Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

gaming

Speakers, assemble! Industry pioneers confirmed as speakers in the first ever Scottish Games Week

Published

on

Reading Time: 3 minutes

 

Twenty-three industry-leading speakers have been confirmed for the first ever Scottish Games Week, taking place across Scotland between 24 and 28 October – with more to come.

Speakers range from designers, developers and audio engineers, to investors, marketers, and business leaders. Legendary game director, producer and designer David Mullich (Heroes of Might and Magic III, Duck Hunt) and marketing maven Patty Toledo (4Players), will cover a wide variety of disciplines and specialities across the games, tech and creative sectors at three events: More Than Games, the Education Symposium, and the two-day SGW Industry Conference.

David Mullich, Director of the critically acclaimed Heroes of Might and Magic III said: “I’m thrilled to be participating in the first-ever Scottish Games Week and celebrating Scotland’s thriving game industry.  It’s an honour to be in a gathering of such an innovative and accomplished game development community.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Patty Toledo, Marketing Director at 4Players said: “Scotland’s games ecosystem is growing and evolving rapidly. Now is such a great time to get involved and really bring to light the importance games have to not only the creative industries but the tech industries as well.”

More Than Games (24 October) – Glasgow

More Than Games is a first-of-its-kind event, highlighting the transformative potential of the games ecosystem to the wider digital and creative industries. Attendees of More Than Games will be treated to presentations, provocation and panels covering topics from the convergence between games and screen, health, education, inclusion, transmedia and exploring how Scotland can harness the true power of creative media (spoiler: it’s by integrating games) – with speakers including:

  • Jamie Bankhead (CEO at Konglomorate Games)
  • Mick Cooke (Composer at MakeFire Music)
  • HaZ Dulull (Producer/Director at HaZimation)
  • John Gordon (CEO at Incentive Games)
  • Chris Hainsworth (CFO at The Game CFO)
  • Elena Höge (Founder of Yaldi Games)
  • Houston Howard (Chief Storyteller at One 3 Creative)
  • Neil McPhillips (Head of Games at Blazing Griffin)
  • John Thornewill (Co-Founder and CEO at Zappaty)

Education Symposium (25 October) – Edinburgh

The Education Symposium brings together educators, institutions, stakeholders and students across Scotland for a practical hands-on day of workshops, and sessions created to debate, challenge and change the teaching of games skills in Scotland.

The symposium will focus on the ways in which games-related skills are taught and how to ensure Scotland has the talent pipeline it needs for the rapidly evolving global games ecosystem. Those confirmed to participate in the Education Symposium include:

  • Brian Baglow (Founder and director of the Scottish Games Network, Lecturer at Edinburgh University and Editor in Chief of PocketGamer.biz)
  • Julie Drybrough – chair (Founder and CEO of fuchsia blue)
  • Dr Amanda Ford (Lecturer in Computing at West College Scotland)
  • William Huber (Head of Centre for Excellence in Game Education at Abertay University)

SGW Industry Conference (27 – 28 October) – Dundee

The SGW Industry Conference is a two-day long event held in Dundee, the beating heart of Scotland’s games community. The conference features founders, pioneers, leaders and innovators from around the world, offering expertise and insight and from the forefront of the global games market.

The key trends from the forefront of games, as well as personal reflection and deep technical understanding are on offer from speakers which range from veteran global Scots, through to up-and-coming studios with their whole future ahead.

No matter your role within the games ecosystem, there’s something for every designer, developer, creator, publisher, educator, academic and organisation within the programme.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Speakers include:

  • Mitchell Baxter (Director, Designer at Lazy Monday Games)
  • Lisa Bennett (Manager at Dimoso Scotland)
  • Craig Chapple (EMEA Mobile Insights Strategies at Sensor Tower)
  • Graeme Devine (Creative Technical Officer at QXR Studios)
  • Stephen Hey (Consultant at HeyStephenHey)
  • Vaughan Holloway (CEO at Primordial Game Studios)
  • Simon Meek (Founder of The Secret Experiment)
  • David Mullich (Designer and Director of Heroes of Might and Magic III)
  • Patty Toledo (Marketing Director at 4Players)
  • Brentton White (CEO at North Sea Games)

Brian Baglow, Founder of the Scottish Games Network and Director of Scottish Games Week said: “The global games ecosystem is far larger and extends much further than the games industry. It encompasses education, creative industries, applied games, academia and much, much more. For the first ever Scottish Games Week we wanted to reflect this ecosystem and pull in speakers from around the whole who can offer perspective, insight and experience that will give context for the ongoing evolution of the world of gaming. I am thrilled to have so many wonderful speakers joining us at Scottish Games Week and believe we have a world class programme to offer visitors across every event.”

Tickets on sale for Scottish Games Week now. Early Bird prices are going fast and close on Friday 2 September 2022. Get Yours Now.

Entries are open for the Scottish Games Awards. With 12 categories on offer, covering individuals, organisations and games, there’s an opportunity for everyone to enter. To find out more and apply (free) visit the Scottish Games Awards page.

To find out more about all of the events taking place across Scottish Games Week, visit gamesweek.scot.

Scottish Games Week is being delivered by the Scottish Games Network and is supported by the Scottish Government’s Ecosystem Fund, delivered as part of its Scottish Technology Ecosystem Review (STER) programme.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

on

getting-ready-for-xmas:-splitmetrics-partnership-with-wargaming-helps-world-of-warships-app-sail-to-new-heights-with-15%-uplift-in-organic-conversions
Reading Time: 2 minutes

 

Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Continue Reading

gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

Published

on

nolimit-city-revisits-the-brutal-factory-life-in-outsourced:-slash-game
Reading Time: 2 minutes

 

Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

Continue Reading

CS2 Intel Extreme

CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

Published

on

cs2-intel-extreme-masters-rio-2024-supercomputer:-navi-to-bounce-back-after-blast-fall-final-loss

Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Group stage

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

Continue Reading

Trending