Latest News
UK Tote Group goes live with Voxbet’s type-a-bet Viber service
UK Tote Group has signed a new agreement with Voxbet, the pioneer of machine-learning technology that allows customers to speak or type their bets. The partnership will introduce direct betting functionality, courtesy of the leading Viber messaging platform. Accordingly, this deal sees Voxbet Viber go live in the UK and Ireland with UK Tote Group and Tote Ireland customers.
Voxbet‘s platform allows sports bettors to securely and accurately bet by sending their stake and selections in a text message, making it fast and easy to place even complex bets. And this flair for next-generation bet execution has already registered new peaks in fan engagement via the Viber app, whose popular cross-platform instant messaging software continues to gain global market share, having already increasingly become a platform of choice in territories like Asia, LatAm and many Eastern European countries.
Voxbet has proven the power of combining its software with Viber through pre-eminent French operator PMU whose brand, like UK Tote Group, is historically intertwined with horse racing. This Viber optionality has already demonstrated its gateway credentials in that, as players migrated from standard SMS to Viber, their frequency of activity doubled.
By deploying Voxbet‘s industry-leading solution directly through Viber (alongside other existing messaging services already integrated with the firm) UK Tote Group players can back a horse in seconds by speaking or typing its name, or can be helped build a bet with a quick-fire predictive bet builder. Voxbet predicts the most likely results as players type or speak – a feature anyone who has used Google will be familiar with – bolstering Voxbet‘s mission statement as the fastest way to bet.
Voxbet founder and CEO, Jonathan Power, explained: “We’ve discovered that moving customers from SMS (where users bet on average 80 times a month) to Viber doubled their frequency of activity and has seen revenues rise by around 17%. Logically, the ability to bet by voice should now take those engagement rates even higher and appeal to younger customers.
“We can’t think of a more apt partner with whom to explore this functionality than UK Tote Group – a brand, much like our own, which has flourished from its horse racing. It’s an exciting time to be expanding our collaboration and growing our global footprint with them.”
Jamie Hart, Racing Director at UK Tote Group, added: “We’ve been enthusiastic proponents of Voxbet, ever since they first came on to the scene. UK Tote Group is all about adopting new technologies and ideas that improve the digital customer experience for our customers, so this Viber functionality will only enhance that experience by making betting more convenient, simpler and faster.
“Voxbet’s unique tools connect with all types of bettors. I believe voice and text engagement will be very popular.”
Voxbet‘s platform is fast becoming an essential tool for sports betting operators in today‘s messaging-app-centred world. Thanks to the learning derived from processing millions of written bets each month, Voxbet are years ahead in being able to understand spoken bets as well.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
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