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The Pools launches major promotion for affiliates

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Operator offering 10,000 free entries to its Classic Pools game with a jackpot prize of £3million up for grabs in Michael Owen-backed campaign

The Pools has launched a major promotion for affiliates to use to drive new player acquisition as part of celebrations for the gambling brand’s centenary season.

The Pools is preparing to celebrate its 100th season, billed as ‘it’s best season ever’ in the top flight of football betting, by giving away 10,000 free games.

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Players can test their knowledge of team form and have the chance to join the elite club of Pools millionaires – for free!

If they use their skill and judgement to correctly predict score draws, they could walk away with one of The Football Pools’ big cash prizes – including a top weekly jackpot of £3million.

With the 2022/23 season marking the start of a historic century, The Football Pools has made a new signing to help kick off its celebrations.

Former England, Liverpool and Manchester United star Michael Owen will be the face of the new season Classic Pools coupon 10,000 free game giveaway.

Affiliates will be able to use a selection of special assets to promote the campaign and push new players to The Pools.

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The record-breaking striker turned pundit knows all about the power of 10 – he wore the lucky number throughout his career at Anfield, netting 158 goals for the Reds, and when he made a decade of goalscoring appearances for England.

He’s also a keen supporter of The Football Pools, as one of three new members on the Pools Panel.

Michael said he was looking forward to helping fans use their passion for the game to become Pools prize winners.

“The Football Pools is an institution in this country that generations have grown up with,” Owen said.

“It’s an incredible achievement to be reaching its 100th season and by giving away these 10,000 games, hopefully it will be an opportunity for lots of people to play for free and make it a really memorable one. We might even get players who win life-changing prizes which would be amazing.”

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Derek Lloyd, CEO of The Football Pools & The Pools, said the 10,000 free game giveaway was a way to share the anniversary celebrations with players who’ve been loyal over the years, and introduce new ones to a British tradition.

“We know how much people love the Pools, matchdays wouldn’t be the same without it for lots of players and families, so as we go into what is a landmark year for our company we want them to have this game on us – and we hope to be handing over some of our famous Pools cheques to them soon!”

Andrea Foley, Partnership Marketing Manager at The Pools, added: “We know that promotions are a part of new player sign-ups, and we want our affiliate partners to be able to use the offers responsibly to engage their audiences and introduce them to The Pools.

“This is one of our biggest promotions yet, with 10,000 free games available and a prize pot to play for including the £3m jackpot. This, combined with Michael Owen fronting the campaign, should really help affiliates generate significant interest around The Pools and the start of the new football season.”

Affiliates not already working with The Pools can find more information here.

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QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards

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As the international igaming industry prepares for the July 2025 relocation of iGB L!VE to London, show organisers have received another endorsement of the decision to pair the industry’s fastest growing Tier 1 online gaming expo with the iGB Affiliate Awards – the most respected celebration of excellence on the industry calendar.

Following on from the announcement by Richard Moffat, Chief Executive of OLBG, that the company would be supporting iGB L!VE and the iGB Affiliate Awards with its “biggest ever presence at a conference” Jamie Walters, CEO of QiH Group confirmed his support, stating: “Since QiH entered the iGaming affiliate marketplace a decade ago, industry awards and events have been a huge part of our success as a company – both in making meaningful and lasting connections and in discovering new and inventive industry game-changers.

“While Barcelona is a fine city with many merits, I think the continuity provided by the iGB Affiliate Awards remaining in London and running alongside iGB L!VE will maintain the consistent prestige attached to the event. We look forward to attending and seeing everyone there!”

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Naomi Barton, iGB Events’ Global Portfolio Director, said: “The decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, and I am delighted that it has been so warmly welcomed by the affiliate community.”

She added: “iGB L!VE’s relocation to London, a city that many regard as being the most influential market in the igaming industry,

will provide visitors and exhibitors with access to new markets, new growth opportunities and new partnerships.

“With an industry that’s growing at an exponential rate it’s imperative that we scale ahead of the market. By moving iGB L!VE and the iGB Affiliate Awards to ExCeL London we will be able to attract more of the people who are most critical to the future development of the igaming industry.”

The post QiH Group CEO Jamie Walters supports London move for iGB L!VE and iGB Affiliate Awards appeared first on European Gaming Industry News.

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2025 Tech Trends Report: Info-Tech Research Group Unveils New Insights on the Future of AI, Quantum Computing, and Cybersecurity

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Info-Tech Research Group’s newly released Tech Trends 2025 report highlights six pivotal trends poised to transform the IT landscape in the coming year. As the pace of technological innovation accelerates and organisations are facing unprecedented challenges and opportunities, the firm’s report provides insights into how IT leaders can harness technologies like artificial intelligence (AI), quantum computing, and cybersecurity while mitigating the risks they introduce.

Historically, chief information officers (CIOs) have been tasked with preserving the integrity of an organisation’s past through meticulous recordkeeping. However, in 2025, the global IT research and advisory firm reports that the role of the CIO will evolve as the focus shifts from maintaining the past to forecasting the future. With the rise of generative AI and the impending era of quantum computing, Info-Tech explains that CIOs will need to increasingly adopt forward-thinking strategies to anticipate and simulate future business scenarios.

