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Upgaming will be attending ICE London 2022
The leading iGaming solutions and sportsbook provider Upgaming is glad to announce that it will be exhibiting its products and services at ICE London 2022.
After a temporary suspension ICE conference is back in the game and will take place at ExCel London exhibition center from 12 till 14 April 2022. Upgaming is ready to attend the exhibition and expose its ultra-fast sportsbook, innovative, cutting-edge iGaming platform, online gaming solutions, and updated mini-games.
Our customers and associates can explore our iGaming solutions, check out our sportsbook, which offers a unique and well-elaborated mix of various live stream events and multiple betting types, and enjoy the renewed, dazzling environment of mini-games. You’ll be able to view our products at stand n2-225.
Furthermore, the ICE exhibition provides an excellent opportunity to meet existing clients and partners, forge relationships with new allies and discuss the future trends of the iGaming market. Upgaming is ready to facilitate and play its role in the growth of the iGaming business and improve internal communication networks.
As the CEO of Upgaming, Tornike Tvauri denotes: “ICE London is one of the most important event of the year that can open up a window of new possibilities. Since it’s a well-known and far-famed exhibition among the iGaming operators, it will definitely bring a lot to the table. The attendance on this event will be beneficial for our brand positioning and positively affect the development of new partnerships as well as strengthening the existing collaborations. “
The festival is the first pivotal iGaming event taking place in 2022. Upgaming will also be present at Sigma Europe 2022 and iGB 2022 in Amsterdam. Such exhibitions in the previous year have brought a lot of momentum and progress for the international gaming community. Likewise, ICE London is a very promising opportunity that can encourage the closeness of gaming companies, sharpen the communications and exchange of ideas between them.
GR8 Tech is reinforcing its client-first strategy by promoting Kateryna Pozdnysheva to Chief Client Officer while she continues to lead the CRM Business Unit. Having been an integral part of GR8 Tech since its inception, Kateryna brings deep industry expertise, strong leadership, and a passion for client success to drive strategic growth and operational excellence.
A Holistic Approach to Client Success
Kateryna’s journey to Chief Client Officer started in CRM, where her team focused on developing solutions that enable operators to engage players more effectively. This foundation shaped her philosophy that client success isn’t just about tactics—it’s about creating a seamless ecosystem where product quality, service excellence, and user experience align to drive results.
“In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients. This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts. The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them, and using cutting-edge technology to deliver tailored solutions,” Kateryna shared.
“The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.”
Data-Driven Personalization in Client Support
Technology plays a vital role in client support, but Kateryna emphasizes that automation alone isn’t enough. “The real value comes from combining automation with a personalized touch. Our goal is to ensure every client interaction is not just fast but also meaningful and relevant.”
Key service metrics she prioritizes include:
- NPS (Net Promoter Score) – measuring how likely clients are to recommend GR8 Tech.
- CSAT (Customer Satisfaction Score) – assessing satisfaction after specific interactions.
However, Kateryna believes that numbers don’t tell the full story. Direct client feedback through interviews, surveys, and one-on-one conversations provides valuable qualitative insights that drive continuous improvement and the building of stronger, trust-based relationships.
GR8 Tech’s mission is built on client support, keeping commitments, and delivering a personalized approach. With Kateryna Pozdnysheva leading the way, the company is strengthening its ability to solve client requests even more efficiently, deliver more tailored solutions, and uphold its commitments at every stage. With a sharp focus on innovation, efficiency, and sustained growth, the company is raising the bar in iGaming and empowering its clients to lead the industry.
The post GR8 Tech Drives Client Success with New Chief Client Officer appeared first on European Gaming Industry News.
Award-winning supplier already established as go-to B2B platform partner for some of Brazil’s biggest brands
WA.Technology, the award-winning B2B iGaming solutions provider and a trusted partner for Brazil’s top operators, will showcase its latest innovations designed for the Brazilian market at SBC Summit Rio 2025, Stand B290.
Already established as one of LatAm’s favourite B2B providers, WA.Technology is partnered with many of Brazil’s biggest brands, as well as being one of the first major suppliers to have received the necessary certifications to launch in Brazil at the start of 2025.
With a local team established on the ground in Brazil and an office in Recife, WA.Technology has used two decades of experience to develop its latest round of Brazil-focused products, set to be exhibited at Stand B290.
The company’s highlight launch of 2024 and 2025, Pick‘Em Player Props, has already proven to be a standout acquisition, engagement, and retention tool for Brazil-focused operators and will be key to any operator looking to make its mark on the market.
Combining Fantasy and Sports Betting, WA.Technology’s Pick‘Em Player Props gives players a chance to put their sporting knowledge to the test by predicting individual player performances – capturing the growing popularity of player props betting as well as the Brazilian love of soccer.
Taking second centre stage will be WA.Technology’s hugely popular WA.Lottery vertical. WA.Technology’s partners can now integrate the provider’s newly upgraded lottery product directly into their online casino or sportsbook via a seamless wallet integration.
Representing another high-performing acquisition tool for all partners, players can access more than 70 of the world’s biggest lottery formats, including weekly prizes of $100m across all LatAm and Brazilian draws.
Highly popular Lottery games from the USA, such as Powerball and Megamillions, are also available, with jackpots reaching in excess of $1bn.
Commenting on WA.Technology’s plans to become a true leader in Brazil’s regulated market, Phyllyp Sedicias, WA.Technology’s Country Director for Brazil, said: “We’re not just talking about Brazil – we’re invested in it. With local teams and offices across Brazil and LatAm, we understand the nuances of the market and what players want. Our Pick‘Em Player Props and upgraded WA.Lottery are designed to give our partners a competitive edge.
Visit us at Stand B290 to see how we can help you become a true market leader with our unmatched experience and expertise. We have incredibly exciting plans for this year – and we can promise that with a true reputation of excellence, we’re here to be the best.”
The post WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025 appeared first on Gaming and Gambling Industry in the Americas.
Blueprint Gaming
Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform
Blueprint Gaming, the leading UK slots developer and member of the Merkur Group, has doubled down on its Canadian footprint following a partnership with industry leading online casino and sports betting company, Rush Street Interactive, in Ontario.
The agreement will see a host of Blueprint’s top performing games made available to a new wave of slot enthusiasts, including its Megaways
offering featuring Napoleon Megaways and Majestic Fury Megaways, as well as the company’s renowned branded library offering the likes of Rick and Morty: Strike Back and The Lost Boys.
Founded in 2012, RSI has become a market leader in online casinos and sportsbooks across the Americas and is set to have its expansive portfolio of slots elevated by Blueprint’s engaging titles featuring sought after mechanics.
The agreement underlines Blueprint’s ever-expanding global footprint and aligns with its strategic roadmap for Canada where its games continue to resonate with players across the country.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region.
“This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”
Richard Schwartz, CEO for Rush Street Interactive, said: “Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario.
“We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.”
The post Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform appeared first on Gaming and Gambling Industry in the Americas.
GR8 Tech Drives Client Success with New Chief Client Officer
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Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform
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