

Compliance Updates
UK’s Advertising Standards Authority Clarifies Content Marketing Rules for Gambling Advertising
The Advertising Standards Authority (ASA), the UK’s advertisement watchdog, has issued further guidance on the rules applied to “content marketing” of gambling services/products on social media and other digital channels.
The guidance was published as a “remit statement” responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”.
Questions were raised as to what extent ASA’s remit covers gambling communications displayed on social media through videos, blogs, posts or updates, that did not explicitly promote a brand, but were deemed to “stimulate interest in products or services”.
ASA stated that it had a “common understanding” with the UK Gambling Commission (UKGC) that all social media content published by licensed operators must comply with the standards and protections set by the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code).
As such, content created by licensed operators must ensure the protection of under-18s and other vulnerable groups from the potential harms associated with gambling.
Aware of the diverse range of content communications available to advertisers, ASA noted that it had a distinction in how it applies CAP rules to monitor content.
The guidance noted: “ASA regulates commercial communications in marketers’ own spaces online that are likely to have the effect of ‘selling something’; content that can reasonably be considered advertising.”
“For obvious reasons, it can’t regulate everything in the online space. One of the key exclusions – inspired in large part by the need to protect freedom of expression – is for editorial content.”
ASA warned that it considers the vast majority of content marketing to be “selling something,” therefore, requiring licensed operators to follow CAP Code gambling rules on under-18 protection and to ensure that content cannot appeal to youth culture.
Further CAP Code requirements applied to content marketing restrict under-25s from being featured in a gambling advertisement or prominent advertising role, as a new gambling advertising rule enforced by CAP.
ASA acknowledged that there is potential for some social media content to fall outside of its enforcement remit, in which it will consider complaints on a case-by-case basis.
In the limited scenarios where complaints about operators’ social media are deemed not to be within remit, the ASA will refer them to the Gambling Commission who will consider the content displayed within the boundaries of its Licence Conditions and Codes of Practice (LCCP) rules.
ASA concluded: “Ultimately, the message for operators is straight-forward – all consumer-facing social media activity must comply with the standards set out in the gambling section of the CAP Code.
“For consumers, this demonstrates ASA and the Gambling Commission’s continued commitment to work together to deliver joined-up and effective protections.”
Betty Wins
MGCB Orders Four Offshore Online Casinos to Cease Operations in Michigan

The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to four unlicensed online casinos—Betty Wins, Orbit Spins, Pacific Spins Casino, and Yabby Casino—all operated by Tech Zone Inc., a company registered offshore in the Union of Comoros.
The enforcement action is part of the MGCB’s ongoing commitment to protect Michigan residents from illegal gambling platforms that lack oversight, player safeguards, and responsible gaming protections.
“These offshore operators lure players with flashy ads and promises of big winnings, but in reality, they put consumers at serious financial and personal risk. We will continue to take strong action against unlicensed sites to ensure gambling in Michigan is legal, fair, and secure,” said Henry Williams, Executive Director of MGCB.
Under Michigan law, only MGCB-licensed operators are authorized to offer internet gaming and sports betting. Tech Zone’s four brands were found to be illegally targeting Michigan residents, violating the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and sections of the Michigan Penal Code.
“Illegal operators may use familiar branding or social media ads to appear trustworthy. But if the site isn’t licensed by the MGCB, it isn’t safe. We encourage all players to check before they bet,” Williams said.
The post MGCB Orders Four Offshore Online Casinos to Cease Operations in Michigan appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
CT Interactive grows its certified portfolio in Romania

CT Interactive is strengthening its presence in Romania’s regulated iGaming market by certifying 20 new games, bringing its total portfolio in the country to 101 titles. This is a significant achievement in the company’s European growth strategy.
Among the new certified releases are fan favorites such as Lucky Clover 10, the latest addition to the beloved Clover series featuring vintage-inspired graphics and nostalgic design elements, and 20 Mega Star, a classic fruit-themed slot that combines familiar gameplay with modern visuals to keep players engaged. Both titles have already proven their success across multiple international markets with strong player engagement.
Additionally, CT Interactive is launching its new Buy Bonus product line in the Romanian market. This exciting lineup includes Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Nanook the White Ghost Buy Bonus, and Hyper Cuber Buy Bonus — all offering thrilling bonus features and enhanced gameplay tailored to local player preferences.
“Certification in Romania is an important part of our European growth strategy,” said Martin Ivanov, COO of CT Interactive. “This expansion not only strengthens our presence but also enables us to offer a diverse and premium range of content to the regulated Romanian market.”
With these new certifications, CT Interactive continues to be a trusted provider of engaging gaming content, offering Romanian operators a broad range of advanced titles fully aligned with local regulatory standards.
The post CT Interactive grows its certified portfolio in Romania appeared first on European Gaming Industry News.
American Gaming Association
MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered

Minimum Deposit Casinos (MDC) has issued an expert commentary on what it calls a “regulatory reset” in the U.S. gambling sector, as lawmakers and regulators respond to explosive growth in consumer betting behavior. According to the American Gaming Association, Americans wagered a record $148 billion on sports in 2024. This surge has sparked new scrutiny from both federal and state-level authorities.
Recent legislative efforts in New York, Louisiana, and Montana have targeted sweepstakes-based casinos and skill-based betting formats. Proposed changes include tighter bet size limits, stricter advertising rules, and licensing reforms aimed at reducing player harm and increasing transparency.
“The regulatory environment is catching up with consumer behavior. There’s growing concern over how online gambling is marketed, accessed, and governed. Areas like responsible gaming, ad targeting, and instant deposits are now being looked at much more critically,” said a spokesperson at MDC.
According to the latest figures from the American Gaming Association, U.S. commercial gaming revenue reached $19.44 billion in Q2 2025, marking a 9.8% increase compared to the same period last year. Online casino gaming accounted for $2.6 billion of that total, reflecting a 32.3% year-over-year jump. The numbers underscore continued momentum for digital platforms even as regulations tighten.
MDC’s commentary urges both players and operators to stay ahead of the curve. As laws evolve, demand is rising for licensed platforms that offer low-deposit access, better responsible gambling tools, and full regulatory compliance.
The post MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered appeared first on Gaming and Gambling Industry in the Americas.
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