Compliance Updates
UK’s CAP: New Content Restrictions on Gambling and Lotteries Ads
New rules with tougher protections for under-18s came into force on October 1, further strengthening the Committee of Advertising Practice’s (CAP) commitment to safeguard young people and vulnerable audiences.
The Advertising Standards Authority (ASA) has revealed that it will now consider complaints about the content of gambling and lotteries ads to ensure that it is not likely to appeal strongly to children and young people.
Under the new rules, marketers are now required to ensure that their campaigns are in line with the regulator’s rules.
The previous rules required that ads must not be of “particular appeal” to children. The new “strong” appeal test prohibits content (imagery, themes and characters) that has a strong level of appeal to under-18s regardless of how it is viewed by adults. This will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under 18. In practice, this will significantly restrict the imagery and references that gambling ads will be allowed to use and should decrease the potential for gambling ads to attract the attention of under-18s in an audience. For example, ads will not be able to use:
- Topflight footballers and footballers with a considerable following among under-18 on social media.
- All sportspeople well-known to under-18s, including sportspeople with a considerable volume of under-18 followers on social media.
- References to video game content and gameplay popular with under-18s.
- Stars from reality shows popular with under-18s, such as Love Island.
CAP announced the outcome of its consultation on the proposals in April. The consultation responded to GambleAware research, which for the first time looked in detail at the impact of gambling ads in the UK. The findings of this report indicated that regulatory changes could help continue to protect under-18s from gambling-related advertising harms.
Alongside the new rules, CAP has developed a detailed piece of guidance to bear out the application of the new strong appeal standard, along with consolidating existing advice on the interpretation of the Codes’ other rules for under-18s.
CT Interactive has strengthened its presence in the Bulgarian market by expanding its portfolio with a new selection of certified games. The latest certification reinforces the company’s commitment to delivering engaging and high-quality gaming content, providing operators with a diverse selection of fresh and innovative titles.
“Bulgaria remains a key market for CT Interactive, and this certification is another step in our strategy to continuously provide top-tier, regulation-compliant games to our partners. We are dedicated to expanding our portfolio with exciting content that enhances player engagement while meeting the highest industry standards,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.
Some of the newly certified games include: The New Queen of Fruits, Book of Power, Guardians of Asgard, Clover Queen, Piggy Crash, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Duck of Luck Buy Bonus and others. These titles showcase a mix of dynamic themes and innovative mechanics, designed to appeal to a wide range of player preferences.
The post CT Interactive Strengthens its Presence in Bulgaria appeared first on European Gaming Industry News.
Compliance Updates
Malta Gaming Authority Enhances Regulatory Oversight and Outlines 2025 Supervisory Priorities
The Malta Gaming Authority (MGA) is enhancing its regulatory oversight approach and is outlining its supervisory focus areas for 2025. These enhancements are aimed at strengthening its supervision of the online gaming sector while promoting transparency with stakeholders.
Building on its existing risk-based framework, the MGA is enhancing such framework to a more evidence-driven and outcomes-focused model. This strategic approach will enable the Authority to better assess and address industry risks, allocate resources more effectively, and foster a more proactive and responsive regulatory environment.
Central to this enhanced oversight strategy are the compliance, player protection and sports betting integrity regulatory themes. By prioritising these key areas, the MGA aims to uphold the highest industry standards and reinforce its role as a trusted regulator.
Key outcomes of this refined regulatory approach include:
• Risk-Based Resource Allocation: Directing resources to high-risk areas to ensure more effective regulatory interventions;
• Enhanced Collaboration: Strengthening collaboration with operators to promote compliance and best practices;
• Proactive Risk Management: Anticipating and addressing emerging challenges in a dynamic gaming landscape.
This approach aligns with the MGA’s broader strategy to bolster the resilience of the online gaming sector, safeguard player interests and foster greater stakeholder confidence in a sustainable and well-regulated industry.
The post Malta Gaming Authority Enhances Regulatory Oversight and Outlines 2025 Supervisory Priorities appeared first on European Gaming Industry News.
Compliance Updates
Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification
Washington’s Lottery announced that it has achieved the highest level of responsible gambling certification in the country. As acknowledged by the National Council on Problem Gambling (NCPG) and the North American Association of State and Provincial Lotteries (NASPL), Washington’s Lottery officially was certified for “Responsible Gambling Verification Best Practices at the Sustaining Level” in December 2024, the culmination of a process that began with certification at the Planning Level in 2019 and Implementation Level in 2021.
Washington’s Lottery is only the third state lottery in addition to Virginia and Ohio to achieve this milestone. NCPG and NASPL also recognize nine other state lotteries that have achieved a similar certification through the World Lottery Association.
“I can’t begin to express how proud I am of the work our team has done to achieve this important standard. We have a unique obligation as a state agency that sells a gambling product and need to balance the goal of raising money for important state initiatives like education with the need to acknowledge and assist the small percentage of players who may experience gambling-related distress. We take that work very seriously and weave it into all aspects of our jobs,” Kristi Weeks, Director of Legal Services for Washington’s Lottery, said.
To receive the Sustaining Level certification, Washington’s Lottery was evaluated by a team of four independent experts, who reviewed the lottery’s efforts in eight key categories related to responsible gambling: planning, employee training, retailer training, public education and awareness, product oversight, research, advertising, and resources.
“The key to our success has been the integration of responsible gambling initiatives into each and every employee’s position rather than centralizing it into only one or a few positions,” Weeks added.
The post Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification appeared first on Gaming and Gambling Industry in the Americas.
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