Connect with us

Latest News

UK Tote Group goes live with Voxbet’s type-a-bet Viber service

Published

4 years ago

on

Reading Time: 2 minutes

 

UK Tote Group has signed a new agreement with Voxbet, the pioneer of machine-learning technology that allows customers to speak or type their bets. The partnership will introduce direct betting functionality, courtesy of the leading Viber messaging platform. Accordingly, this deal sees Voxbet Viber go live in the UK and Ireland with UK Tote Group and Tote Ireland customers.

Voxbet‘s platform allows sports bettors to securely and accurately bet by sending their stake and selections in a text message, making it fast and easy to place even complex bets. And this flair for next-generation bet execution has already registered new peaks in fan engagement via the Viber app, whose popular cross-platform instant messaging software continues to gain global market share, having already increasingly become a platform of choice in territories like Asia, LatAm and many Eastern European countries.

Voxbet has proven the power of combining its software with Viber through pre-eminent French operator PMU whose brand, like UK Tote Group, is historically intertwined with horse racing. This Viber optionality has already demonstrated its gateway credentials in that, as players migrated from standard SMS to Viber, their frequency of activity doubled.

By deploying Voxbet‘s industry-leading solution directly through Viber (alongside other existing messaging services already integrated with the firm) UK Tote Group players can back a horse in seconds by speaking or typing its name, or can be helped build a bet with a quick-fire predictive bet builder. Voxbet predicts the most likely results as players type or speak – a feature anyone who has used Google will be familiar with ­– bolstering Voxbet‘s mission statement as the fastest way to bet.

Voxbet founder and CEO, Jonathan Power, explained: “We’ve discovered that moving customers from SMS (where users bet on average 80 times a month) to Viber doubled their frequency of activity and has seen revenues rise by around 17%. Logically, the ability to bet by voice should now take those engagement rates even higher and appeal to younger customers.

“We can’t think of a more apt partner with whom to explore this functionality than UK Tote Group – a brand, much like our own, which has flourished from its horse racing. It’s an exciting time to be expanding our collaboration and growing our global footprint with them.”

Jamie Hart, Racing Director at UK Tote Group, added: “We’ve been enthusiastic proponents of Voxbet, ever since they first came on to the scene. UK Tote Group is all about adopting new technologies and ideas that improve the digital customer experience for our customers, so this Viber functionality will only enhance that experience by making betting more convenient, simpler and faster.

“Voxbet’s unique tools connect with all types of bettors. I believe voice and text engagement will be very popular.”

Voxbet‘s platform is fast becoming an essential tool for sports betting operators in today‘s messaging-app-centred world. Thanks to the learning derived from processing millions of written bets each month, Voxbet are years ahead in being able to understand spoken bets as well.

Related Topics:
Continue Reading
Advertisement

Centennial Gaming

Truckee Gaming selects MOCHA for enterprise-wide Hospitality Upgrade

Published

35 minutes ago

on

September 18, 2025

By

truckee-gaming-selects-mocha-for-enterprise-wide-hospitality-upgrade

 

Truckee Gaming has selected Centennial Gaming’s MOCHA suite to enhance Loyalty, Slot Operations, and the overall Customer Experience across their gaming enterprise of ten casinos throughout the state of Nevada.

Centennial Gaming Systems today announced Truckee Gaming has selected MOCHA® for its burgeoning gaming enterprise. MOCHA (MObile Customer Hospitality Assistance) is Centennial’s native, industry-leading operations enhancement application. The initial installation was completed at Rail City Casino in Sparks, Nevada, and will soon begin rolling out across all Truckee-managed locations. Together, the companies will roll out MOCHA’s powerful club enhancement capabilities, newly released slot dispatch, slot maintenance tracking, and jackpot celebration features.

“We’ve chosen Centennial Gaming and MOCHA because of their cutting-edge technologies, driving efficient operations and great player service experiences within our operations. We look forward to a long and fruitful relationship with the Centennial Gaming team,” said Szymon Padkowski, Director of Marketing for Truckee Gaming LLC.

“We are thrilled to engage with Truckee Gaming,” said Darryll Pleasant, Owner of Centennial Gaming Systems. “Szymon and the Truckee team are innovative and forward-thinking. We are excited to work together and create new and exciting features and capabilities.”

