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FashionTV Gaming Group set to take ICE 2023 by storm, introducing industry leaders to its revolutionary ‘brand to business’ model in signature FashionTV style – on its luxury boat, the ‘FashionTV Queen’
The world’s foremost gaming, casino and sports operators are invited on board of the ‘Floating Booth’, to discover the power of the FashionTV brand, as they launch their own FashionTV-branded casinos, sports websites and more in their home markets.
Following another year of standout successes, FashionTV Gaming Group, one of the industry fastest growing companies announces its next phase of development, showcasing its innovative and unique ‘brand to business’ model, implemented for iGaming operators, at ICE 2023.
FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.
FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games, with FashionTV-branded games already successfully developed and/or distributed by industry giants, including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution, NetEnt, Red Tiger, Caliente, Betconstruct, EveryMatrix and more.
Now, the Group will take its ‘brand to business’ model direct to B2C operators, as it seeks to sign license agreements with those premier gaming operators worldwide that have substantial captive markets. Working with market leaders across regions and countries, FashionTV Gaming Group will give its partners access to the power of a global megabrand, harnessing FashionTV’s extraordinary content to transform new, no-name launches, into massive, branded businesses. Delivering new growth engines that leverage a brand loved by billions – at a fraction of the marketing cost.
Sailing a wave of success to ICE 2023
FashionTV Gaming Group will be introducing this revolutionary ‘brand to business’ model to industry leaders in signature FashionTV style, on the exclusive ‘FashionTV Queen’ boat, docked right outside the ExCeL.
The fully branded FashionTV Queen will sail under seven bridges on its way to the ExCeL, before docking on the morning of 7 February.
Industry giants and leading partners are invited aboard this magnificent, luxury vessel – an authentic replica of a historic Mississippi Paddle Boat – for a packed schedule of FashionTV Gaming events, corporate meetings and parties.
The boat’s first luxury level will be dedicated to corporate business meetings, accompanied by delicious food and drink, freshly prepared by the FashionTV gourmet chef.
Meanwhile, the upper deck will host ICE visitors for music and mingling with the FashionTV business development team, who are on hand throughout the day to discuss future business opportunities.
The glamorous FashionTV models will welcome guests at the ‘Wall of Fame’ for stylish photos. And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets for receptions on 7 and 8 February, from 17.30.
Guests can expect superstar cabaret performances courtesy of FashionTV icons, alongside a showcase of FashionTV-branded products already taking the market by storm. Presenting these branded luxury lines of gaming products at their very best, surrounded by the glamour of a FashionTV party, typifies the way in which FashionTV Gaming Group combines virtual and real worlds, for maximum effect.
Visitors to ICE will find the FashionTV Queen docked outside the ExCeL, next to the Sunborn Hotel. Details are also on the ICE website and the FashionTV Gaming Group team and models will be available inside the conference centre to provide directions and schedule meetings.
Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, chauffeuring them directly to the first-level corporate deck for their scheduled meetings, where new business partnerships will be discussed.
With the promise of powerful industry partnerships to be forged, revolutionary FashionTV-branded games, websites, luxury lines of products and new growth engines to launch – plus star-studded parties on the FashionTV Queen – this is an ICE experience not to be missed.
Ameristar Casino Hotel Council Bluffs
PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa
PENN Entertainment Inc. announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organization (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations.
Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space. The new facility will complement the existing ESPN BET sportsbook, 160-room hotel and dining options in the landside portion of the current infrastructure. The existing riverboat, which presently offers gaming spread out over three levels, will be vacated upon opening of the new property.
“We are pleased to add another landside relocation to our pipeline of development projects. This project will enhance the quality and efficiency of our Council Bluffs location and significantly improve the property’s competitive positioning in the greater Omaha market. PENN’s diversified portfolio of casino properties is core to our omni-channel approach to entertainment, which combines our best-in-class retail operations and a database of more than 32 million PENN Play members with our robust interactive and media footprint. We thank the Iowa Racing and Gaming Commission for their approval today and are grateful for the continued collaboration with our partners at the Iowa West Racing Association,” said Todd George, Executive Vice President of Operations for PENN.
