

Latest News
NowBetNow shortlisted for EGR B2B Award on the back of winning coveted Landmark Award at ICE London 2022
Provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted for Marketing & PR Supplier of the Year Award in the EGR B2B Awards 2022.
This award honours marketing service suppliers which enable innovative, multi-channel marketing and advertising strategies and technologies which boost customer acquisition and retention for operators across the iGaming world.
The EGR B2B Awards ceremony, which take place on 15th June this year at The Brewery in London, celebrates the very best service providers within the iGaming industry including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure.
NowBetNow co-founder Stewart Vassie has also been awarded a prestigious Landmark Award at ICE 2022 last month. ICE organisers’ Clarion Gaming recognised Stewart’s considerable contribution to the iGaming industry over more than a 20 year career in, most notably, conceptualising and creating the leading odds comparison site Oddschecker and trading automation software provider Botsphere, before co-founding NowBetNow in 2018.
NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.
Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.
NowBetNow’s technology makes it possible to have highly specific, fully-customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.
NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels.
NowBetNow is also able to deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.
Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
Compliance Updates
Johan Röhr Becomes Acting Director General of the Swedish Gambling Authority

The Swedish government has appointed the Swedish Gambling Authority’s current Chief Legal Officer, Johan Röhr, as acting Director General of the Swedish Gambling Authority.
The appointment is valid from 1 November 2025 until further notice, but not until a new Director General takes up his/her position.
Johan Röhr has extensive experience in the business and will ensure continuity in management. Operations will continue as planned and at an unabated pace while waiting for a new Director General to be appointed, says Spelinspektionen’s Chairman of the Board Claes Norgren.
The post Johan Röhr Becomes Acting Director General of the Swedish Gambling Authority appeared first on European Gaming Industry News.
Latest News
Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth

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Southampton sponsors Midnite have launched the football league’s first Tifo Committee, working with fans to create throughout the season
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Midnite’s Tifo Committee is comprised of Southampton supporter group members
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Midnite tease brand new tifo ahead of Sunday’s South-coast derby at St Mary’s
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The Committee was formed after Midnite’s tifo at the season opener against Wrexham AFC
Midnite – the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC – has recruited a group of Saints fans to form a Tifo Committee ahead of this weekend’s South Coast derby against Portsmouth.
The Tifo Committee, which is the first of its kind within the league, will help Midnite deliver a series of iconic tifos throughout the season and add to the colour and atmosphere at Saints home games.
Composed of key members of various supporter groups associated with Southampton, Midnite have leant on the expertise of the people who know the football club better than anyone: the fans.
Members of the Tifo Committee include: Mike Smale (MatchDayVlogs), Alex Graham (TotalSaintsPodcast), Louise Burke (Southampton Fan Advisory Board) and Yasmin Wiseman (Southampton Fan Advisory Board).
Midnite were behind a new tifo unveiled against Wrexham on the opening day of the season and will unveil the new banner designed by the Tifo Committee before the derby against Portsmouth on Sunday.
Andrew Mook, Head of Brand Marketing at Midnite, said: “Tifos are a huge part of modern fan football culture, and we wanted to bring this to St Mary’s consistently throughout the season.
“To mark the opening day of the new season, we unveiled a tifo which paid homage to seven Saints legends and it was very well received by Saints fans. But we wanted to go bigger as the season progressed, while also leaning on the people who make the football club what it is – the fans.
“We have been collaborating with our Tifo Committee to hear what sort of designs will really captivate the fanbase, and we’re very excited to unveil our brand new tifo ahead of the Southampton vs Portsmouth fixture on Sunday.
“This is an iconic fixture in English football, and we wanted to bring the history of the fixture to life. We’re confident that the Saints fans will like what our Tifo Committee has come up with.
“We’re loving the start of our partnership with Southampton, and are dedicated to using our platform to bring fans closer to the action this season, with meaningful and impactful campaigns.”
Mike Smale, Founder of MatchDayVlogs, and member of the Midnite Tifo Committee, said: “Being part of the Midnite Tifo committee has been a privilege. To represent the fanbase and reflect the passion of our supporters is no small task. Time and again, Saints fans have shown they’re among the very best in the country – turning up, singing loud, and backing the team no matter the circumstances.
“We want these displays to be a reflection of the unity and pride that runs through this fanbase. The atmosphere at St Mary’s during these big games proves that when our supporters come together, we create something unforgettable – both on the pitch and in the stands.”
The post Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth appeared first on European Gaming Industry News.
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