

Latest News
James Bennett joins Receptional to launch “must-have” digital services for sports betting and iGaming brands
Receptional – the Bedford, UK-based digital marketing agency – has appointed James Bennett to the Board as PR Director. James brings 12 years’ experience in the iGaming industry, as Editor of eGaming Review, Head of Communications at Playtech and Director at Square in the Air.
In his new role, James will bolster Receptional’s digital marketing services for sports betting and iGaming firms. The agency already counts a tier-one bookmaker and leading brands, such as Betdaq, Casumo, Lottoland, Plus500 and Time2Play, among its clients. Its team of specialist sports writers and link builders create and place 7,000 pieces of content with 10,000 sites annually.
James will augment these services with a focus on digital PR, brand and creative strategy, and paid and social media for B2B companies in the sector. This includes Receptional’s latest proprietary tool, Decision Maker, which enables suppliers to gain both brand awareness across target media and measurable sales from target buyers, with bespoke campaigns that no other agency can offer.
He will also spearhead Receptional’s expansion into international markets, where changing regulations are creating new opportunities for sports betting and iGaming brands.
James says: “I’m delighted to have joined such a forward-thinking and dynamic agency as Receptional. We’ve already begun to take our new proposition to market and the feedback has been phenomenal.
“We’re launching a series of must-have digital marketing and PR services for the sports betting and iGaming industry that no other agency can offer, which will make a huge difference to brands and suppliers in 2022 and beyond.”
Justin Deaville, Managing Director at Receptional, adds: “James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. Having him on board will elevate our knowledge of the sector, expand our already growing client base, and enable us to become the only specialist agency able to offer a complete range of digital services.”
Receptional will be showcasing these services in April at ICE London – the largest global gathering of iGaming operators and suppliers in Europe.
On Wednesday 13th April, the agency will host an exclusive research briefing, unveiling its latest analysis of bettors’ behaviour, with a panel of both players and operators discussing the trends.
James is the latest in a string of senior hires that Receptional has made to build its creative services division. Robin Smith joined as Creative Director in summer 2021, bringing 35+ years’ experience in some of the world’s top agencies – and more than 100 creative and effectiveness awards. Amy Canavan followed in the autumn, to lead Receptional’s consumer PR team, having held publicist roles at Pan Macmillan and Lionsgate UK.
Latest News
Spinomenal expands Dutch presence with Starcasino partnership

Spinomenal, the leading iGaming content provider, has extended its footprint within the Dutch market following a partnership with casino operator Starcasino.
The content collaboration delivers a wide selection of Spinomenal titles to the superb Starcasino offering, including Reign of Seth, 1 Reel Buffalo, Super Miner – Golden Treasure, and the special bespoke title “Starcasino! Mega Wild Fruits”.
Spinomenal has already enjoyed a successful collaboration with Starcasino within the Belgian market and plans are afoot to enter new markets.
Lior Shvartz, CEO for Spinomenal commented: “Our partnership with Starcasino has produced excellent results in the Belgian market and we expect more of the same in the Netherlands. Our games have really captured the attention of Starcasino’s players and we look forward to showcasing more titles in the future.”
Pieter van den Bos, Director at Starcasino NL added: “Spinomenal’s games have already made a lasting impression with Belgian Starcasino players and we’re thrilled to build on our partnership with the launch of Starcasino in the Dutch market.”
The post Spinomenal expands Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming

As F1: The Movie races into theatres worldwide, SOFTSWISS, a global tech company providing software for the iGaming industry, has chosen to support the film as a reflection of its commitment to innovation, performance, and teamwork. With former Formula 1 driver Rubens Barrichello serving as the company’s Non-Executive Director for Latin America, SOFTSWISS draws a meaningful parallel between the high-speed world of racing and the fast-moving, data-driven nature of online gaming.
SOFTSWISS joined the momentum by hosting exclusive premiere screenings for its partners and clients in São Paulo and Malta. Guests experienced the adrenaline of Formula 1 and Hollywood glamour, with red carpets, champagne towers, and photo zones setting the scene for a celebration that bridged entertainment and technology.
The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.
Ahead of the event, SOFTSWISS released a “react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.
“In the world of iGaming, we also deal with large amounts of data, adjust solutions in real time, and rely on teamwork. Just as a driver trusts engineers and mechanics, we trust our developers and analysts. Both worlds share the same values, and I am happy to be part of each of them,” comments Rubens Barrichello.
Rubens Barrichello has been a SOFTSWISS partner since 2024, when he was appointed as Non-Executive Director for Latin America. Known for his analytical approach and data-driven mindset on the track, Barrichello now supports the company’s business growth across one of the world’s fastest-growing iGaming markets.
His presence bridges two industries deeply rooted in Latin American cultural passion – motorsport and digital entertainment.
By partnering with figures like Barrichello and aligning with major cultural moments like the F1 movie premiere, SOFTSWISS demonstrates its commitment to innovation, regional relevance, and storytelling that resonates with players and partners alike.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming appeared first on European Gaming Industry News.
Latest News
NetBet Partners with Fight Disciples

NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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