming Industry News.

Continue Reading

Trending