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ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS

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  • EngageCraft deliver unique fan engagement for RMG and Paddy Power through their ‘Touch Platform’.
  • Delivering market leading engagement rates of 91%, data capture of 81% and Bet Now click through of over 35%

Horseracing’s Pick 5 game delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market leading results – including engagement rates of 91%.

The Pick 5 game, which launched for the Qatar Goodwood Festival, is available to play via Racing TV and Paddy Power’s websites and social media platforms.

The engagement was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%.

29% of entrants opted into marketing with 24% selecting all 3 preferences that included marketing contact from Racing TV, Paddy Power and RMG racecourses for special offers, betting promotions, tips as well as ticket and hospitality offers.

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Over 35% of players clicked the Bet Now button directly through to the Paddy Power website.

The Pick 5 game has continued to perform consistently since launch and there are further enhancements to the format already in development.

Due to the flexible and scalable nature of the platform, this is the first of a portfolio of dedicated horse racing Touch engagements being rolled out. The full portfolio includes predictors, video votes, quizzes and polls, and integrated automated data feeds, including race schedules, jockeys, trainers, form, silks, betting odds, and betslip ‘handoffs’ to bookmakers.

A spokesperson at Paddy Power, said “It’s been great to partner with RMG & EngageCraft in delivering Pick 5. Their ability to get this to market in such a short period has been quite impressive. The early engagement with Pick5 has surpassed our initial expectations, and we’re excited to see it grow”

Clive Cottrell, RMG Marketing Director, said: “We have been so impressed with EngageCraft and the Touch platform, that we were able to get a bespoke engagement live in just a few weeks.  By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 game, we have been able to drive some incredible volumes and engagement.  Touch enables us to seamlessly create new games and widgets and we are looking forward to driving even more fan engagement for horse racing.”

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Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the performance of the Pick 5 engagement, which is consistent with what we are seeing across our other Touch campaigns. The flexible nature of Touch means we can quickly optimize and adapt engagements to ensure repeat engagement and success.  We look forward to rolling out the portfolio of engagements for RMG and their partners and their continued success”.

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TaDa Gaming Helps Players Go for Gold with Money Pot

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TaDa Gaming is rounding up the year with pots of gold and a wealth of wins in Money Pot.

The feature loaded slot offers Scatters, Multipliers, Mystery Symbols, Jackpots and the Golden Lock & Respin feature, in a three reels, three rows, three fixed paylines release.

Traditional Yuanbao ingots bring multipliers from 0.5x to 10x depending on their colour. Mystery Symbols will spin and reveal Yuanbao, or the Mini, Minor and Major jackpots, which offer 15x, 25x and 50x the bet and can even trigger the bonus game which awards retriggerable Free Spins.

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The Mystery Jackpot symbol can only reveal itself in the bonus game and nine identical symbols will trigger the Grand Jackpot for 3,000x the bet.

Caishen is both the Scatter, triggering the Golden Lock and Respin bonus game and a bonus collector. On a winning combination, he will collect and add all the Yuanbao symbols’ values to carry over to the bonus game. If there are no Yuanbao , multiplier symbols of 2x sequentially up to 20x the bet will take their place.

Money Pot also offers the TaDa Extra Bet feature. Players can choose either 1.5x bet to double the chance of triggering Golden Lock & Respin or 3x bet to quadruple the chances. Whatever they choose, the money pot is certainly on the table in this colourful and engaging release.

Sean Liu, Director of Product Management, TaDa Gaming, said: ‘As we approach Chinese New Year, we want our players to celebrate with immersive entertainment and multiple ways to win. Money Pot delivers on all fronts and, with 3,000x max win potential, it’s a great way to start the new year.’

The post TaDa Gaming Helps Players Go for Gold with Money Pot appeared first on European Gaming Industry News.

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ALT Sports Data Signs On as Latest Contributor to FeedConstruct’s Odds Aggregation Platform

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FeedConstruct, a multi-award-winning provider of data feed solutions, has partnered with ALT Sports Data to integrate its specialized offerings into FeedConstruct’s innovative Odds Aggregator. This collaboration will grant operators access to a dynamic range of premier emerging and alternative sports content tailored for the evolving demands of modern bettors.