The post Truckee Gaming selects MOCHA for enterprise-wide Hospitality Upgrade appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild!

Published

36 minutes ago

on

September 18, 2025

By

play’n-go’-electrifies-igaming-with-lab-of-madness-it’s-a-wild!
Reading Time: < 1 minute

 

Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.

Inside her shadowy castle laboratory, the eccentric doctor – equal parts brilliant and bizarre – is moments away from success. Lightning dances across Tesla coils, strange bulbs flicker with colour, and each spin builds towards a shocking breakthrough.

At the centre of the chaos is the Monster Wild. It’s not just a symbol – it’s a scene-stealer, shifting positions, stretching across reels, and multiplying wins with raw energy. These Wilds can even combine their powers, filling the screen with movement and mayhem. Add to that a Power Up feature that delivers sudden prizes, and a Free Spins mode where stacked effects can keep the game alive with electricity – and the result is a slot packed with spark.

The visual style draws inspiration from retro horror comics, fusing dramatic shadows and hand-drawn details with neon bursts. The monochrome lab, oversized coils, and lively symbols create a world that’s both eerie and entertaining.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Lab of Madness It’s a Wild! gave us a chance to mix sharp design with surprising features. It’s got humour, heart, and just enough madness to keep players coming back for more.”

Between quirky characters, energetic gameplay, and a fresh twist on a classic tale, this is one experiment you’ll want to see through to the end.

The post Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild! appeared first on European Gaming Industry News.

Continue Reading

Latest News

SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio

Published

36 minutes ago

on

September 18, 2025

By

softswiss-game-aggregator-adds-five-new-studios-to-its-global-portfolio
Reading Time: 2 minutes

 

The SOFTSWISS Game Aggregator continues to expand its industry-leading portfolio, which now features over 35,000 active games from both established and emerging providers. The company has announced new partnerships with Peter & Sons, Just Slots, BlueJack Gaming, FA CHAI Gaming, and TokaCity – five studios bringing original content and strong regional expertise.

The SOFTSWISS Game Aggregator connects operators to the widest and most diverse range of games through a single seamless integration. A recent Kantar study revealed that operators select software providers based on security, reliability, revenue-growth potential, stable infrastructure, and high-quality client service. SOFTSWISS is fully committed to these priorities, consistently delivering robust security, proven stability, and responsive support, while enabling operators to unlock new business opportunities.

Through its Game Aggregator, SOFTSWISS not only ensures operational excellence with 99.999% uptime but also provides the industry’s largest content hub with over 35,000 active games, helping partners drive engagement and retention. This commitment to quality and growth has earned SOFTSWISS the highest Net Promoter Score (NPS), reinforcing its position as the most trusted and reliable partner in the industry.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, comments: “Expanding our portfolio with five new studios strengthens the value we deliver to operators. Each partner adds unique mechanics, themes, and market perspectives, ensuring our clients can keep their offerings fresh and competitive. At the same time, we provide the reliability and tools that help operators maximise the impact of this content across multiple markets.”

The Game Aggregator has just welcomed newly added game providers to its portfolio:

  • Peter & Sons stands out for its distinctive design, sound, and mechanics, with popular titles like Barbarossa, Barbarossa Revenge, and Ghostfather.
  • Just Slots released its first game in 2024 and aims to launch 10 titles by the end of 2025. Now its portfolio includes Book of Arcane 100 and Shogun Skylord.
  • BlueJack Gaming offers more than 40 slots and table games, including King’s Crown, Macao Ladder, and Quick Blackjack. 
  • FA CHAI Gaming specialises in slots and arcade-style content, including the popular 3D Fishing series and Coin Dozer. 
  • TokaCity combines modern slot design and crash-game PVP elements with immersive storytelling, developing visually engaging titles with broad appeal.

With the addition of these five studios, alongside recent integrations of CG Games, Champion, and Formula Spin, the SOFTSWISS Game Aggregator further strengthens its position as the industry’s largest content hub, ensuring that operators can deliver tailored, competitive portfolios to meet diverse player demands.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio appeared first on European Gaming Industry News.

Continue Reading

Trending