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Southampton FC India Fan Club Members Get VR Matchday Experience From Sportsbet.io Fund

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Dedicated Southampton super fans in countries across the world enjoyed a first-of-its-kind virtual reality matchday experience during the Saints’ fixture against Liverpool on the 12th of November, thanks to the Crypto Fan Fund from Southampton’s Main Club Partner Sportsbet.io.

Pioneering a New Matchday Experience with VR

Using Pico virtual reality headsets, fans from the Southampton India fan club were immersed in an authentic Southampton pre-match experience at the Saints Social Club – the brand-new official Southampton fan pub at The Northam, which opened in late August. Fan pubs are a key part of British football culture, and the VR experience was designed to allow Southampton fans to experience that atmosphere, wherever they are in the world.

The VR experience let the Southampton India fans be a fly-on-the-wall during the opening day of the Saints Social Club and included listening in to an informal ‘pub chat’ with Southampton legends Nigel Adkins and Franny Benali, as well as a live performance from the Saints Brass band.

Speaking about the experience, Southampton India member Srijan Pathak said: “Trying the headsets was absolutely incredible, it really felt like we were there in the Club! We all grew up watching Southampton and the Premier League on our TVs, but never really felt part of it, so to be able to properly immerse yourself in the atmosphere and feel what it’s really like to be in a pub with other fans ahead of the match, it helped us feel connected to the club in a way that we just haven’t before. We’ll definitely be using it before the other matches we watch to get ourselves pumped before kick-off!”

The Crypto Fan Fund

The creation of the Saints Social Club and the VR experience was made possible by the Crypto Fan Fund. At the start of the 2021/22 season, Sportsbet.io donated two Bitcoins to Southampton fans, to be used for a fan-led initiative. The club and Sportsbet.io worked with the leading supporters’ group, Saints Voice, to decide how the donation would be spent, with fans voting in March to turn the Northam Social Club – an iconic Southampton pub just a stone’s throw from St. Mary’s Stadium – into the ultimate Southampton FC fan bar.

Helen Edwards, Head of Responsible Gambling at Sportsbet.io said: “It’s been a privilege to work with Saints Voice, Southampton India, and the Southampton fans throughout this process, and we’re so excited to see the Saints Social Club come to fruition this summer. Through the Crypto Fan Fund, we wanted to show how crypto can be used to genuinely support fans and help them deliver the initiatives that they want to see, and with the help of Southampton FC and Saints Voice we’re delighted to have been able to do exactly that.”

Sarah Batters, Director of Marketing & Partnerships at Southampton FC, said: “It’s been brilliant to work in close collaboration with the representatives of our Saints Voice panel and to find out what really matters to them in order to bring the best matchday experiences for our fans, both at home and across the globe. The new Saints Social Club will provide a wonderful opportunity to bring our fans together, and we’re delighted that we’re able to include our incredible supporters in India as well.”

The donation consolidates Sportsbet.io’s ongoing commitment as the main club sponsor of Southampton Football Club and as a leader in the crypto community. The initiative is part of Sportsbet.io’s ‘Believe the Hype’ campaign, encouraging Saints to believe the hype around their club and around cryptocurrency.

The Saints Road Back to The Prem

The Saints were founding members of the Premier League in 1992/1993 and were ever-present until their relegation at the end of the 2004/2005 season. After falling on troubled times, which included a further relegation to League 1, they returned to the Premier League for the 2012/2013 season and haven’t looked back since.

They have enjoyed top-half finishes in recent years, including a sixth-place finish in the 2015/2016 season which secured Europa League football. In 2016/2017, they reached the final of the League Cup but narrowly missed out on silverware after a 3-2 defeat by Manchester United. They ended the 2019/2020 season with a seven-game unbeaten streak to finish 11th with a tally of 52 points.

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Social Gaming Leadership Alliance: California Tribes Rise Up Against AB 831

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Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831).

If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.

“AB831 is a flawed and rushed bill that lacks broad tribal consensus. As Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria have made clear, this bill would limit economic options available to tribes and worsen already fragile economic conditions. What California lawmakers should focus on instead is creating proper regulation that supports online social games, creates new revenue sources for the state and protects economic opportunities for all tribes,” said Jeff Duncan, Executive Director of SGLA and former Congressman.

The tribes’ protest focused on the following themes:

• Economic Disparity. Tribes in more geographically isolated areas often lack the scale and resources of wealthy, established gaming tribes. The policies proposed in AB 831 would eliminate digital commerce opportunities for economically disadvantaged tribes to partner with social gaming operators that could provide essential supplemental revenue streams to fund essential services such as healthcare, education, housing, food security, and social programs.

• Lack of Tribal Unity. The increasing number of tribes coming out in opposition to AB 831 highlights the growing divide amongst tribal nations when it comes to the legislation.

• Violation of Tribal Sovereignty. AB 831 contains broad criminalization language that would impose criminal penalties on those who “support directly or indirectly the operation, conduct, or promotion of an online sweepstakes game.” As written, AB 831 also applies to tribal nations. Extending State criminal jurisdiction into Indian Country violates federal law and is an encroachment on tribal sovereignty.

“For communities long overlooked and geographically isolated, digital commerce is not a luxury – it is a lifeline. AB 831 would sever that lifeline. Tribal members gather at the State Capitol today to ask lawmakers to stand for tribal equity, sovereignty, and economic justice by voting NO on AB 831,” said Eric Wright, Tribal Administrator of Kletsel Dehe Wintun Nation and CEO of Kletsel Economic Development Authority, the tribe’s economic development arm.

“We were proud to join with other tribes at the Capitol in Sacramento to tell lawmakers that eliminating legitimate, regulated digital enterprise will only deepen the disparities our people face, erode our tribal self-sufficiency, and contradict California’s stated commitment to equity and inclusion for all tribal nations. We call on California legislators to reject AB 831 and instead advance inclusive policies that support digital innovation, economic diversification, and tribal self-determination. The future of our communities depends on it,” Buffey Bourassa, Secretary of the Sherwood Valley Rancheria of Pomo Indians, said.

“This bill has moved forward without meaningful consultation with our tribes, and it threatens to even further entrench a two-tiered system that benefits wealthy gaming tribes while marginalizing more rural nations like ours. We urge California lawmakers to reject AB 831 and stand firmly for tribal sovereignty, equity, and economic justice,” said Dennis Ramirez, Chairman of the Mechoopda Indian Tribe of Chico Rancheria.

Previously, Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria, and Big Lagoon Rancheria have sent letters to state legislators, including President pro Tempore Senator Mike McGuire and Senate Appropriations Committee Chair Senator Anna Caballero, voicing their opposition against AB 831 and the harm the bill would cause their tribes.

AB 831 was introduced as a last-minute “gut-and-amend” bill in July. The members of these tribal nations and others are urging California lawmakers to reject AB 831 and instead pursue policies that expand economic opportunity, respect tribal sovereignty, and preserve access to popular forms of digital entertainment for all Californians.

The post Social Gaming Leadership Alliance: California Tribes Rise Up Against AB 831 appeared first on Gaming and Gambling Industry in the Americas.

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Thunderkick commits to growth in Ontario with Betty partnership

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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.

Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.

Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.

Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.

Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.

Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.

“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.

“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.

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Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

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Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.

Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.

The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.

With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.

Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.

“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”

The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.

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