“We are thrilled with the exciting development plans for the new Hollywood Casino Council Bluffs. For nearly thirty years, the Ameristar riverboat has been providing not only dining and entertainment, but thousands of jobs and millions of dollars in support of our community. PENN’s commitment to reinvesting in Council Bluffs is laudable and we are grateful for our ongoing partnership,” said Brenda Mainwaring, President & CEO of the Iowa West Racing Association.
Construction of the new facility is expected to take approximately 18-24 months following the design and permitting approval process. The Company is entitled to obtain financing for the project from Gaming and Leisure Properties Inc. (GLPI) of up to $150 million at a 7.10% cap rate, which may be structured at PENN’s option as either rent or a 5-year term loan that is pre-payable at any time without penalty.
The post PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.
“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.
When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.
“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.
The post PrizePicks Teams Up with San Francisco Giants as Official DFS Partner appeared first on Gaming and Gambling Industry in the Americas.
Jason McCormick
Station Casinos to Launch its First STN Sportsbook at Treasure Island Las Vegas on the Strip

Station Casinos, the leader in Nevada’s retail sportsbooks and mobile sports betting, has announced a new partnership with Treasure Island Las Vegas Hotel & Casino and will launch a brand-new STN Sportsbook inside the resort at The Golden Circle — the company’s first full-scale sportsbook on the famed Las Vegas Strip. Following final approval of Nevada Gaming Commission hearing, the new book will open April 29.
As part of this breakthrough partnership, Station Casinos brings its STN Sportsbook location to the Golden Circle. The 3089-square-foot book features 74 high-definition screens throughout the space, ranging from 55” to 85” displays, plus video walls providing immersive viewing of every sporting event. Sports enthusiasts will also enjoy a new eight-kiosk layout, convenient mobile sign-up stations for STN Sports accounts, and TI’s always- free parking.
“We couldn’t be more excited to embark on this historic partnership with Station Casinos. This collaboration underscores our commitment to providing exceptional hospitality and entertainment, now integrated with Station Casinos’ innovative approach to sports betting. The STN Sportsbook at Treasure Island will offer an unparalleled betting experience with cutting-edge technology and deluxe amenities, and we can’t wait to introduce it to our guests,” said Najam Khan, Executive Vice President and General Manager of Treasure Island.
This premium sportsbook experience will be seamlessly integrated with Treasure Island’s Golden Circle – a unique sportsbook in Las Vegas situated within a bar and restaurant that features an authentic sports museum. This distinctive atmosphere allows guests to enjoy premium food and beverage offerings as they become immersed in captivating sports memorabilia all while watching live sporting events.
“We are thrilled to be launching our first full-scale sportsbook operation on the Las Vegas Strip, and we are so grateful to the Nevada Gaming Control Board and Commission for granting this approval. Through this partnership with Treasure Island, we will be able to bring the energy, innovation, and hospitality of STN Sports to the property’s guests, and we are excited for the opportunity to further our commitment in providing the best sports betting experience across Nevada,” said Jason McCormick, Vice President of Race and Sports Operations.
Known for elevating the sports betting experience, the new STN Sportsbook at Treasure Island will bring new offerings to sports bettors on The Strip, including:
Wagering Enhancements – Bettors will enjoy increased betting options, higher betting limits, an expanded prop betting menu, and a comprehensive selection of betting leagues.
Premium Sportsbook Experiences – Special events will be hosted throughout the year, creating exciting opportunities for sports fans to engage with other bettors.
Vegas’ Favorite Sports Contests – The renowned “Last Man Standing” competitions with $300,000 in prize money, featuring contests for Pro Football, Pro College, and March Hoops
The new STN Sportsbook at Treasure Island will open on April 29, with additional event programming and offerings to be announced.
The post Station Casinos to Launch its First STN Sportsbook at Treasure Island Las Vegas on the Strip appeared first on Gaming and Gambling Industry in the Americas.
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