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Future Anthem Accelerates Expansion with Board Appointment and Chief Product Officer

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3 years ago

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Future Anthem, the pioneering AI and data science powerhouse, has continued its expansion plans with the double hire of Julie Haddon and Ian Tibot.

Haddon joins Future Anthem as a non-executive member of the Board of Directors, bringing substantial experience having worked in top-level management at a host of world-renowned US companies.

She most recently served as Senior Vice President, Global Brand and Consumer Marketing at the National Football League (NFL). In addition to her five years at the NFL, Haddon has held high-level positions and consulting stints at PayPal, Twitter, eBay, DreamWorks, SoFi and Zynga.

Haddon strengthens the Future Anthem board that includes founder and CEO Leigh Nissim and non-executive Oliver Hansard, former Dunnhumby and Liberty Global executive.

“This is an exciting time to be part of a fast-growing AI and data business,” said Haddon. “Future Anthem is built on firm foundations with a standout executive team and is on an impressive growth trajectory having eclipsed many business milestones. I look forward to helping Leigh and the team double down on that rapid progress to help Future Anthem scale as it enters North America”

Also joining Future Anthem is Ian Tibot, who moves into the role of Chief Product Officer. He arrives with notable pedigree, having built a strong reputation at William Hill, where he spent nine years.

At William Hill Tibot was responsible for the bookmaker’s sportsbook platform as Head of Product and previously international product development for gaming and sports, working across multiple regulated markets, leading over 100 team members in three European locations.

“The combination of Future Anthem’s achievements to date, alongside its vision and future ambitions made it an easy decision to join,” said Tibot. “Future Anthem’s must-have, market-leading solutions will allow us to shake up the sports vertical and capitalise on the success in gaming.”

Future Anthem CEO Nissim said: “Bringing Julie and Ian into the business is a real statement of intent. They are transformational appointments that will enhance our ways of working and are key to realising our expansion plans following our recent investment.

“Julie’s invaluable Brand and Marketing leadership experience at blue-chip international technology, media and sports organisations will significantly accelerate our roll-out in North America and we now a have a fantastic, well-balanced board with hugely relevant knowledge in a number of key areas.

“Ian’s background fuels our momentum in sports betting – with his addition allowing Future Anthem to lead the charge in personalisation in this area, as we make additional R&D investment to capitalise on the opportunity in sport.

“We continue to proactively identify and bring in the best talent across the business. We have several hires planned, including a General Manager, Americas, and multiple roles in our product team. Meanwhile, our rolling intern programme goes from strength to strength.”

The appointments come just weeks after Future Anthem closed a Series A round of financing led by Bettor Capital. The funding allows the company to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data, and delivery specialists to service the rapidly expanding North and Latin American markets.

The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other verticals.

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BETBY SUCCESSFULLY WRAPS SiGMA EUROMED 2025 PARTICIPATION WITH SPORTSBOOK RECOGNITION

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48 minutes ago

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September 4, 2025

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BETBY has been awarded the Best Online Sportsbook Provider at the SiGMA EuroMed Awards 2025. This accolade highlights the company’s unwavering dedication to delivering robust sportsbook tech solutions that empower iGaming operators worldwide.

However, SiGMA EuroMed 2025 provided a platform not only to showcase BETBY’s accomplishments but also to reaffirm its role as an industry leader.

Already preparing for the next major event, SBC Summit Lisbon 2025 taking place later this month, BETBY will once again present its cutting-edge sportsbook tools and insights to operators worldwide.

BETBY is an international technology company which for the past eight years has carved a role in the sportsbook supplier scene developing innovative solutions renowned for their excellence for the iGaming industry. BETBY holds a number of gaming licences and is a one-stop-shop for all sportsbook requirement for iGaming projects.

To find out more about BETBY’s cutting-edge sportsbook solution visit booth C110 during SBC Summit Lisbon. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

Alternatively, please visit: https://betby.com/

The post BETBY SUCCESSFULLY WRAPS SiGMA EUROMED 2025 PARTICIPATION WITH SPORTSBOOK RECOGNITION appeared first on European Gaming Industry News.

