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BetUK announce sponsorship of the All-Weather Championships

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BetUK, part of LeoVegas Group, has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of the Championships. The sponsorship sees BetUK occupy advertising space across 600 races, in addition to naming rights.

Ahead of the tenth season of the All-Weather Championships, BetUK has secured multi-year sponsorship rights to Marathon, Middle Distance, and Sprint races staged during winter meetings at the four ARC-owned racetracks of Southwell, Wolverhampton, Lingfield Park, and Newcastle. The sponsorship deal is for an initial three-year period.

ARC operate 16 racecourses in total across Great Britain, accounting for roughly two-fifths of overall British Racing fixtures. They were a pioneer in the creation of the All-Weather Championships in 2013, established in an effort to promote all-weather racing and encourage owners and trainers to maintain the condition of their horses during the winter months.

As part of the agreement, BetUK banners and adverts will be displayed prominently around these four racecourses, which will reach an audience of both attendees and television viewers, with racecards featuring the brand’s logo, alongside ITV and Sky Racing each broadcasting selected races. BetUK also receives exclusive naming rights to all of the races across the series.

Chris Welch, Chief Commercial Officer at LeoVegas Group, said; “BetUK, Britain’s fastest-growing betting brand, is proud to sponsor The All-Weather Championships in their tenth season. We are thrilled to sponsor 600 races over the next 3 years. As this is our first major Racing sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand. Racing punters are already enjoying over 40,000 live-streamed races from around the world on our site and we are sure this high-profile sponsorship will further cement BetUK as a punters’ favourite”.

Regarding the deal with BetUK, Director of Commercial Strategy & Partnerships at ARC, David Leyden Dunbar, said; “As the All-Weather Championships enter their tenth season, they are now a firmly established part of the British Horse Racing calendar. I’m delighted to welcome our new partner, BetUK, to the Championships and thank them for their support of the Sprint, Middle Distance and Marathon categories. The Championships continue to provide a compelling racing narrative with plenty of exciting action ahead over the winter period taking us through to the crowning of our new Champions on Good Friday with £1 million in prize money on offer”.

The first meeting gets underway at Newcastle Racecourse during the afternoon of October 18th, with BetUK offering exclusive promotions to players ahead of the opening fixture.

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Independent evaluation highlights impact of Ygam’s parent programme

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An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.

The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.

The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.

After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.

While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.

The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.

One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”

The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.

Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.

Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”

The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.

All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.

The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.

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Endorphina Press Releases

Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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