SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.

Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time. 

Operators can configure the report with essential filters, including:

Advertisement

• Cohort Type: Segment players by registration, FTD, or deposit dates.
• Cohort Size: Group data by day, week, or month.
• Period Range & Size: Define the analysis period and how data is grouped.
• Metrics: Analyse more than 40 performance indicators.

Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.

“Our goal has always been to empower our partners with actionable insights,” said Gleb Bichan, Product Lead at Affilka by SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”

Anna, Affiliates Team Lead at 7BitPartners, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report’s intuitive design and rapid processing have significantly enhanced our overall workflow.”

Current and potential clients can learn more about the latest SOFTSWISS innovations during the upcoming SiGMA Africa in Cape Town by booking a meeting at stand 56P via the link.

Advertisement

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.

As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.

Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.

Advertisement

With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.

Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.

Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”

Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”

The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.

An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.

How criminals can exploit affiliate agreements with gambling operators

Advertisement

In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.

Signs of money laundering through affiliates

The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.