Provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted for Marketing & PR Supplier of the Year Award in the EGR B2B Awards 2022.

This award honours marketing service suppliers which enable innovative, multi-channel marketing and advertising strategies and technologies which boost customer acquisition and retention for operators across the iGaming world.

The EGR B2B Awards ceremony, which take place on 15th June this year at The Brewery in London, celebrates the very best service providers within the iGaming industry including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure.

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NowBetNow co-founder Stewart Vassie has also been awarded a prestigious Landmark Award at ICE 2022 last month. ICE organisers’ Clarion Gaming recognised Stewart’s considerable contribution to the iGaming industry over more than a 20 year career in, most notably, conceptualising and creating the leading odds comparison site Oddschecker and trading automation software provider Botsphere, before co-founding NowBetNow in 2018.

NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.

Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.

NowBetNow’s technology makes it possible to have highly specific, fully-customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.

NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels.

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NowBetNow is also able to deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.