Latest News
Altenar expands in UK with L&L Europe partnership
Altenar, the leading Malta-headquartered sportsbook supplier, has made UK-facing operator group L&L Europe Limited its latest sportsbook partner.
L&L Europe Limited is a player reviewed group of casinos, offering a wide range of engaging games, that offers a unique and player-friendly cashback system.
With the operator now committed to launching a new sports betting offering, the award-winning supplier has provided it with a full sportsbook solution. This includes Altenar’s pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.
As part of the collaboration, Altenar will utilise its best-in-class technology to provide a full 360-degree operation, enabling L&L Europe Limited to offer its customers one of the market’s most advanced sports betting platforms.
This deal marks the latest success in an impressive 12 months for Altenar across global markets, recording a record year in revenue generated by the provider on behalf of its operator partners.
Commenting on the deal, an Altenar spokesperson said: “Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited.
“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”
Chris Dalli, CEO at L&L Europe, said: “We are thrilled to have Altenar’s market-leading sportsbook in our corner.
“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.
“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”
Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its contribution to the industry.
These include Best Virtual Sports Supplier at the EGR Nordics and Sportsbook Supplier of the Year at the EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.
Latest News
Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data

Genius Sports Limited has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.
Genius Sports is the leading provider of live football content to the global regulated sports betting market, with the European Leagues now joining a top-tier content portfolio that includes the Premier League and French Ligue 1.
As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe.
This proprietary, AI-powered system underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League, Belgian Pro League, and Danish Superliga, GeniusIQ enables leagues and teams to deepen fan engagement, improve officiating accuracy, and unlock performance insights.
GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.
Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Steven Burton, Chief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
“More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
European Leagues’ Members included in the agreement:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
The post Genius Sports Partners with European Leagues for Groundbreaking GeniusIQ Innovation and Exclusive Betting Data appeared first on European Gaming Industry News.
Africa
Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has rolled out its proprietary AI-powered Rise Core solution to enhance performance, personalisation, and protection.
Officially launched last week in Nigeria, Rise & Hustle is a rewards-based mobile street game series built on its PlayZuzu Gaming platform. Rise Core uses advanced algorithms to stop fraud, identifying and preventing everything from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The solution excels at fortifying cybersecurity, proactively identifying threats to safeguard player data and platform integrity.
From a creative standpoint, Rise Core will generate and refine in-game visuals and imagery to immerse players in the experience of rising from Hustler to Kingpin. Furthermore, the solution is trained to analyse user behaviour and recommend content in real time to drive engagement and retention.
Deploying Rise Core at the heart of Rise & Hustle’s platform instantly heightens mobile-first gaming by combining entertainment, integrity, and progressive tech in one world.
Rise & Hustle CEO and co-founder Josh Jones commented: “Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”
The post Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution appeared first on European Gaming Industry News.
Latest News
Spinomenal presents 4 Horsemen III: Inferno

Leading iGaming content provider Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series.
4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.
Each time players discover three or more Free Spins symbols, they can move on to the next Free Spins feature, seeking bigger returns. The first Horseman is Conquest and offers Winning Symbols Respins. In this first stage, all winning combinations trigger a respin, with winning symbols staying in place while non-winning symbols are substituted for new ones.
The next Free Spins stage is Extra Wilds and this is represented by War. This time while the reels are spinning, three to five extra Wild symbols can appear on the slot to increase winning chances. Five Wild symbols on a winning line will pay x300.
Any players who find another three or more full-sized Scattered Free Spins will follow the map onto Famine – which is a Shifting Reels Free Spins feature. During this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed.
The final resting place is Death for the Stacked Wild Respins feature where each occasion a stacked Wild symbol appears fully on the reel a respin will be triggered.
Spinomenal CO-CEO, Omer Henya commented: “4 Horsemen III: Inferno is a chaos-fuelled title packed with four epic features within the Free Games mode. The red-hot design is visually striking, and players will be hoping to ride from the flames with a fortune.”
The post Spinomenal presents 4 Horsemen III: Inferno appeared first on European Gaming Industry News.
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