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OpenBet Enhances Sportsbook Trading and Content Portfolio Through Acquisition Of Pricing Powerhouse

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OpenBet, the world leader in sports betting entertainment, has secured a deal to acquire the assets and talent of Multi Builder Limited, as well as the talent of Sportsbook Training Services Limited, in a strategic move to continue enhancing its product offering.

The latest addition to the supplier’s portfolio will see Multi Builder Limited’s proprietary sports technology and quantitative trading models, traded under the brand ‘Sportsbook Models’ and co-created by industry experts Oliver Preston and Jonathan Smith, fully incorporated into the OpenBet product portfolio.

Combining Oliver and Jonathan’s decades of industry experience, the team is primarily focused on creating and powering best-in-class algorithmic sports betting models that deliver quality content depth and improved margins across multiple sports.

The integration of the pricing powerhouse will drive enhanced pricing and trading performance, furthering OpenBet’s commitment to delivering world-class Content, Technology and Managed Trading Services across multiples operators globally.

Through this acquisition, OpenBet will own the proprietary IP and technology for several key pricing models across a number of significant sports markets, both pre-match and in-play, which have already proven successful with leading sportsbook operators.

As part of the deal, Jonathan Smith, the leading sportsbook trading trainer in the industry, will now provide training services exclusively on behalf of OpenBet.

Commenting on the acquisition deal, Nikos Konstakis, Chief Product Officer at OpenBet, said: “This deal marks another significant milestone into the development of our Pricing & Trading Services strategy, which continues to grow in importance as OpenBet drives operator value through deeper market offerings alongside higher flexibility.

“Through the acquisitions of DonBest and SportCast in recent years, coupled with our internal roadmap, we saw our content and pricing revenue grow by over 100% in 2021. The addition of Multi Builder Limited allows us to accelerate this growth trajectory, drive innovation and offer next level betting entertainment for our operators’ players.”

Oliver Preston, Managing Director of Multi Builder Limited added: “We are extremely proud to be part of OpenBet’s latest expansion strategy, further developing their market leading portfolio. OpenBet is the stand-out sports technology, services and content business.

“Their relentless focus on customer and player experience is second to none. Our offering will complement the company’s current products very effectively, enabling it to continue providing quality, scale and depth of systems across global markets. We’ve found a trusted partner in OpenBet and we can’t wait to get started.”

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Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.

At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.

Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.

The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.

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GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025

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The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.

As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.

The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.

EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.

Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/

Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.

The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.

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GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26!

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GoldenRace is beyond excited to announce the highly anticipated updates to our flagship virtual tournaments: Euro Champions 2025/26 and Euro League 2025/26!

As always, GoldenRace remains committed to delivering the most authentic and immersive Virtual Sports experience on the planet, with realistic odds, your players’ favourite betting markets and stunning visuals that bring every tackle, pass and goal to life with breathtaking realism.

Euro Champions 2025/26: Feeling goosebumps yet?

The pinnacle of European club Virtual Football is back, and it’s ready to deliver an adrenaline rush like no other! We meticulously follow the real-world competitions, ensuring that our virtual tournaments are packed with up-to-date teams, reflecting all the new incorporations and roster changes. This means your players are always betting on the most current and realistic matchups possible!

Euro League 2025/26: The tournament of everyone!

Get ready for non-stop action with the updated Euro League! This is where every match feels like a final, and every team has a shot at glory. We’ve updated the competitors to let your players experience the thrill of new rivalries while watching emerging stars in action.

GoldenRace is proud to set the standard for Virtual Sports entertainment. Our dedication to realism, cutting-edge technology and thrilling gameplay ensures that you, our valued players and partners, always have the best. Don’t miss out on the action – get ready to experience the future of Virtual Football with the updated Euro Champions and Euro League 2025/26!

The post GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26! appeared first on European Gaming Industry News.

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