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GambleAware invests £2.5m into gambling harms prevention education programme across England and Wales
Following a competitive tender, GambleAware is awarding £2.5m to GamCare, YGAM and partners, and Adferiad Recovery to expand The Gambling Education Hub Service across England and Wales as part of its commitment to help reduce gambling harms among young people
The Gambling Education Hub (The Hub) is a gambling education programme which includes toolkits, training and peer-based theatre performances, is aimed at professionals and volunteers who work with young people and families and at young people, parents and carers themselves.
The expansion follows an independent evaluation[1] of the GambleAware commissioned Scottish Gambling Education Hub (The Hub) by IFF Research, which reveals success of its early intervention and prevention methods leading to dramatic improvements in gambling harms awareness and understanding
The Hub, which is primarily for practitioners, educators and youth workers, uses early intervention and prevention methods to reduce gambling harms among children and young people, working holistically within local communities, to promote a safer environment – especially for those most at risk
GambleAware has today announced the expansion of its Gambling Education Hubs across England and Wales, following a successful pilot in Scotland. The Hubs, which help prevent gambling harms among young people through early intervention and education, resulted in 92% of practitioners from the Scottish Hub saying they felt confident in identifying the signs of gambling harm, compared to just 35% pre-training. The Hubs also resulted in more than eight in ten young people from the Scottish Hub saying they were more aware of the consequences of gambling and 84% felt confident about where to turn to for support if needed.
This investment from GambleAware comes at a critical period, with the Hubs designed to reach all communities across the nations by engaging at a local level in a way that central Government sometimes cannot. Young people are increasingly exposed to easily accessible gambling through the growth of online gaming and social media. GambleAware research published in 2020 showed that 94% of 11-17-year-olds in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average[2]. This data directly led to recent caps and restrictions imposed on industry advertisers to further curb their appeal to children and youths.
The Scottish Hub delivered gambling education to almost 3,000 professionals and volunteers working with young people, as well as young people themselves, parents, and carers. GambleAware partnered with Scotland’s national youthwork organisation Fast Forward[3] to deliver the locally focused prevention programme. An independent evaluation of this project by IFF Research found that the Hub:
- improved knowledge and awareness of youth gambling harms and gambling education among practitioners, and
- reached over 15,800 young people resulting in increased awareness of the consequences of gambling and confidence in asking for support.
Building on this success, GambleAware has today announced the award of a £2.5m grant to expand the Hub Service to both England and Wales. Following a competitive tender process, the grant has been won by GamCare, in partnership with YGAM, ARA, Aquarius, Beacon, Breakeven and Neca to carry out the work in England, and by Adferiad Recovery, which will carry out the work in Wales.
Anna Hemmings, Chief Executive of GamCare, said: “We are delighted to be receiving this grant to deliver gambling education hubs across England. We work in collaboration with a number of organisations who bring unparalleled experience of working with young people around these issues, including; Young Gamers and Gamblers Education Trust (YGAM), Addiction Recovery Agency (ARA), Aquarius, Beacon, Breakeven and Neca, to deliver Education Hubs across England.
Both GamCare and our partners passionately believe that information on the risks associated with gambling and gaming should be a key part of young people’s education, gaining parity with other risky behaviours such as drugs and alcohol.
We are looking forward to building on the successes of our work with young people, their parents and professionals in a new programme aimed at increasing visibility of both local and national education and support, and to working with GambleAware and our partners towards our shared aspiration of reducing gambling-related harms for young people.”
Leon Marsh, Director of Hospital & Residential Services at Adferiad Recovery said: “We look forward to working with GambleAware on this great initiative to help reduce gambling-related harm caused to young people and to provide comprehensive training, education and resources to key stakeholders to reduce the risks associated with gambling addiction. We were delighted to hear that we had been selected to be the providers of Wales’s Gambling Education Hub and are looking forward to replicating the success of the project currently being undertaken in Scotland. Our extensive knowledge and experience in young people services puts us in a good position to be able to effectively deliver this project in Wales, and we are excited to be able to offer young people this valuable service.”
GamCare, together with YGAM and other partners, brings over nine years’ experience delivering services for thousands of young people, including relevant skills, local knowledge, and stakeholder networks. Meanwhile, Adferiad Recovery is an industry leader in the fields of addiction, mental health, and young people’s services. Each organisation is best placed to carry out the expansion of the Hub Service in their own region. The new Hubs will also reflect differences in curriculums, languages, regions, need and demand, and political and other contexts, specific to each nation.
