Affiliate Industry
The Pools launches major promotion for affiliates
Operator offering 10,000 free entries to its Classic Pools game with a jackpot prize of £3million up for grabs in Michael Owen-backed campaign
The Pools has launched a major promotion for affiliates to use to drive new player acquisition as part of celebrations for the gambling brand’s centenary season.
The Pools is preparing to celebrate its 100th season, billed as ‘it’s best season ever’ in the top flight of football betting, by giving away 10,000 free games.
Players can test their knowledge of team form and have the chance to join the elite club of Pools millionaires – for free!
If they use their skill and judgement to correctly predict score draws, they could walk away with one of The Football Pools’ big cash prizes – including a top weekly jackpot of £3million.
With the 2022/23 season marking the start of a historic century, The Football Pools has made a new signing to help kick off its celebrations.
Former England, Liverpool and Manchester United star Michael Owen will be the face of the new season Classic Pools coupon 10,000 free game giveaway.
Affiliates will be able to use a selection of special assets to promote the campaign and push new players to The Pools.
The record-breaking striker turned pundit knows all about the power of 10 – he wore the lucky number throughout his career at Anfield, netting 158 goals for the Reds, and when he made a decade of goalscoring appearances for England.
He’s also a keen supporter of The Football Pools, as one of three new members on the Pools Panel.
Michael said he was looking forward to helping fans use their passion for the game to become Pools prize winners.
“The Football Pools is an institution in this country that generations have grown up with,” Owen said.
“It’s an incredible achievement to be reaching its 100th season and by giving away these 10,000 games, hopefully it will be an opportunity for lots of people to play for free and make it a really memorable one. We might even get players who win life-changing prizes which would be amazing.”
Derek Lloyd, CEO of The Football Pools & The Pools, said the 10,000 free game giveaway was a way to share the anniversary celebrations with players who’ve been loyal over the years, and introduce new ones to a British tradition.
“We know how much people love the Pools, matchdays wouldn’t be the same without it for lots of players and families, so as we go into what is a landmark year for our company we want them to have this game on us – and we hope to be handing over some of our famous Pools cheques to them soon!”
Andrea Foley, Partnership Marketing Manager at The Pools, added: “We know that promotions are a part of new player sign-ups, and we want our affiliate partners to be able to use the offers responsibly to engage their audiences and introduce them to The Pools.
“This is one of our biggest promotions yet, with 10,000 free games available and a prize pot to play for including the £3m jackpot. This, combined with Michael Owen fronting the campaign, should really help affiliates generate significant interest around The Pools and the start of the new football season.”
Affiliates not already working with The Pools can find more information here.
Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter
Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.
Q3 highlights
- Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
- EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
- EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
- EBIT reached €10.0m, with a margin of 33% (32%).
- Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
- Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
- Cash flow from operations will improve post-split, expanding capital allocation options moving forward
- Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.
Investor presentation and webcast
CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.
The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.
Week 46/2024 slot games releases
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
Bragg Gaming Group Announces Record Third Quarter 2024 Revenue of Eur 26.2 Million (USD 29.3 Million)
BetMGM and Vegas Golden Knights Announce Multi-Year Partnership Extension
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
Evoplay enters Czech market with exclusive Fortuna collaboration
Peter & Sons- Maths and Mechanics
MGM Resorts Teams with USO and American Airlines for 14th Annual Salute to the Troops at Mandalay Bay
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