‘Across the UK, we’re witnessing a transformative shift driven by technological advancements, including in both AI and quantum computing,’ says Nora Fisher, senior vice president of global market programs at Info-Tech Research Group. ‘Sectors such as financial services and healthcare are harnessing the potential of generative AI to enhance customer experiences and operational efficiency. As organisations continue to embrace AI-driven innovations, balancing data security, privacy, and governance remains a top priority.’

The Tech Trends 2025 report is informed by Info-Tech’s Future of IT 2025 survey. The survey gathered responses from nearly 1,000 IT decision-makers globally between March and July 2024, with contributions from key regions such as the UK, the United StatesCanada, and APAC, and representation from 17 industries, including financial services, healthcare, government, and manufacturing. In addition, expert interviews conducted with representatives from organisations such as the Blockchain Research Institue, Nubinary, Kyield, SAS, Xprize Quantum, IBM Quantum Industry & Technical Services, HP Inc., Voices.com, SWEAR, and the University of British Columbia offer in-depth case studies and real-world examples of how organisations are navigating these trends.

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‘At the intersection of digital transformation and exponential AI growth, IT leaders are entering a new era where forecasting probable futures will be just as critical as reporting on the past,’ says Brian Jackson, principal research director and lead author of the report. ‘Our 2025 Tech Trends report provides a roadmap for organisations to harness AI, quantum computing, and cybersecurity solutions to stay ahead of the curve.’

The six key tech trends identified by Info-Tech Research Group for 2025 are:

  1. AI Avatars and Chatbots:
    Generative AI is making it increasingly difficult to distinguish between human and AI-generated interactions. AI avatars and chatbots, now integrated into many enterprise systems, are transforming user experiences and the way organisations handle customer service, software development, and marketing. However, the rise of deepfakes presents new security threats, raising the need for robust AI detection and defence mechanisms. According to Info-Tech’s Future of IT 2025 survey, 70% of respondents are already using generative AI chatbots, with Microsoft Copilot leading adoption at 78.84%.

  2. Deepfake Defense:
    With the increasing sophistication of AI-generated digital humans, deepfakes are becoming a powerful tool for fraud and misinformation. IT leaders are prioritising AI-powered detection tools and content authentication methods, such as blockchain, to combat the rising threat of AI-powered cyberattacks and ensure the integrity of their data. AI ranks as the second-most disruptive force to business operations, just behind talent shortages, with a disruption risk score of 3.55 out of 5, according to Info-Tech’s findings.

  3. Quantum Advantage:
    Quantum computing has moved beyond theoretical exploration and is now accessible through cloud platforms, enabling real-world business experiments. As organisations begin leveraging quantum hardware to solve complex problems, industries such as media, government, and financial services are leading the charge in quantum investments. Thirty-three percent of organisations in the media, telecom, and technology sectors are investing in quantum computing, followed by 27% in the public sector and 20% in financial services.

  4. Post-Quantum Cryptography:
    With the threat of quantum computers breaking current encryption methods looming on the horizon, organisations must prepare for “Q-day.” The adoption of post-quantum cryptography is now a critical priority, particularly for industries handling sensitive data, such as finance, healthcare, and government. Info-Tech reports that 31% of advanced IT departments plan to invest in post-quantum cryptography before the end of 2025, compared to 16% of average IT departments. This preparedness is critical as organisations face increasing risks from ‘Harvest Now, Decrypt Later’ cyberattacks.

  5. Expert Models:
    As AI matures, organisations are increasingly developing custom AI models tailored to their specific industries. These expert models improve the accuracy and relevance of AI outputs, enabling businesses to derive exponential value from AI investments. Info-Tech reports that 80% of high-maturity IT departments, or “Transformers,” have already invested in AI or plan to do so by the end of 2025, compared to 72% of average IT departments. Higher maturity firms are also twice as likely to expect exponential value from AI by 2025.

  6. AI Sovereignty:
    While AI offers significant opportunities, it also poses risks to industries such as music, news, and customer service. The firm explains in the report that organisations are focusing on balancing AI adoption with governance and control to protect sensitive data, reduce costs, and ensure AI performance. By 2026, more companies will run localised AI models to improve cost-effectiveness and maintain control over their AI initiatives. Privacy and security concerns top the list of factors influencing AI investment decisions, with 65% of respondents citing it as a key consideration.

‘Our survey data and expert interviews show a clear path forward for organisations to not only adopt these emerging technologies but also navigate the challenges they bring,’ says Jackson. ‘By understanding the risks and opportunities associated with AI, quantum computing, and cybersecurity, IT leaders can make informed decisions that will drive both innovation and security.’

As organisations prepare for the future of IT, Info-Tech’s Tech Trends 2025 report provides the strategic guidance needed to stay competitive and secure. From leveraging AI avatars and quantum computing to safeguarding data with post-quantum cryptography, the firm advises that IT leaders must act now to future-proof their operations in the coming months.

Download and read the full Tech Trends 2025 report for more insights for the year ahead.

For media inquiries or interview requests with Brian Jackson, lead author of the 2024 report and an expert on emerging technology trends, please contact [email protected]

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Amusnet Announces Partnership with CasinoLandia

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Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.

“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.

“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.

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CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.

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