Zoë Osmond, CEO at GambleAware, said: “At a time when young people are increasingly exposed to gambling, the delivery of local focused programs for gambling education and prevention of harms has never been more important. We hope to see the positive short-term impacts from the Scottish Education Hub’s activities replicated in our newly commissioned English and Welsh Education Hubs, and we are excited to have awarded this grant to these two highly experienced organisations.
“As the lead commissioner working to prevent gambling harms, GambleAware is committed to working with local organisations and stakeholders to fund and establish tailored, best-practice prevention programmes. With young people in the UK now growing up being widely exposed to gambling marketing and advertising, these projects represent a meaningful step towards delivering a society where all children and young people are protected from the risks of gambling related harms.”
The Hubs across all nations will incorporate input from people with lived experience of gambling harms in the development of training content, service delivery, and any supporting tools or resources. GambleAware expects that equality, diversity and inclusion policy and procedures to be at the heart of the service design, provision, and day to day operations.
Aeropay
Aeropay Joins the Coalition for Fantasy Sports

Aeropay, a leading financial technology company specializing in pay by bank, announced its membership in the Coalition for Fantasy Sports (CFS), marking the first time a vendor has joined the organization. This strategic partnership underscores the Coalition’s expanding influence and reinforces its position as the foremost authority on daily fantasy sports.
The Coalition for Fantasy Sports, comprising industry leaders such as PrizePicks, Underdog Fantasy, Betr, Dabble, and the recently added Splash Sports, continues to advocate for innovation, responsible play, and consumer protection within the fantasy sports industry. By welcoming Aeropay, CFS broadens its scope to include key service providers, enhancing its ability to address the multifaceted needs of the industry.
“Fantasy sports continues to evolve, and with the addition of industry leaders like Aeropay, our coalition is stronger than ever. As the Coalition leads the way on expanding DFS, we look forward to being at the forefront of serving our players via incredible partners like Aeropay,” said Coalition Executive Director JT Foley.
“Joining the Coalition for Fantasy Sports is a significant milestone for Aeropay. We are excited to collaborate with industry leaders to promote innovative payment solutions that enhance user experience and ensure compliance. Together, we aim to contribute to the sustainable growth of the fantasy sports industry,” said Josh Chapman, Chief Operating Officer of Aeropay.
The post Aeropay Joins the Coalition for Fantasy Sports appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).
The post Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US appeared first on Gaming and Gambling Industry in the Americas.
Eric Walla
Quixant to Participate in Indian Gaming Tradeshow & Convention 2025

Quixant has announced its attendance at and sponsorship of this year’s Indian Gaming Tradeshow and Convention (IGA), to be held between March 31st and April 3rd 2025 at the San Diego Convention Centre.
Described as the largest gathering of tribal leaders and casino executives in North America, IGA 2025 is a key date in the gaming event calendar. Quixant will support the event with sponsorship at the prestigious annual golf tournament, the Chairman’s Golf Classic, which raises funds for the Native Forward Scholarship Fund to improve tribal education throughout North America.
The team look forward to engaging with attendees, to explore their opportunities ahead and understand how Quixant can support and enable their success. Quixant’s product range offers game-changing hardware and software solutions that expedite speed to market. Its specialist gaming hardware platforms, IQ, IQON, and QMAX can be tailored to different product needs, budgets, and markets.
Eric Walla, VP of Business Development, said: “We are excited to return to IGA and engage with manufacturers and industry leaders to build new relationships, as well as reconnect with our current partners and gather important insights that will influence our product development. We launched our IQ 2 hardware platform at IGA last year, designed to offer powerful, yet cost-effective performance that has since seen unprecedented demand in the North American gaming market. This year we are looking forward to speaking to gaming manufacturers about our recently launched, enhanced QMAX 3 and IQ Connect 1 platforms, which will be discussed for the first time with the Indian gaming market.”
“Our ethos is to design and build products that empower game manufacturers to focus their efforts on creating unforgettable game content. More and more, we are requested to help customers optimize their games to achieve better load time and improved game performance. We have not only the technology, but also robust supply chain solutions and an embedded Software Suite that comprehensively addresses power and performance, as well as security and regulatory compliance. Our expertise helps our customers achieve cost and time saving efficiencies by streamlining the product development process, ultimately enabling product launches in record time,” Walla added.
The post Quixant to Participate in Indian Gaming Tradeshow & Convention 2025 appeared first on Gaming and Gambling Industry in the Americas.
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