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BRIT & IRISH WORLD POOL BETTING DAYS GROW 44% IN 2022

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Great Britain and Ireland’s 17 World Pool days grew 44% in 2022 with a Gross Turnover of £521 million, up from £363 million in 2021.

Each of the World Pool racedays, commencing with QIPCO 2000 Guineas Day and running through the major summer festivals, concluding at QIPCO British Champions Day, have enjoyed significant double-digit growth. The final World Pool day of the year was QIPCO British Champions Day which saw Gross Turnover growing 43% to £27.9 million compared to 2021 levels.

The growth in World Pool has been generated through more bet types being available, along with closer collaboration on optimising the race programme to ensure strong field sizes of 7+ horses wherever possible. This ensures all bet types are available to racing fans around the globe which, combined with more investment in marketing and production, has grown turnover and increased the financial returns World Pool makes to the sport.

World Pool was created by the Hong Kong Jockey Club and is a collaboration of over 20 pool betting operators from around the globe.  The result is huge liquidity, and a multi-million pound betting experience for racing fans. Not only does World Pool help further internationalise the sport and shine the global spotlight on participating racecourses, but it also generates critical betting revenue and increased media rights for the underlying racing industry.

Exceptional Value for British and Irish Tote customers on World Pool days

In the UK and Ireland, World Pool is accessed via the Tote. Bets can be placed on World Pool events at the racecourse, online at tote.co.uk (or tote.ie for Irish customers), as well as at the Tote App or via bookmakers, the majority of whom accept Tote bets online and in shops.

All customers betting with the Tote, both online or at the racecourse, not only benefit from World Pool, but also benefit from Tote Guarantee which ensures all Win bets will always match the Starting Price, or exceed it if the pool price is bigger. Customers betting directly with the Tote online receive an extra 10% boost on winning bets via Tote+.

The Tote once again offered customers exceptional value across the six races at QIPCO British Champions Day:

  • Tote+ Win beat SP in 4 of the 6 races (and matched on the remaining 2 with Tote Guarantee in place)
  • Tote+ Win overround was 107% vs the industry Starting Price overround of 121%
  • Tote+ Exacta beat Forecast on 5 out of 6 races
  • Tote+ Trifecta beat Tricast on 2 out of 6 races, with the Tote+ Trifecta paying £39,094 versus a Tricast of £10,659 in the final race

Across the summer World Pool has provided unique and exceptional value to British and Irish customers:

  • Tote+ SP has beaten industry SP 73% of the time
  • A £10 bet on all winners across the 17 World Pool days with Tote+ would generate £2,333 more than placing those bets at Industry SP
  • Tote+ overround was 104% compared to 121% industry SP
  • The Tote+ Exacta has beaten the Forecast 85% of the time
  • The Tote+ Trifecta has beaten the Tricast 74% of the time

Annabel Willis and Alpinista crowned World Pool “Moment of the Year”

On QIPCO British Champions Day, Annabel Willis was presented with a cheque for £34,000 in the paddock at Ascot ahead of racing for her to share with her colleagues at Sir Mark Prescott’s yard.

After thousands of votes, Annabel and Alpinista were the most popular choice with racing fans for the filly’s stunning performance in the Group 1 Darley Yorkshire Oaks at the Ebor Festival in August.

The other three finalists, as decided by an industry panel, were all presented with a memento at Ascot:

  • Reg Todd who led up Dark Shift to win the Royal Hunt Cup at Royal Ascot. Reg has worked for Charlie Hills for over 30 years – and this was his first time leading up a Royal Ascot winner.
  • Ricky Hall who led up Baaeed when he recorded his stunning 10th consecutive win in the Juddmonte International at York.
  • Satrejeet Jhingree who led up Highfield Princess when she landed her second Group 1 in the Nunthorpe Stakes at York.

All 16 members of racing staff who won World Pool Moment of the Day through the season received £1,000 and a bottle of champagne.

Global collaboration continues to grow World Pool  

Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “We are delighted to see British and Irish World Pool days grow so strongly this year with the sporting action proving increasingly popular with racing fans, who appreciate seeing the best horses and jockeys competing at a wide variety of fantastic racecourses. We have enjoyed working in collaboration with our racecourse partners, Racecourse Media Group and the UK Tote, and we look forward to continuing to work together as we make plans for the 2023 season.”

Alex Frost, Chief Executive of the UK Tote Group, said: “Everyone at the UK Tote is enormously proud to be part of World Pool as it continues to grow, thereby increasing both the financial return it contributes to British and Irish racing and the excellent value it creates for racing fans betting with the Tote. The implicit ambition of World Pool is to ensure an additive and more sustainable funding mechanism for horseracing, with wagering customers enjoying an improved value proposition.

“I would like to thank the teams at the Hong Kong Jockey Club, our racecourse partners and Racecourse Media Group for ensuring the 2022 World Pool season was such a success in Britain and Ireland. I would also like to offer my appreciation and thanks to the connections of horses who have won and competed in World Pool races this year given the support of owners, trainers and jockeys is an essential part of World Pool’s growth in 2023 and beyond.”

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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

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Fast-growing digital PR agency has offices in London and Manchester 

Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.

Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.

He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.

Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.

Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.

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ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

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Classic “Book of” theme meets the studio’s modern art and mechanics

ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.

The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.

At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!

The  game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”

John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.

John’s Book features:

  • RTP: 94%
  • Volatility: Medium
  • Format: 5×3
  • Paylines: 10
  • Max win: 5,000x
  • Free Spins with Special Expanding Symbols
  • Retriggerable bonus rounds

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QTech Games adds to its growing numbers with 77 Gaming

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Emerging-markets leader expands its offering with new games from rising star

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.

77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.

Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.

“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”

Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”

“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”

The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.

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