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Ygam host Parliamentary Reception to launch new strategy
Ygam launched their new strategy at a Parliamentary Reception earlier this week, attended by MPs, Peers and a broad range of stakeholders.
Around 90 guests attended the event in the Houses of Parliament including representatives from Government, regulators, academia, charities, trade associations, and local authorities.
The reception was hosted by Damian Collins MP, the minister responsible for gambling in 2022 and the Chair of the DCMS Select Committee for three years between 2016 and 2019. As a passionate proponent of the prevention of online harms, the Conservative MP opened the event with a speech that praised the charity for the important work it does to safeguard children and young people.
This was followed by a speech from Mike Wojcik, Chair of the Ygam board of trustees for the past six years and also Chief Executive of Queen Mary’s University London Student Union. He said: “I’ve seen the organisation grow and mature, and I couldn’t be prouder of where we are today. This year has been a transformative one for Ygam; we have defined our purpose, identified our unique remit and expertise, and worked to better understand the need so that we can offer the most effective programmes and services to those who have influence over the lives of young people, to enable them to safeguard against harm.”
MP’s and Peers from all political parties attended the reception to show their support for the charity, including Deputy Speaker Dame Rosie Winterton and Lord Clement-Jones. Organisations connected to the research, education and treatment of gaming and gambling harms were represented, as well as individuals with lived experience.
Ygam Chief Executive, Dr Jane Rigbye, addressed the reception outlining the charity’s new vision, mission, and ambitions. She said: “The digital world offers huge opportunities, but with those opportunities come risks, particularly for young people who live in an increasingly digitised world. We have a clear purpose, we deliver evidence-based programmes, and we are focused on understanding and continuously improving our impact.”
Dr Rigbye was clear on the important role of education saying “We want to ensure that universal education and prevention is seen as an essential part of the public health response to gambling and gaming, and that it is adequately funded over the long term. Ygam are here to demonstrate that delivering effective prevention education to all young people is achievable, worthwhile, and will save lives.”
Shadow DCMS Minister Jeff Smith MP closed the event with a keynote address, calling for the Government’s White Paper to support education and prevention. He said “It is absolutely vital that the White Paper gives a clear steer on funding for those in the sector, and we must also recognise that funding should not be limited to treatment provision alone. We need to be focused on preventing harm as well as tackling it when it has been able to develop. That is where charities like Ygam really come into their own, and part of the Government’s responsibilities in this White Paper is to address the concerns around the sustainability of their services and provisions.”
The new strategy reiterates Ygam’s focus on educating children and young people aged between 7 and 25. After appointing an independent facilitator to lead the strategic development process, Ygam has engaged with a diverse range of stakeholders and staff to develop a strategy which brings clarity and purpose to the future direction of the organisation.
The strategy outlines Ygam’s plans for the next three years and is a rolling strategy that will be reviewed and updated on an annual basis. This will enable the charity to adapt to the rapidly evolving context in which it operates, and to deliver its vision and mission beyond 2025. Ygam have committed to reporting on progress on a regular basis and intend to publish an annual impact report, and an annually refreshed strategic implementation plan.
Ygam also launched their new branding at the event which sees the charity change its logo, colours, and style. Daniel Bliss, Director of External Affairs at Ygam said: “The charity has evolved significantly since 2014 so we felt our branding should reflect where we are now. The new strategy was the perfect opportunity to refresh our look and we’re confident our new branding will to enable us to connect effectively with our audiences.”
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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