Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Latest News

BRIT & IRISH WORLD POOL BETTING DAYS GROW 44% IN 2022

Published

on

Reading Time: 4 minutes

 

Great Britain and Ireland’s 17 World Pool days grew 44% in 2022 with a Gross Turnover of £521 million, up from £363 million in 2021.

Each of the World Pool racedays, commencing with QIPCO 2000 Guineas Day and running through the major summer festivals, concluding at QIPCO British Champions Day, have enjoyed significant double-digit growth. The final World Pool day of the year was QIPCO British Champions Day which saw Gross Turnover growing 43% to £27.9 million compared to 2021 levels.

The growth in World Pool has been generated through more bet types being available, along with closer collaboration on optimising the race programme to ensure strong field sizes of 7+ horses wherever possible. This ensures all bet types are available to racing fans around the globe which, combined with more investment in marketing and production, has grown turnover and increased the financial returns World Pool makes to the sport.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

World Pool was created by the Hong Kong Jockey Club and is a collaboration of over 20 pool betting operators from around the globe.  The result is huge liquidity, and a multi-million pound betting experience for racing fans. Not only does World Pool help further internationalise the sport and shine the global spotlight on participating racecourses, but it also generates critical betting revenue and increased media rights for the underlying racing industry.

Exceptional Value for British and Irish Tote customers on World Pool days

In the UK and Ireland, World Pool is accessed via the Tote. Bets can be placed on World Pool events at the racecourse, online at tote.co.uk (or tote.ie for Irish customers), as well as at the Tote App or via bookmakers, the majority of whom accept Tote bets online and in shops.

All customers betting with the Tote, both online or at the racecourse, not only benefit from World Pool, but also benefit from Tote Guarantee which ensures all Win bets will always match the Starting Price, or exceed it if the pool price is bigger. Customers betting directly with the Tote online receive an extra 10% boost on winning bets via Tote+.

The Tote once again offered customers exceptional value across the six races at QIPCO British Champions Day:

  • Tote+ Win beat SP in 4 of the 6 races (and matched on the remaining 2 with Tote Guarantee in place)
  • Tote+ Win overround was 107% vs the industry Starting Price overround of 121%
  • Tote+ Exacta beat Forecast on 5 out of 6 races
  • Tote+ Trifecta beat Tricast on 2 out of 6 races, with the Tote+ Trifecta paying £39,094 versus a Tricast of £10,659 in the final race

Across the summer World Pool has provided unique and exceptional value to British and Irish customers:

  • Tote+ SP has beaten industry SP 73% of the time
  • A £10 bet on all winners across the 17 World Pool days with Tote+ would generate £2,333 more than placing those bets at Industry SP
  • Tote+ overround was 104% compared to 121% industry SP
  • The Tote+ Exacta has beaten the Forecast 85% of the time
  • The Tote+ Trifecta has beaten the Tricast 74% of the time

Annabel Willis and Alpinista crowned World Pool “Moment of the Year”

On QIPCO British Champions Day, Annabel Willis was presented with a cheque for £34,000 in the paddock at Ascot ahead of racing for her to share with her colleagues at Sir Mark Prescott’s yard.

After thousands of votes, Annabel and Alpinista were the most popular choice with racing fans for the filly’s stunning performance in the Group 1 Darley Yorkshire Oaks at the Ebor Festival in August.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The other three finalists, as decided by an industry panel, were all presented with a memento at Ascot:

  • Reg Todd who led up Dark Shift to win the Royal Hunt Cup at Royal Ascot. Reg has worked for Charlie Hills for over 30 years – and this was his first time leading up a Royal Ascot winner.
  • Ricky Hall who led up Baaeed when he recorded his stunning 10th consecutive win in the Juddmonte International at York.
  • Satrejeet Jhingree who led up Highfield Princess when she landed her second Group 1 in the Nunthorpe Stakes at York.

All 16 members of racing staff who won World Pool Moment of the Day through the season received £1,000 and a bottle of champagne.

Global collaboration continues to grow World Pool  

Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “We are delighted to see British and Irish World Pool days grow so strongly this year with the sporting action proving increasingly popular with racing fans, who appreciate seeing the best horses and jockeys competing at a wide variety of fantastic racecourses. We have enjoyed working in collaboration with our racecourse partners, Racecourse Media Group and the UK Tote, and we look forward to continuing to work together as we make plans for the 2023 season.”

Alex Frost, Chief Executive of the UK Tote Group, said: “Everyone at the UK Tote is enormously proud to be part of World Pool as it continues to grow, thereby increasing both the financial return it contributes to British and Irish racing and the excellent value it creates for racing fans betting with the Tote. The implicit ambition of World Pool is to ensure an additive and more sustainable funding mechanism for horseracing, with wagering customers enjoying an improved value proposition.

“I would like to thank the teams at the Hong Kong Jockey Club, our racecourse partners and Racecourse Media Group for ensuring the 2022 World Pool season was such a success in Britain and Ireland. I would also like to offer my appreciation and thanks to the connections of horses who have won and competed in World Pool races this year given the support of owners, trainers and jockeys is an essential part of World Pool’s growth in 2023 and beyond.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Argentina

ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

Published

on

zitro-celebrates-the-launch-of-its-first-wap-in-argentina-at-the-hipodromo-de-palermo

Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”

This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.

Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”

For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”

Continue Reading

Founder of SOFTSWISS

SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil

Published

on

softswiss-game-aggregator:-largest-content-hub-certified-in-brazil

The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.

The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.

SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.

According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.

Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”

To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.

SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major  iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

Continue Reading

Latest News

SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil

Published

on

softswiss-game-aggregator:-largest-content-hub-certified-in-brazil
Reading Time: 2 minutes

The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.

The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.

SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10

The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.

Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”

To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.

SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major  iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending