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SBK launches ‘The ad we weren’t allowed to make. But made it anyway.’ brand campaign

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SBK has launched a new multi-channel ad campaign that stars CEO/Founder Jason Trost, features Manchester United and England legend Gary Pallister, and was banned from TV.

The campaign officially launches today, 25 July 2022, and takes aim at competitors of SBK, the sportsbook app operated by betting exchange Smarkets.

Due to the nature and content of the campaign’s main video, clearing organisation Clearcast would not give their approval for it to be shown on television, saying it would ‘bring advertising into disrepute’. However commuters at prime locations across London, including Waterloo and Euston stations, will be able to see a heavily edited version and use a QR code to watch the full 80-second video, which can also be viewed at getsbk. com.

Trost said: “The industry’s old guard has been giving unnecessarily bad odds to customers for so long. We launched SBK to provide our world-best pricing to the mainstream market in the familiar feel of a sportsbook. That’s what this campaign is all about: how our odds are better than the rest who make easy money on casino products and huge sportsbook margins, and we’re not afraid to call them out. I had a blast filming the ad. I hope people enjoy watching it as much as I did making it.”

‘The ad we weren’t allowed to make. But we made it anyway.’ is the backbone of SBK’s broader Rewriting The Sportsbook brand campaign, which will be activated throughout the months of August and September to capitalise on the start of the 2022/23 Premier League season. Smarkets launched SBK in 2019, and this campaign is comfortably the company’s biggest to date.

SBK put together a strong team of agency support for the project. It was created by Ken Robertson – the former Head of Mischief at Paddy Power – and his team at The Tenth Man, where he is now CEO, with the ad itself produced by Ponder and directed by Brian Durnin. Post production was done by Windmill Lane, and music composed by John Walsh at Symphonic, whilst the campaign was executed by The Specialist Works.

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Cancún

CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.

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ACR Dual Venom

ACR POKER ADDS BONUS FLIGHTS TO MASSIVE DUAL VENOM TOURNAMENTS, GIVING PLAYERS ANOTHER CHANCE TO WIN

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Extra flights to take place on Saturday, April 26th for the $10 Million NLH and $2 Million PLO events

ACR Poker is giving players another shot at poker glory with the addition of bonus flights for the huge Dual Venom tournaments that are running side by side. Included are a massive $10 million GTD NLH event and $2 million GTD PLO event. The bonus flights will take place this Saturday, April 26th at 1:05pm ET, ahead of the final Day 1 flight on Sunday, April 27th.

Day 1 survivors from the six flights in the $10 Million NLH Venom  will return for Day 2 on Monday, April 28th, and if they advance, continue to Day 3 on Tuesday. Day 3 survivors will compete for the Venom NLH title at the Final Table on Wednesday, April 30th at 4:05pm ET. With a $2,650 buy-in, the champion is set to win an estimated $1 million. Meanwhile, the winner of the $2 Million PLO event, which ties as the largest Omaha event in ACR Poker’s history, is projected to win a top prize of $400,000.

“Venom is really heating up and the extra flights are another chance for anyone who still wants to make a run at Day 2 and get a piece of the huge prize pools and the Venom glory,” said ACR Pro Chris Moneymaker.

There’s still time for players to lock in their Venom entry through ACR Poker’s Venom Fever Satellites, with qualifiers starting at $0. Venom Madness, Direct and Mega Satellites offer players affordable routes into both headline tournaments. Additional opportunities include the Venom Vault, which has already awarded over $150,000 in prizes and 22 X $2,650 seats.

ACR Poker is also hosting Venom Specials during every Day 1 and Day 2 of the Dual Venoms, featuring over $14 million in guaranteed prizes. Plus, the $500,000 GTD Venom Warmup has daily Day 1 flights running through this Sunday, April 27th, for just a $66 buy-in.

The post ACR POKER ADDS BONUS FLIGHTS TO MASSIVE DUAL VENOM TOURNAMENTS, GIVING PLAYERS ANOTHER CHANCE TO WIN appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission

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Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.

“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”

“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”

The post Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission appeared first on Gaming and Gambling Industry in the Americas.

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