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GR8 Tech’s Bet It Drives Puts the Pedal Down with Rohini Sardana—From Esports Pioneer to iGaming Visionary

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48 minutes ago

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September 4, 2025

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GR8 Tech’s drive-time podcast, Bet It Drives, returns for a high-speed third episode with Rohini Sardana, Founder & CEO of WiseWager Consultancy Ltd. A 20-year veteran in sports, esports, media, and tech innovation, Sardana has been behind some of iGaming’s boldest product launches—from introducing Competitive Gaming at SIS to spearheading the EsportsEvolved platform at Pinnacle Solution—and she’s nowhere near the finish line.

On this ride, Rohini shares:

  • The iGB side events she’s most excited about
  • The industry leaders she’d invite to her dream dinner
  • The iGaming product she wishes she had invented
  • Where esports stands today as a betting product
  • Her vision of what “iGaming hell” would look like

“Rohini has that rare combination of big-picture vision and ground-level experience,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives. “She’s been on the front lines of iGaming innovation, and in this episode she brings the kind of fearless opinions and smart observations that make you want to keep driving just to hear more.”

Bet It Drives swaps the static studio for the streets, turning every interview into a rolling conversation through London. Host Yevhen Krazhan sits alongside iGaming’s most interesting voices, letting the road rhythm shape the dialogue. With multiple cameras capturing the ride and an award-winning crew behind the scenes, each episode mixes sharp industry insight with the unscripted moments you only get when the scenery—and the conversation—are always moving.

Episode 3 with Rohini Sardana is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for expert insights, bold ideas, and a few turns you won’t see coming.

The post GR8 Tech’s Bet It Drives Puts the Pedal Down with Rohini Sardana—From Esports Pioneer to iGaming Visionary appeared first on European Gaming Industry News.

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BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya

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2 hours ago

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September 4, 2025

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Leading iGaming operator BC.GAME has reinforced its African expansion strategy after its subsidiary, Blockdance Africa Limited, obtained dual regulatory approvals from Kenya’s Betting Control and Licensing Board (BCLB).

Kenya: A Strategic Entry Point into Africa

As one of the continent’s most dynamic betting markets, Kenya offers a unique combination of youth-driven demand, digital adoption, and a strong sporting culture. By gaining both a Public Gaming Licence and a Bookmakers Off-the-Course Licence, BC.GAME positions itself to compete in one of Africa’s most competitive regulated environments.

Raising the Bar on Compliance

Kenya’s regulator has introduced stricter measures in recent years, from higher licensing costs to tighter oversight of advertising and financial accountability. BC.GAME’s successful licensing process reflects the company’s ability to adapt to these elevated standards, highlighting its readiness to operate responsibly in fast-evolving jurisdictions.

Local Commitment, Global Roadmap

Beyond compliance, the new approvals signal BC.GAME’s intention to invest in localized offerings that connect with Kenyan players. The company plans to engage with local sports and cultural initiatives as part of its rollout strategy.

“This milestone underlines our long-term commitment to Africa,” a BC.GAME representative said. “Kenya is not just a market—it’s a hub for innovation and opportunity, and we’re proud to be part of its regulated ecosystem.”

Expanding a Global Licensing Network

The Kenyan approvals add to BC.GAME’s growing list of international licenses, forming part of its proactive global compliance roadmap. With validity through 2026, these authorizations provide a foundation for deeper partnerships in Africa while strengthening BC.GAME’s reputation as a responsible operator worldwide.

About BC.GAME

BC.GAME is a community-led iGaming platform that delivers sports betting, casino entertainment, and Web3 experiences to players globally. Driven by its philosophy “Stay Untamed”, BC.GAME combines cutting-edge innovation with a commitment to regulatory integrity.

Contact

Pr manager

Olivia Dixon

BC.GAME

[email protected]

The post BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya appeared first on European Gaming Industry News.

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