ALT Sports Data, renowned for its expertise in non-traditional and fast-growing bet-able sports, brings a fresh dimension to FeedConstruct’s platform. This partnership will enable betting operators to offer markets on some of the most engaging and content-rich properties across:

  • Motorsports
  • Combat Sports
  • Action / Adrenaline Sports

With this collaboration, FeedConstruct expands its Odds Aggregation Platform, allowing operators to tap into the rising popularity and large passionate fan bases of some of the world’s largest and engaging sports properties. Bettors in their turn will benefit from rich data and insights, reliable odds and global reach.

For ALT Sports Data, this partnership offers the opportunity to distribute its high-quality alternative sports content to a larger global audience, significantly enhancing its visibility and market reach. With access to FeedConstruct’s extensive operator network, ALT Sports Data can now expand its presence in the betting ecosystem, providing operators with a broader selection of sports data to meet the growing demands of modern bettors.

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Narek Harutyunyan, CEO of FeedConstruct, comments: “This partnership with Alt Sports Data represents a bold step forward in expanding our Odds Aggregation Platform. Alternative sports hold immense potential, and ALT Sports Data’s expertise allows us to deliver unique and engaging betting options to our partners. Together, we aim to redefine the boundaries of what’s possible in sports betting.”

This collaboration is set to revolutionize the sports betting industry, combining cutting-edge technology with fresh content to meet the ever-changing preferences of bettors worldwide.

Joe Dunnigan, Founder and CEO of ALT Sports Data, added: “Our partnership with FeedConstruct expands our footprint within the sportsbook ecosystem, enabling seamless access to our unique data for more operators. Together, we’re redefining fan engagement by delivering real-time insights and innovative betting opportunities for the sports they’re passionate about.”

The post ALT Sports Data Signs On as Latest Contributor to FeedConstruct’s Odds Aggregation Platform appeared first on European Gaming Industry News.

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Unleash your wild side with Potion of Madness

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Play’n GO taps into the dark allure of duality with Potion of Madness, a bold, comic-book-inspired slot based on the timeless tale of Dr Jekyll and Mr Hyde.

Potion of Madness plunges players into a laboratory of chaos, where brilliant scientist Dr Jekyll and his monstrous alter ego, Mr Hyde, battle for control. This 5-reel video slot transforms with every Scatter, bringing Sticky Wilds, Re-Spins, and Free Spins into play. With its expanding reels and electrifying visuals, this slot delivers dynamic gameplay that keeps players captivated as they explore the fine line between hero and villain.

Potion of Madness builds suspense and excitement through its transformative mechanics. Dr Jekyll’s experiments unleash Wilds with every Scatter, while two Scatters trigger Re-Spins with Sticky Wilds. Three or more Scatters expand the reels to 5×6 during Free Spins, increasing paylines to 40 and boosting potential rewards with vertically expanding Wilds. Each feature ties seamlessly to the narrative, immersing players in a world of dramatic shifts and thrilling possibilities.

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Fans of bold storytelling will appreciate Potion of Madness’s sharp visuals and compelling duality theme. Drawing inspiration from literary classics like Robert Louis Stevenson’s “Strange Case of Dr Jekyll and Mr Hyde,” this game mirrors the high-stakes drama of transformations. Players who enjoyed titles with evolving gameplay mechanics, such as Reactoonz, will find themselves drawn to the unpredictable and rewarding nature of this slot.

Head of Game Retention at Play’n GO, George Olekszy, said: “Potion of Madness captures the essence of thrilling unpredictability. With its dynamic features and evolving reels, players will find themselves immersed in a narrative-driven slot that offers both innovation and monstrous rewards.”

Potion of Madness promises to captivate players with its bold design and feature-rich gameplay – a must-play for those who relish narrative depth and the thrill of transformation.

The post Unleash your wild side with Potion of Madness appeared first on European Gaming Industry News.

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