

Latest News
Live Tech Games scoops a hat trick at National StartUp Awards
Midlands-founded startup Live Tech Games, now based in London, has been awarded three awards at the Midlands final of the illustrious National StartUp Awards. Following a successful launch to thousands of players nationwide, a pilot with ITV’s This Morning resulting in a multi-million investment from the TV giant, and a step into the US international game market, Live Tech Games has now been named as the Overall Startup of the Year, Digital Startup and Young Entrepreneurs of the Year at the Midlands Final of the StartUp Awards National Series.
The StartUp Awards National Series debuted this year to highlight the dynamic startup scene across the country that skyrocketed during the pandemic, and has been rolled out in nine UK nations and regions, supported nationally by BT, Clearco, Moblox, Fearless Adventures and with regional support from Moja Group. The final was held in Birmingham and saw 20 awards given out to top new businesses. The awards were judged by a panel of prominent industry experts, including successful entrepreneurs such as Stefania Pellegrino of Purely, Tom Walker of Holy Moly Dips and serial entrepreneur Piers Linney.
Live Tech Games launched during the pandemic and is pioneering a new wave of digital entertainment on a global scale. The UK market launch started in 2020 with Roshambo Live – a competitive rock, paper, scissors game – that achieved phenomenal success, hitting number three on the App Store Game Charts and led to partnerships and collaborations with renowned brands such as ITV, Arsenal Football Club and Tombola. The upcoming launch of pogl will be Live Tech Games’ first US venture, taking the thrill of competitive mobile games internationally with prizes on offer for every winner.
Samuel Worsley, Co-CEO and Co-Founder of Live Tech Games said, “Myself and my co-founder Nathan were absolutely thrilled to be named the winners of awards for Digital Startup, Young Entrepreneurs and Overall Startup for the Midlands. Launching Live Tech Games during Covid has been a challenging journey, however we have come a very long way from our first nationwide game and achieved a great deal, changing the foundations of digital customer engagement strategies and appointment-to-play entertainment. With the support of the National StartUp series and GBEA I am incredibly excited to see where the rest of this year will take us.”
In the UK, Live Tech Games is working collaboratively with media giant ITV to develop targeted and creative new games and campaigns to change the way viewers engage digitally. Live Tech Games’ platform offers previously unseen levels of integrated sponsorship and engagement for brands with non-intrusive formats, such as custom trivia questions and sponsored power ups. Now, winning Overall Startup in the Midlands as well as Young Entrepreneurs and Digital StartUp of the year, Live Tech Games is set to continue thriving and driving the startup entertainment industry.
Creator of the awards Professor Dylan Jones-Evans OBE said the inaugural event not only celebrated the best new firms in the Midlands, but recognised the amazing entrepreneurial talent across the nation. He said: “We’re so proud of the amazing reception the first year of the StartUp Awards National Series has had across the country.
“There are some exceptional stories of dedication and passion from founders of new firms across the Midlands and it was an honour to showcase these local entrepreneurial heroes in Birmingham last night. As this year’s competition has shown, there are some incredible businesses across all parts of the Midlands and, with the right support, there is huge potential for entrepreneurs to be the real engine of the regional economy over the next few years.
“A huge congratulations to everyone who won last night and especially to Samuel and Nathan at Live Tech Games who were named StartUp of the Year. Given that they started their business in the same month that the economy was shutting down due to COVID-19, this is an incredible achievement that they should be very proud of. They and many of the businesses showcased last night are going to have a significant impact on their sector and I hope that many other entrepreneurs in the Midlands will follow in their footsteps over the next few years.”
Latest News
Independent evaluation highlights impact of Ygam’s parent programme

An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.
The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.
The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.
After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.
While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.
The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.
One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”
The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.
Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.
Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”
The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.
All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.
The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.
Endorphina Press Releases
Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.
She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
Key highlights of Sticky Lips:
- Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
- Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
- Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
- Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!
What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.
Why try Sticky Lips?
For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.
The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.
Atlaslive
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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