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EXCEL ESPORTS NAMES JUST EAT AS OFFICIAL FOOD DELIVERY PARTNER

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British competitive gaming culture brand EXCEL ESPORTS is excited to announce Just Eat, the UK’s largest food delivery platform, as its Official Food Delivery Partner. The partnership marks Just Eat’s first major foray into the world of gaming and sees the union of two of the biggest brands from the gaming and the food delivery world. With a focus on authentic engagement, Just Eat and EXCEL will collaborate on content, experiences and events both virtually and physically.

Fans will have access to exclusive content which will include never-before-seen insights from EXCEL’s roster of players. The partnership will also focus on creating experiences that support good causes and help bring the gaming community together. Throughout the year Just Eat and EXCEL will be creating innovative ways to connect with UK gamers at events across the country as well as be there to support them with a takeaway for game night. Just Eat is committed to providing gamers with content and experiences that they wouldn’t otherwise be able to access.

The Just Eat logo will also appear on jerseys across all four of EXCEL’s competitive titles including FIFA, Fortnite, League of Legends and VALORANT with the players championing the brand across some of the biggest tournaments in Europe.

Just Eat joins a string of high profile partners at EXCEL which include a recent landmark partnership with JD Sports and an ongoing collaboration with EE. EXCEL has also made several other exciting announcements this year which include the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator and the relaunch of XL.GG.

Just Eat UK Marketing Director, Matt Bushby commented: ‘We are delighted to be working with XL to bring Just Eat into Gaming in a more meaningful and impactful way over the next 12 months. We look forward to working with them on a variety of Gaming first opportunities and providing millions of hungry gamers with experiences they can’t get elsewhere’

EXCEL ESPORTS’ Commercial Director, Mark Carter added: “We are thrilled to announce Just Eat as our Official Food Delivery Partner, in what is Just Eat’s most significant gaming partnership to date. Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!”

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Esports World Cup 2025 Press Conference Kicks Off in Riyadh

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The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.

EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.

Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”

He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”

“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”

He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”

The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.

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Compliance Updates

ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation

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The Esports Integrity Commission (ESIC) announced the outcome of its investigation into serious integrity breaches involving professional StarCraft II competitors Xue “Firefly” Tao and Jinhui “Jim” Cao. Mr. Xue has been banned from ESIC Member events and competitions for life, while Mr. Jinhui has been provisionally suspended pending further sanction.

Following a detailed inquiry spanning April to July 2024, ESIC uncovered evidence of a coordinated match-fixing and profit-sharing scheme. The investigation found that Mr. Xue deliberately manipulated match outcomes to benefit illicit betting activity orchestrated by Mr. Jinhui, with whom he had a long-standing association.

Key findings include:

• Pre-match wagers placed by Mr. Jinhui predicting Firefly’s losses — often by precise scorelines.

• Consistent match losses by Firefly aligning with those wagers across seven tournaments.

• Large Alipay transfers from Jim to Firefly immediately following these matches.

• A WeChat exchange on 21 August 2024 directly referencing prior payments and an effort to conceal evidence.

ESIC has concluded that Xue “Firefly” Tao committed 21 breaches of the ESIC Integrity Programme, spanning both the Anti-Corruption Code and Code of Conduct. As a result, he has been handed a lifetime ban from all ESIC member events and competitions in any capacity.

Mr. Jinhui has been provisionally suspended and served with a Notice of Charge. He has until 14 July 2025 to respond before ESIC issues a formal sanction.

The post ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation appeared first on European Gaming Industry News.

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BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

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BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.

It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.

The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.

BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.

In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.

With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.

All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.

Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.

“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.

“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.

“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.

“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.

“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”

The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.

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