The global traffic competition with great prizes and a final event in Milan will continue to May 11

Alisha Lehmann, the world’s most popular women’s football player, Swiss and Juventus forward, invites affiliate teams worldwide to participate in the Golden Boomerang Awards 2025. This is the second global annual traffic tournament hosted by Boomerang Partners.

Alisha Lehmann supports the company’s activities as the official ambassador for the fast-growing flagship brand, Boomerang-Bet.com. It covers a wide range of sporting events annually. Boomerang offers users advanced features such as unlimited bet requests, fast withdrawals, VIP services with personal managers, and the Bet Builder tool, which allows bettors to create custom bets. Alisha’s popularity on Instagram (16.7 million followers) and TikTok (11.8 million followers) allows the company’s partners to count on unlimited sports traffic opportunities.

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Alisha recorded a video for Boomerang’s social media with an invitation to join the Golden Boomerang Awards 2025. She said: “Today, I invite you to participate in the annual Golden Boomerang 2025 traffic tournament. It’s an incredible opportunity to showcase your skills. Join a global community and compete for amazing prizes. Don’t miss your chance to be part of this unique event in the affiliate industry. Join Boomerang!”

The second annual Golden Boomerang Awards 2025 traffic tournament runs from February 3 to May 11. The top 30 teams will advance to the finals at San Siro Stadium in Milan. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. Tournament participants compete in two leaderboards — sports and casino traffic. The best teams will be awarded in 11 categories. The main prize of the tournament – the GRAND Prix for first place in Sport Leaderboard. The company also has prepared monthly tasks and gifts for great results, from cash to other prizes.

Join the Golden Boomerang Awards 2025 and score big!

In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon and official company partner Hristo Stoichkov.

The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football – one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.

The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling football championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.

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Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament’s excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favourite across multiple markets in Europe and LATAM.

David Tsai, CEO of Crown Resorts, has been named as a Featured Speaker of next month’s Regulating the Game conference, taking place at Sofitel Sydney Darling Harbour on March 10–13.

Tsai, who was appointed as Crown Resorts CEO in October 2024, brings two decades of integrated resorts experience to his leadership role. Joining Crown in December 2022, he initially served as CEO of Crown Perth before stepping into the top position following the departure of Ciarán Carruthers.

His career includes over 15 years with MGM Resorts International, where he held senior roles such as President of the Midwest Group, overseeing MGM Grand Detroit and MGM Northfield Park. During his tenure, he led large-scale transformations, such as the $550 million redevelopment of the Monte Carlo Resort & Casino into new lifestyle luxury brands Park MGM and NoMad Las Vegas.

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“Regulating the Game provides a great platform to discuss the regulatory landscape for the gaming industry. I look forward to sharing our insights, learnings, and vision to embrace guest safety and wellbeing while becoming the leading entertainment destinations in Australia,” Tsai said.

“David’s extensive experience in leading integrated resorts and driving transformative projects brings a unique perspective to the conference. His insights into strategic leadership, operational excellence, and navigating complex regulatory environments will be invaluable to attendees,” Paul Newson, Principal at Vanguard Overwatch, said.